资深产品设计师，数字资产
Senior Staff Product Designer, Digital Assets
关于Nu
Nu是拉丁美洲领先的数字银行，为巴西、墨西哥和哥伦比亚的1.4亿客户提供服务。公司通过利用数据和专有技术，开发创新产品和服务，引领行业变革。
秉承着对抗复杂性、赋能人们的使命，Nu为客户提供完整的金融旅程，通过负责任的贷款和透明度促进金融准入和进步。公司由高效且可扩展的商业模式驱动，结合低成本服务与持续增长的回报。
Nu的影响获得了多项奖项的认可，包括《时代》100家最具影响力公司、《快公司》最具创新力公司以及福布斯全球最佳银行。
访问我们的机构页面 https://www.nu.com/2026-en
高级资深产品设计师，数字资产
我们正在构建开放货币和开放金融服务——而不是“加密货币”。
Nubank的数字资产团队正在重新构想金融服务平台如何利用区块链技术解决真实用户的真实问题——而从不让客户想到区块链本身。我们特意将名称从“加密货币”改为“数字资产”，并在内部彻底禁止使用“加密货币”一词。我们不是为了加密货币而做加密货币。我们做的是区块链银行。
参考对象是Apple Pay。它运行在密码学、公钥和私钥以及安全封装中的安全令牌化之上。Apple从未提及这些内容。它只说“在设备上”和“它只需工作”。这就是我们所有产品的标准。
职位描述
我们正在寻找一位高级资深产品设计师（IC8/IC9）加入位于帕洛阿尔托的数字资产团队。你将成为一个真正全新类别的主要设计声音：让数字资产——比特币、以太坊、Solana和稳定币——像借记卡刷卡一样简单、易用且值得信赖。
这个职位位于消费者产品设计、金融创新和从零到一的发明的交汇点。你将设计的大部分内容以前从未以消费形式存在过。你不会被要求研究现有竞争者做了什么；明确的指示是开辟一条新的道路。
你将设计的内容
- 比特币、以太坊、Solana、数字美元等的购买、持有和出售体验——从第一次交互开始就感觉直观、熟悉且清晰。
- 获得，也称为质押：一种让客户可以将符合条件的数字资产进行质押的体验。
查看英文原文
ABOUT NU
Nu is the leading digital bank in Latin America, serving 140 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Visit our Institutional Page https://www.nu.com/2026-en
SENIOR STAFF PRODUCT DESIGNER, DIGITAL ASSETS
We are building open money and open financial services — not "crypto."
The Digital Assets team at Nubank is reimagining how a financial services platform can use blockchain technology to solve real problems for real people — without ever making customers think about the blockchain at all. We have deliberately renamed ourselves from Crypto to Digital Assets, and we have effectively banned the word "crypto" internally. We do not do crypto for crypto's sake. We do blockchain banking.
The reference point is Apple Pay. It runs on cryptography, public and private keys, and secure tokenization inside a secure enclave. Apple never says any of that. It says "on device," and "it just works." That is the standard for everything we ship.
THE ROLE
We are looking for a Senior Staff Product Designer (IC8/IC9) to join the Digital Assets team in Palo Alto. You will be the lead design voice for a genuinely new category: making digital assets — Bitcoin, Ethereum, Solana, and stablecoins — as simple, accessible, and trusted as a debit card swipe.
This role sits at the intersection of consumer product design, financial innovation, and zero-to-one invention. Much of what you will design has never existed in consumer form before. You will not be asked to study what the incumbents did; the explicit instruction is to carve a new path.
WHAT YOU WILL DESIGN
- The buy, hold, and sell experience for Bitcoin, Ethereum, Solana, Digital Dollars, etc. — designed to feel intuitive, familiar, and clear from the first interaction.
- Earning, also known as staking: an experience that lets customers put eligible digital assets to work and earn rewards with clarity, control, and trust — without exposing the protocol mechanics underneath.
- Onchain transfers and payments: sending, receiving, and using digital assets in ways that feel as simple and dependable as moving money today, while the underlying blockchain complexity stays out of the customer’s way.
- The invisible infrastructure layer that powers core functionality across the entire company, including the US build.
- Both the customer experience and the platform that other teams will draw on for future launches.
- New ways for people to own, move, use, and grow value across financial products and borders — shaping a flexible foundation for what open money can become without being constrained by today’s conventions.
WHAT WE ARE LOOKING FOR
- Consumer instincts over crypto fluency. Deep domain experience in crypto is not the point here — and can even work against you. If your instinct is to explain custody models or gas fees to a customer, this is not the seat.
- Mobile expertise is a must-have. There is no desktop app in Brazil; effectively no web. Strong recent mobile work is non-negotiable, and a primarily B2B or enterprise background is a hard fit.
- Zero-to-one experience. You have designed products that did not exist before, where there were no references to copy, and you thrived in the ambiguity.
- A product marketing mindset. You care about the words, the positioning, and how it feels — not just the design elements. Our touchstone is "a thousand songs in your pocket," decided before the product was designed.
- The ability to hide complexity. You have made something complicated feel obvious and delightful. Products that resonate with us: Cash App, Apple, the Tesla app, Duolingo, Wise, Revolut.
- Fintech experience is a plus, never a requirement. We will teach you the compliance, legal, and regulatory ropes. What we cannot teach is the instinct to dream a magical experience first.
- A short line to the business. The design team reports directly to the GM of the business unit. For a senior designer, that means unusual room to shape strategy rather than receive it.
HOW WE WORK
- Dream first. The hiring manager's framing is: "Dream the magical experience first. We'll tell you afterwards what's not allowed."
- No desktop-first. Everything is mobile-first, consumer-first.
- No copy-and-paste. No copying from Coinbase or Robinhood. We are deliberately different.
- The US is part of the trajectory. You will be shaping work that serves the next phase of global growth.
THE TEAM
You will report directly to Michael Rihani, GM of the Digital Assets business unit. Michael is a product leader with close to twenty years of experience, including four years at Apple on Apple Pay, leading Bitcoin and consumer financial services at Cash App and Coinbase, and directing Supercharging UX and Bitcoin payments at Tesla. He believes the biggest thing the industry is missing is storytellers and design people who can make the technology disappear.
INTERVIEW PROCESS
1. Portfolio review with Ethan Eismann (CDO, Nubank) — asynchronous
2. Live portfolio presentation with 2-3 design leaders and/or senior designers (~1 hour)
3. Hiring manager interview with Michael Rihani
4. Possible additional interviews. This interview process is subject to change, and may evolve with the hiring process. We appreciate your flexibility.
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.