品牌营销协调员负责人
Lead Brand Marketing Coordinator
注意:Kapitus了解到有不法分子冒充招聘人员,可能正在与求职者联系,声称提供Kapitus的职位。Kapitus收到报告称,沟通内容和方式可能各不相同,但信息中可能包含要求支付费用(例如设备或培训费用)和/或要求提供敏感的财务信息。
Kapitus在初始申请或面试过程中绝不会向求职者索要费用或财务信息。所有开放职位都会在位于www.kapitus.com/careers的特定地区招聘门户上发布。所有合法的Kapitus招聘广告都会引导候选人通过这些门户完成申请,直到招聘流程结束。
如有其他问题或对任何招聘通讯或Kapitus招聘流程有疑问的候选人,请发送邮件至recruiting@kapitus.com
Kapitus正在寻找一位有创意的主动型人才,加入我们的市场部担任品牌营销协调主管,支持Kapitus品牌营销计划的开发与执行,涵盖客户倡导、在线声誉管理、数字公关、创意素材开发和品牌传播等方面。与品牌营销总监紧密合作,该人员将帮助实现品牌项目,协调跨职能项目,并确保营销活动按时高质量地执行。
理想的候选人是一位有条理、注重细节的营销人员,能够平衡战略思维与实际操作。该职位需要强大的项目管理能力、出色的沟通技巧,以及为顾客、合作伙伴和员工打造有意义品牌体验的热情。
你将负责:
在线声誉与客户倡导
- 协助品牌营销总监执行Kapitus的在线声誉管理策略。
- 监控并回应Trustpilot、Google Business Profile、BBB及其他相关平台上的评论。
- 协调生成评论的活动,以增加评论数量并提升客户评分。
- 协助识别并通过评论和客户反馈发现客户关注的问题。
- 跟踪并分析客户情绪、常见痛点和积极反馈趋势。
- 准备与客户评论、评分和声誉表现相关的定期报告和洞察分析
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Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.
Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.
Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com
Kapitus is looking for a creative self-starter to join our Marketing team as Lead Brand Marketing Coordinator to support the development and execution of Kapitus' brand marketing initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Working closely with the Director of Brand Marketing, this individual will help bring brand programs to life, coordinate cross-functional projects, and ensure marketing initiatives are executed on time and at a high standard.
The ideal candidate is an organized, detail-oriented marketer who enjoys balancing strategic thinking with hands-on execution. This role requires strong project management skills, excellent communication abilities, and a passion for building meaningful brand experiences for customers, partners, and employees.
What you’ll do:
Online Reputation & Customer Advocacy
- Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy.
- Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms.
- Coordinate review-generation initiatives designed to increase review volume and improve customer ratings.
- Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback.
- Track and analyze customer sentiment, recurring pain points, and positive feedback trends.
- Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance.
- Support customer advocacy initiatives including testimonials, case studies, and customer spotlights.
Brand Asset Development & Creative Project Management
- Serve as the day-to-day project manager for brand asset development initiatives.
- Coordinate with external creative agencies and internal stakeholders to produce:
- PowerPoint presentations
- Sales collateral
- Digital advertisements
- Downloadable Resources (eGuides, strategic playbooks, educational kits) and downloadable resources
- Infographics
- Digital tools
- Manage our employee swag and partner gifting programs
- Manage project timelines, approvals, revisions, and production schedules.
- Help ensure all materials align with brand standards and messaging guidelines.
- Assist in building, organizing, and maintaining a centralized brand asset library to ensure employees, partners, and vendors have easy access to current, approved brand materials.
- Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits to maintain brand consistency and reduce duplication.
- Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets that support sales, marketing, customer experience, recruiting, and partner initiatives
Video Marketing Support
- Assist in the planning, coordination, and production of video content.
- Manage project timelines and stakeholder communication for:
- Customer case studies
- Testimonial videos
- Social media videos
- Educational content
- Coordinate with internal subject matter experts and external production vendors as needed.
Research & Digital PR
- Support the execution of Kapitus' research and digital PR initiatives.
- Coordinate the development of surveys, industry research projects, benchmark reports, and data-driven content campaigns.
- Track earned media coverage, backlinks, referral traffic, and campaign performance.
- Work closely with SEO, content, and brand teams to maximize the impact of research-driven campaigns.
Team Leadership
- Provide day-to-day direction, coaching, and workload management for one full-time and one part-time coordinator.
- Delegate projects and ensure timely execution of marketing initiatives.
- Support employee development through regular feedback, training, and mentorship.
- Help to foster collaboration and accountability across the team.
- Inspire and create a motivating environment through coaching, mentoring, and enablement
- Provide opportunities to participate in both formal and informal developmental activities
- Working with senior leaders and department head, set expectations for all team members and hold employees accountable for results
- Lead hiring, performance management, compensation, and evaluation of team members
- Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans to meet changing business needs
What we’re looking for:
- Bachelor’s degree in Marketing or related field; equivalent professional experience will also be considered.
- 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field.
- Superior project management skills with an exceptional attention to detail.
- Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues.
- The ability to connect with individuals on both a personal and professional level
Kapitus Total Rewards Package Includes:
- Competitive Base Salary Range of $68,700 to $110,200. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience
- Annual Incentive Compensation Eligibility –Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
- Pet and car insurance discounts.
- Financial services such as LegalShield.
- Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
About Kapitus:
Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay and solid opportunity for growth.
Company Mission: At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.
Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.