营销经理，ABRA/CARSTAR
Marketing Manager, ABRA/CARSTAR
公司：Driven Brands
Driven Brands 是北美最大的汽车服务公司，旗下拥有众多知名品牌，包括 Take 5 Oil Change®、Meineke Car Care Centers®、Maaco®、1-800-Radiator & A/C®、Auto Glass Now® 和 CARSTAR®。我们的愿景是为客户提供最简单、最便捷、最可靠的汽车服务体验。
总部位于北卡罗来纳州夏洛特市，Driven Brands 不仅仅是一个工作场所。我们是一个起点——为职业发展、梦想实现和有志于成就大事的人们提供平台。
每天，我们都在推动前进——为追逐生活点滴的客户，为打造持久传承的加盟商，以及为我们彼此在共同成长、领导与成功中相互支持。
表现至关重要。我们为此自豪。我们承担责任。我们互相支持，也回馈社区。
因为，在 Driven Brands，我们不只是修理汽车。我们是在打造未来，释放潜力，并共同实现可能。
职位描述：
营销经理将支持美国境内 Abra 和 CARSTAR 品牌的日常营销工作。该职位是加盟商的重要联系人，协助执行本地营销计划，支持门店入驻项目，管理营销事务，并确保整个网络的品牌标准得到维护。
向市场总监汇报，营销经理将与加盟商、内部跨职能团队、代理合作伙伴等密切合作，推动支持门店增长、客户获取和品牌知名度的营销活动。
主要职责：
- 作为 Abra 和 CARSTAR 加盟商的主要营销联系人，回应日常营销请求，并提供可用营销计划的指导。
- 与加盟商和运营负责人合作，支持本地门店的营销活动和社区参与计划。
- 协助加盟商执行活动、促销机会、赞助和本地广告建议。
- 协调加盟商、代理合作伙伴和内部利益相关者之间的请求和沟通。
- 支持解决营销相关问题。
- 主导并支持加盟商会议、入职培训、会议和区域活动的演示，以推动对营销活动的理解、参与和执行。
本地营销与品牌激活
- 协助制定和执行本地门店的营销计划
查看英文原文
Company:Driven BrandsDriven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
The Marketing Managerwill support the day-to-day marketing efforts for the Abra and CARSTAR brands across the United States. This role serves as a key point of contact for franchisees, helping execute local marketing programs, support store onboarding initiatives, manage marketing administration, and ensure brand standards are maintained across the network.
Reporting to the Director of Marketing, the Marketing Manager will work closely with franchisees, internal cross-functional teams, agency partners, and more to drive marketing initiatives that support store growth, customer acquisition, and brand awareness.
Primary Responsibilities:
- Serve as a primary marketing contact for Abra and CARSTAR franchisees, responding to day-to-day marketing requests and providing guidance on available marketing programs.
- Partner with franchisees and operations leaders to support local store marketing efforts and community engagement initiatives.
- Assist franchisees with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations.
- Coordinate requests and communication between franchisees, agency partners, and internal stakeholders.
- Support troubleshooting and resolution of marketing-related inquiries.
- Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events to drive understanding, participation, and execution of marketing initiatives.
Local Marketing & Brand Activation
- Assist in the development and execution of local store marketing campaigns and grand opening initiatives.
- Support community relations, sponsorship activations, and local event planning efforts.
- Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network.
- Track and report on local marketing participation and campaign performance.
- Help identify and share franchisee success stories and best practices throughout the network.
New Store Onboarding
- Support marketing onboarding for newly acquired and newly opened locations.
- Coordinate onboarding timelines, welcome communications, and marketing setup activities.
- Facilitate the transition of locations into brand marketing programs and digital platforms.
- Ensure stores have access to required marketing resources, tools, and brand assets.
Social Media & Content Development
- Support brand social media channel management, including content mapping and community engagement.
- Assist in content creation for blogs, website updates, and promotional materials.
- Monitor social media performance and recommend opportunities for optimization.
- Create engaging written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives.
Marketing Operations & Administration
- Supportdevelopment of marketing reports, calendars, and project trackers.
- Support conference planning, franchise meetings, and marketing events.
- Coordinate purchase orders, contract documentation, and budget reconciliation efforts.
- Perform other duties as assigned.
ExperienceRequired
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- 4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field.
- Strong writing, editing, and proofreading skills.
- Experience managing social media channels and content calendars.
- Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
- Strong project management and organizational skills.
- Ability to communicate effectively with both internal teams and external stakeholders.
- Experience coordinating multiple projects simultaneously while meeting deadlines.
Preferred
- Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses.
- Familiarity with local store marketing and community engagement initiatives.
- Experience processing invoices, tracking budgets, or supporting marketing financial administration.
- Experience working with social media management and email marketing platforms.
- Agency experience or experience working with external vendors and creative partners.
Travel
- Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%).
#DBCORP
#REMOTE
Position Location:
North CarolinaCompensation Range:
$76,700.00 - $136,900.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Originally posted on Himalayas