台湾市场经理
Taiwan Marketing Manager
关于Cricut（纳斯达克：CRCT）
Cricut通过创新的手工工具和技术激发创造力。随着我们在亚洲的快速发展，我们正在寻找一位积极主动的市场经理，在台湾建立和扩大Cricut的影响力。
职位概述
作为台湾市场经理，你将负责品牌和市场执行，推动数字和零售渠道的知名度、参与度和销售。
这是一个高度动手操作的职位，执行力至关重要。你将负责发起活动，管理创作者和合作伙伴，并在社交媒体、网红和零售渠道上推动持续性的营销计划。
你将与区域和全球团队以及本地合作伙伴紧密合作，确保品牌执行的一致性，同时适应台湾市场的策略。
这个职位适合对本地数字生态系统有深入了解，并热衷于从零开始打造品牌和社区的人。
主要职责
· 负责并执行台湾地区的Cricut营销策略，推动品牌知名度、参与度和销售
· 领导以数字为主的营销计划，涵盖社交媒体、网红合作、内容营销和社区建设
· 建立并维护与本地网红、内容创作者和社区领袖的关系
· 规划并执行关键平台上的持续性社交媒体存在感
· 制定付费媒体策略并提供创意方向，同时与代理机构或合作伙伴协作
· 与零售和电商团队合作，制定联合营销计划和店内活动
· 规划并执行线下活动，包括活动、工作坊和零售体验
· 为台湾受众创作和调整本地相关的内容
· 监测、分析并报告营销表现
· 管理营销预算，注重高投资回报率
· 担任本地市场专家
任职要求
· 至少6年以上市场营销经验
· 在台湾市场有成功经验
· 强大的社交媒体和内容经验
· 有管理网红合作的经验
· 了解付费媒体平台
· 熟悉台湾电商平台
· 具备强大的分析思维
· 能够处理多项优先任务
· 英语和中文流利（书面和口语）
· 适应快节奏的工作环境
什么让你成为合适人选
你是一个喜欢动手执行并完成任务的人。你行动迅速，测试、学习并不断改进。
查看英文原文
About Cricut (NASDAQ: CRCT)
Cricut empowers creativity through innovative crafting tools and technology. As we accelerate our growth across Asia, we are looking for a driven and hands-on Marketing Manager to build and scale Cricut’s presence in Taiwan.
Role Overview
As the Taiwan Marketing Manager, you will own the brand and marketing execution in-market driving awareness, engagement, and sales across digital and retail channels.
This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
You will work closely with regional and global teams, as well as local partners, to ensure consistent brand execution while adapting strategies to the Taiwan market.
This role is ideal for someone who understands the local digital ecosystem deeply and is motivated by building a brand and community from the ground up.
Key Responsibilities
· Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
· Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
· Build and manage relationships with local influencers, content creators, and community leaders
· Plan and execute always-on social media presence across key platforms
· Shape paid media strategy and provide creative direction while working with agencies or partners
· Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
· Plan and execute offline activations including events, workshops, and retail experiences
· Create and adapt locally relevant content for Taiwan audiences
· Monitor, analyze, and report on marketing performance
· Manage marketing budgets with strong ROI focus
· Serve as the local market expert
Qualifications
· Minimum 6+ years marketing experience
· Proven experience in Taiwan market
· Strong social media and content experience
· Experience managing influencer partnerships
· Understanding of paid media platforms
· Familiarity with Taiwan e-commerce platforms
· Strong analytical mindset
· Ability to manage multiple priorities
· Fluent in English and Chinese (written and spoken)
· Comfortable in fast-paced environment
What Makes You a Great Fit
You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.
You understand the Taiwan digital landscape deeply and know what resonates locally.
You are both creative and analytical, combining strong ideas with a focus on results.
About the Opportunity
This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.
As Cricut grows, this role has strong potential to expand in scope and impact.
All your information will be kept confidential according to EEO guidelines.