营销自动化经理
Marketing Automation Manager
作为营销运营团队的一部分，营销自动化经理主要负责在Marketo中构建、执行和优化电子邮件、培育及活动项目。该职位负责管理活动执行、受众细分、送达率、报告及性能优化，同时管理营销日历和看板。理想的候选人应具备条理性、分析能力、注重细节，并有使用自动化和AI工具提升活动表现、运营效率和可扩展性的经验。
职责
· 营销自动化与活动执行
在Marketo中构建、测试、发布并优化电子邮件、培育及活动项目，利用自动化和AI工具提高效率、个性化和表现。
· 活动规划与项目管理
管理营销日历和看板，协调优先级、时间表和利益相关者沟通。
· 受众细分与数据库管理
构建和优化智能列表、受众细分、列表导入和定位策略。
· 送达率、质量保证与故障排除
监控活动健康状况，确保送达率最佳实践，进行质量保证，并解决活动、跟踪和数据问题。
· 模板与项目开发
创建并维护可重复使用的模板、落地页和项目框架，以提高效率和转化率。
· 报告与优化
分析活动表现，识别优化机会，并确保符合电子邮件营销法规和最佳实践。
要求
· 市场营销、传播学、商业或相关领域的学士学位。
· 3年以上使用Marketo（或类似MAP）的实战经验，包括活动执行、细分、工作流管理和故障排除。
· 对电子邮件营销、线索培育、生命周期营销和数据库细分有深入理解。
· 具备出色的项目管理和利益相关者管理能力。
· 熟悉HTML/CSS和电子邮件跟踪方法。
· 出色的分析、组织和解决问题的能力。
· 了解电子邮件合规法规和送达率最佳实践。
· 有使用AI和自动化工具提升营销运营、活动执行、报告或工作流效率的经验。
优先条件
· Marketo认证专家（MCE）或Marketo认证从业者（MCP）。
· 熟悉线索评分、生命周期管理及属性追踪。
查看英文原文
As part of the Marketing Operations team, the Marketing Automation Manager is primarily responsible for building, executing, and optimizing email, nurture, and event programs in Marketo. This role owns campaign execution, audience segmentation, deliverability, reporting, and performance optimization while managing the marketing calendar and Kanban board. The ideal candidate is organized, analytical, detail-oriented, and experienced using automation and AI tools to improve campaign performance, operational efficiency, and scalability.
Responsibilities
· Marketing Automation & Campaign Execution
Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance.
· Campaign Planning & Project Management
Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications.
· Audience Segmentation & Database Management
Build and optimize smart lists, audience segments, list imports, and targeting strategies.
· Deliverability, QA & Troubleshooting
Monitor campaign health, ensure deliverability best practices, perform QA, and resolve campaign, tracking, and data issues.
· Template & Program Development
Create and maintain reusable templates, landing pages, and program frameworks to improve efficiency and conversion rates.
· Reporting & Optimization
Analyze campaign performance, identify optimization opportunities, and ensure compliance with email marketing regulations and best practices.
Requirements
· Bachelor's degree in Marketing, Communications, Business, or related field.
· 3+ years of hands-on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting.
· Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation.
· Proven project management and stakeholder management skills.
· Working knowledge of HTML/CSS and email tracking methodologies.
· Strong analytical, organizational, and problem-solving skills.
· Knowledge of email compliance regulations and deliverability best practices.
· Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency.
Preferred Qualifications
· Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP).
· Familiarity with lead scoring, lifecycle management, and attribution reporting.
· Experience with AI-assisted marketing tools and emerging marketing technologies.
Benefits
About CallMiner
Does the possibility of using artificial intelligence to improve human connection excite you? We agree! CallMiner is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action
CallMiner's core set of values – from teamwork and ownership to success and joy – serve as a touchstone for what we strive to create in a workplace culture and weave through everything we do as a company. We believe that by building a team of brilliant, inspired people, we can truly accomplish amazing things together. We are committed to providing an inclusive and equitable workplace where everyone feels accepted, valued, and understood. Our strong commitment to a positive workplace has earned us the recognition of a 2021 & 2022, 2024 and 2025 Top Place to Work by the Boston Globe and a 2022 Top Workplace USA by Energage.
Benefits + Perks
At CallMiner, we believe having a work-life balance is key to being able to deliver your best every day. We strive to offer a well-rounded and generous benefits package designed to provide the coverage options and flexibility to meet both individual and family needs. This includes quality medical, dental and vision benefits, life and disability insurance, reimbursement programs for both fitness and tuition, 401k matching, generous PTO including an annual volunteer day, paid maternity and parental leave, and more.
We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.
Originally posted on Himalayas