欧盟数字财富渠道营销经理
EU Digital Wealth Channel Marketing Manager
我们正在寻找一位具有商业意识的数字财富营销经理，负责在德国建立并领导我们的产品方案，同时有机会支持未来在欧洲大陆的增长。
这是一个新设立的职位，提供机会塑造L&G如何将ETF能力带给数字化投资者。你将与我们的德国分销团队以及产品营销、品牌、内容、数字、活动和传播等领域的同事紧密合作，将投资方案转化为清晰且吸引人的客户体验。
这是一份适合喜欢设定方向，同时也乐于参与执行的职位。你将结合对德国数字财富市场的理解，客户洞察、创意思维和绩效数据，打造能产生实际商业成果的营销活动和合作伙伴关系。
你将负责：
- 制定并执行德国的数字财富营销策略
- 与分销同事合作，使营销活动与商业目标保持一致
- 建立与在线经纪商、新兴经纪商、智能投顾和数字财富合作伙伴的关系
- 为德国投资者创建并本地化营销活动、内容和教育材料
- 协调产品营销、品牌、内容、数字、公关和活动方面的相关工作
- 利用客户、活动和竞争对手的洞察优化营销投入
- 根据明确的KPI衡量表现，并向相关方汇报结果
- 确保营销活动符合监管、治理和数据保护要求
我们希望你具备：
- 在数字财富、投资平台或D2C金融服务营销方面有丰富经验
- 对ETF和德国零售投资市场有深入了解
- 有开发和执行以客户为中心的数字营销活动的经验
- 有建立高效商业或平台合作关系的证据
- 在复杂或矩阵式组织中管理关键利益相关者的能力
- 对D2C金融营销相关法规的理解
- 出色的德语和英语沟通能力
- 合作精神，具有商业意识，愿意将战略与执行相结合
无论你的角色是什么，我们通过一套关注你重视的所有方面的薪酬包来奖励绩效和行为。以下是部分我们提供的福利：
- 90,000 - 120,000 EUR 薪资
- 有机会参与...
查看英文原文
We are looking for a commercially minded Digital Wealth Marketing Manager to establish and lead our proposition in Germany, with the opportunity to support future growth across Continental Europe.
This is a newly created role offering the chance to shape how L&G brings its ETF capabilities to digitally engaged investors. You will work closely with our German Distribution team and colleagues across product marketing, brand, content, digital, events and communications to turn investment propositions into clear, engaging customer experiences.
It is a role for someone who enjoys setting direction but is equally comfortable getting involved in delivery. You will combine your understanding of Germany’s Digital Wealth market with customer insight, creative thinking and performance data to build campaigns and partnerships that produce meaningful commercial results.
What you’ll be doing:
- Developing and delivering our Digital Wealth marketing strategy for Germany
- Partnering with Distribution colleagues to align marketing activity with commercial priorities
- Building relationships with online brokers, neo-brokers, robo-advisers and digital wealth partners
- Creating and localising campaigns, content and educational materials for German investors
- Coordinating activity across product marketing, brand, content, digital, PR and events
- Using customer, campaign and competitor insight to optimise marketing investment
- Measuring performance against clear KPIs and communicating results to stakeholders
- Ensuring marketing activity meets regulatory, governance and data-protection requirements
Who we’re looking for:
- Strong experience in Digital Wealth, investment-platform or D2C financial-services marketing
- A detailed understanding of ETFs and the German retail investment landscape
- Experience developing and delivering customer-led digital marketing campaigns
- Evidence of building productive commercial or platform partnerships
- Strong stakeholder-management skills within a complex or matrix organisation
- An understanding of the regulations governing D2C financial marketing
- Excellent German and English communication skills
- A collaborative, commercially minded approach and willingness to combine strategy with delivery
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- 90,000 - 120,000 EUR salary
- The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- 30 days of annual leave in addition to public holidays
At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all.
If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.
It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
Legal & General (L&G) is a leading UK financial services group and major global investor.
We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.
We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.
Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets.
Who we are
We are one of Europe’s largest asset managers and a major global investor across public and private markets.
Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns.
Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change.
Originally posted on Himalayas