文案撰写员
Copywriter
**关于公司**
**Utopia** 是一个超豪华酒店及生活方式品牌，打造全球范围的物业和体验生态系统。
我们在世界各地的美丽地点开发私人别墅度假胜地，每处都提供高端服务。**Utopia** 还为入住宾客和外部游客提供更广泛的休闲体验和服务。
**Utopia** 自主设计和建造物业。我们的项目涵盖完整流程：从概念、建筑到施工、室内设计、景观、宾客体验以及长期运营。对建筑师和设计师而言，这意味着从零开始参与物业建设，能够影响每个场所的规划、建造和体验方式。对酒店业专业人士而言，意味着与一个以个性化、细致入微的服务为核心的酒店品牌合作。
我们是一支年轻、有抱负的团队，标准高，注重实践。我们重视有创意的想法、务实的思维、注重细节，以及愿意对自己的项目部分承担责任的人。如果您对建筑、设计、酒店业或宾客体验感兴趣，欢迎加入 **Utopia** 探索职业机会。
**关于职位**
我们特别寻找母语为英语的人士。对于我们的品牌来说，文字必须显得自然流畅——每一页都应该像由真正理解语言的人所写，而不是翻译或近似表达。您将负责网站内容的撰写和维护：保持内容新鲜、符合品牌调性并保持一致，这样我们就能更快推进，而无需每次更新都等待代理机构。
您不会从一张白纸开始：我们的语气指南和品牌战略已经就位，因此您将有一个清晰的基础来开展工作，而不是从零开始定义品牌的语气。
**您将负责**
- 撰写和编辑英文网站内容，保持与 Utopia 的语气一致
- 编写 SEO 元数据 —— 标题、描述、OG 文本、图片替代文本
- 保持页面间内容的一致性
- 确保发布的内容准确且最新
- 在各社交平台上线后撰写社交媒体内容
- 可能协助重新制定内部运营文档 —— 包括我们的通用 SOP
- 协助制定团队的基本沟通准则
查看英文原文
**ABOUT THE COMPANY**
**Utopia** is an ultra-luxury hospitality and lifestyle brand creating a global ecosystem of properties and experiences.
We develop private villa retreats in beautiful locations around the world, each with high-end service. **Utopia** also offers a wider ecosystem of leisure experiences and services available both to those staying on property and to external visitors.
**Utopia** designs and builds its properties in-house. Our projects span the full journey: from concept and architecture to construction, interiors, landscape, guest experience, and long-term operation. For architects and designers, this means contributing on properties from the ground up, with the ability to influence how each place is planned, built, and experienced. For hospitality professionals, it means collaborating with a brand where service is personal, attentive, and built around each guest’s stay.
We’re a young, ambitious team with high standards and a hands-on approach. We value strong ideas, practical thinking, attention to detail, and people who are ready to take ownership of their part of each project. If you’re interested in architecture, design, hospitality, or guest experience, we invite you to explore opportunities with **Utopia.**
**ABOUT THE ROLE**
We're looking specifically for a native English speaker. For a brand like ours, the writing has to feel effortless - every page should read like it was written by someone who simply _gets_ the language, not translated or approximated. You'll take ownership of the site's copy: keeping it fresh, on-brand, and consistent, so we can move faster without waiting on an agency every time something needs updating.
You won't be starting from a blank page: our tone of voice guide and brand strategy are already in place, so you'll have a clear foundation to build on rather than having to define the brand's voice from scratch.
**WHAT YOU WILL DO**
- Writing and editing website copy in English, staying true to Utopia's tone of voice
- Putting together SEO metadata — meta titles, descriptions, OG text, image alt text
- Keeping copy consistent across pages
- Making sure everything published is accurate and up to date
- Writing social media copy across our channels once they launch
- Potentially helping rework internal operational documents — including our General SOP
- Helping develop basic communication guidelines for the team