社交媒体广告设计师
Social Media Ad Designer
VirtueStaff 正在代表我们的客户寻找一位具有战略思维的静态社交媒体广告设计师。在这个以结果为导向的创意岗位中，你将全面负责付费社交媒体活动的静态广告制作，使内部领导能够专注于高层次的创意策略。你将进行受众和竞争对手研究，执行针对高转化率的视觉广告概念，并在 Meta Ads Manager 和 Motion 中分析绩效数据，以迭代出表现优异的创意。该职位需要有直接响应型社交媒体广告的优秀作品集，具备数据驱动的设计方法，并优先考虑在电商或本地服务行业（如医美诊所、美容、皮肤科等）的相关经验。
职责
- 为 Meta 及其他广告渠道的付费社交媒体活动设计高转化率的静态广告。
- 全面负责静态创意制作，使团队领导能够专注于创意方向和策略。
- 进行社交监听和竞争对手研究，识别受众趋势、视觉吸引点和成功的创意角度。
- 在 Meta Ads Manager 和 Motion 中审查创意绩效指标，分析测试结果并识别表现最佳的主题。
- 根据数据洞察开发视觉迭代、变体和 A/B 测试概念，持续提升广告投资回报率（ROAS）。
- 设计清晰、引人注目的视觉内容，包含针对目标受众优化的强效行动号召。
- 在需要时制作有机社交媒体图形和促销视觉素材，以支持整体品牌策略。
- 与创意策略师和团队成员紧密合作，同时平衡高质量的视觉效果与高效的产出速度。
要求
- 有证明的作品集，展示以转化为目标的静态广告，而非一般品牌或通用图形设计。
- 熟悉直接响应设计原则、广告钩子、视觉层次和行动号召优化。
- 有进行社交监听、趋势分析和竞争对手广告研究的经验。
- 能够阅读和解读 Meta Ads Manager 或类似广告平台中的创意绩效数据。
- 有实际经验开发 A/B 测试变体，并根据绩效指标制作迭代广告创意。
- 有为电商平台或本地服务企业（如医美诊所、皮肤科、美容或时尚）设计广告的优先经验。
- 熟悉创意分析平台如
查看英文原文
VirtueStaff is seeking a strategically minded Static Social Media Ad Designer on behalf of our client. In this performance-driven creative role, you will take full ownership of static ad production for paid social campaigns, allowing internal leadership to focus on high-level creative strategy. You will conduct audience and competitor research, execute visual ad concepts designed for high conversion, and analyze performance data inside Meta Ads Manager and Motion to iterate on winning creatives. This position requires a proven portfolio of direct-response social ads, a data-informed design approach, and preferred experience in e-commerce or local service sectors such as med spas, beauty, and dermatology.
Responsibilities
- Design high-converting static advertisements for paid social media campaigns across Meta and other ad channels.
- Assume full responsibility for static creative production to free team leadership for creative direction and strategy.
- Conduct social listening and competitor research to identify audience trends, visual hooks, and winning creative angles.
- Review creative performance metrics in Meta Ads Manager and Motion to analyze test results and identify top-performing themes.
- Develop visual iterations, variations, and A/B test concepts based on data insights to continuously improve campaign ROAS.
- Design clear, attention-grabbing visuals featuring strong calls to action optimized for target audience engagement.
- Produce organic social media graphics and promotional visual assets when needed to support overall brand strategy.
- Collaborate closely with creative strategists and team members while balancing high visual quality with efficient output speed.
Requirements
- Proven portfolio showcasing conversion-focused static advertisements rather than general branding or generic graphic design.
- Solid understanding of direct-response design principles, ad hooks, visual hierarchy, and call-to-action optimization.
- Experience conducting social listening, trend analysis, and competitor ad research.
- Demonstrated ability to read and interpret creative performance data within Meta Ads Manager or similar ad platforms.
- Hands-on experience developing A/B test variations and producing iterative ad creative based on performance metrics.
- Preferred experience designing ads for e-commerce brands or local service businesses such as med spas, dermatology, beauty, or fashion.
- Familiarity with creative analytics platforms like Motion (motionapp.com) or comparable ad intelligence tools is preferred.
- Ability to accept creative direction, adapt quickly to strategy feedback, and scale production volume efficiently.
Benefits
- Work From Home
- Performance Bonus
Originally posted on Himalayas