直客电商经理
Direct-To-Consumer eCommerce Manager
Direct-To-Consumer电子商务经理负责管理TataHarperSkincare.com网站的所有数字和Direct-To-Consumer相关方面。具体来说，该职位将制定并扩展DTC促销和CRM计划，以最大化电子商务收入，通过数字营销获取合格流量，并确保网站用户体验优化。
我们寻找一位对电子商务业务有扎实理解的候选人，包括在消费品公司中管理营销、CRM和/或运营项目的经验。理想人选应具备高度创造力、结果导向、具有高水平的创业精神，并致力于质量。
职责和要求：
- 与高级管理团队合作，制定Direct-to-Consumer/电子商务运营策略，并执行所有CRM计划。
- 管理并执行美国和国际网站的所有促销活动。
- 监控和跟踪促销日历，设置和测试促销活动，并生成每日和每周绩效报告。
- 监督CRM留存计划的持续开发、执行和管理，特别是负责忠诚度计划和订阅计划的所有方面。
- 进行持续的竞争对手和基准分析。
- 制定、管理和扩展现有的及新的客户忠诚度和订阅策略和项目，以保留关键客户群体。
- 协调负责CRM活动的跨职能团队成员之间的沟通。
- 识别、分析并报告项目表现和客户趋势/模式，并利用数据优化CRM计划。
- 向关键利益相关者和管理团队提供电子商务项目的进度更新。
- 分析和报告每日电子商务业务KPI，包括CRM、促销和运营计划的表现。
- 基于客户数据和KPI提出见解，并建议未来策略的调整。
- 需要学士学位或同等学历。
- 至少3年在类似职位的电子商务经验，包括网站商品陈列、CRM和/或运营。
- 必须具备定量分析能力和定性及创意能力。
- 有条理，注重质量和细节。
- 具备强大的项目管理技能，能够跨职能管理流程和人员，与内部团队和第三方供应商协作。
- 行动导向，具备强大的跟进和优先级处理能力，能够管理和完成任务。
查看英文原文
The Direct-To-Consumer eCommerce Manager is responsible for managing all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site. Specifically, this role will develop and scale DTC promotional and CRM programs to maximize eCommerce revenue, gaining qualified traffic via digital marketing and insuring an optimized website user experience.
We seek a candidate who holds a solid understanding of the eCommerce business, including experience in managing marketing, CRM, and/or operational programs at a consumer product company. Ideally, this person should also be highly creative, results-oriented, hold a high level of entrepreneurial spirit, and a dedication to quality.
ROLES AND RESPONSIBILITIES:
- Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute on all CRM initiatives.
- Manage & execute all promotional campaigns for the US and International websites.
- Monitor and track promotional calendars, set up and test promotions, and generate daily and weekly performance reports.
- Oversee the ongoing development, execution, and management of CRM retention programs, specifically leading on all aspects of the Loyalty Program & Subscription Program.
- Conduct ongoing competitive and benchmark analyses.
- Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives to retain key customer segments.
- Facilitate communications amongst cross-functional team members responsible for CRM campaigns.
- Identify, analyze, and report on program performance and customer trends/patterns and leverage data to optimize CRM programs.
- Provide status updates on eCommerce projects to key stakeholders and management team.
- Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs.
- Develop insights based on customer data and KPIs, and recommend adjustments to future strategies.
- BA degree or equivalent required.
- Minimum of 3 years of eCommerce experience in a similar role, including site merchandising, CRM, and/or operations.
- Must possess both quantitative analytical skills and qualitative and creative skills.
- Well-organized and strong attention to quality and detail.
- Strong project management skills in managing process and people cross-functionally with internal teams and third-party vendors.
- Action-oriented with strong follow-through and prioritization skills to manage and complete multiple projects simultaneously in line with business objectives and within time constraints.
- Must have the ability to work with a rapidly growing business and thrive in a high pace and entrepreneurial environment.
- Exceptional verbal and reporting presentation abilities.
- Experience with eCommerce platforms, such as Shopify, Magento, or Salesforce Demand, is required.
- Experience with analytics and reporting tools, such as Google Analytics and other web analytic tools, is a plus.
- Passion for the beauty industry ––beauty, skincare or wellness industry knowledge and experience is a plus.
Tata Harper Skincare is an equal opportunity employer.
All your information will be kept confidential according to EEO guidelines.
We are a vertically integrated company, meaning that every step of our production process from product conception to shipping to you– is done on our farm in Vermont. This even includes growing some of our ingredients in our very own garden.
Our Organic garden is on the Tata Harper Skincare Farm, and tended to throughout the summer months by employees. While we work to create products that enrich, not deplete, our environment– we find our homegrown ingredients to be an integral part of the process.
Tata Harper is the founder of an eponymous natural skin care and makeup line she runs from her 1,200-acre property in the Champlain Valley in Vermont. Since launching the company in 2010, she’s transformed the former dairy farm into a state-of-the-art facility from which she’s introduced more than 60 products, overseeing every aspect of production on-site.
Originally posted on Himalayas