创意营销与内容经理
Creative Marketing & Content Manager
类别：美妆
地点：
Beguile 是一个快速发展的香水品牌，将日常瞬间转化为引人入胜的回忆。我们的香水旨在被佩戴、分享和谈论，我们正在寻找一位有创意的营销人才，帮助我们讲述品牌故事，与受众建立联系，并保持品牌的活力与灵感。我们需要一位明白引人注目的美学与产品本身同样重要，并懂得如何将其转化为令人停下来的的内容和真实的社区互动的人。
要求
你将负责
内容策略与创作
- 为 TikTok 和 Instagram 制定并执行吸引人的内容策略。
- 创作自己的 EGC（员工生成内容）——幕后花絮、开箱视频、教程、故事讲述，让我们的品牌生动起来。
- 使用 AI 工具生成高质量的视觉内容和创意概念。
- 与摄影师、摄像师和设计师合作，制作品牌拍摄和活动素材。
- 筛选、指导并重新发布客户和网红的 UGC，以建立信任和社交证明。
网红、社群与活动营销
- 寻找、联系并维护与网红和品牌大使的关系。
- 为网红内容制定清晰的指导方针和要求，确保与我们的语气和目标一致。
- 每日与社群互动：回复评论和私信，收集反馈，激发讨论。
- 策划和协调小型品牌活动或快闪店，提升本地影响力并在线下与受众建立联系。
- 在活动中拍摄内容，以扩大线上影响力。
活动策划
- 与我们的广告和邮件专员紧密合作，确保自然内容与付费活动相辅相成。
- 构思并执行季节性活动、产品发布、促销活动和事件联动，制造热度和销售。
- 监测美妆、香水和生活方式领域的趋势，保持内容的新鲜感和品牌一致性。
报告与优化
- 跟踪并分析内容表现。
- 分享见解和想法，以优化我们所创作的内容和互动方式。
你将带来的能力
- 至少 4 年在创意营销、社交媒体内容、网红/UGC 管理或类似岗位的实战经验（优先考虑美妆、生活方式或时尚领域）。
- 擅长创作自己的 EGC —— 你喜欢出镜并讲述真实的品牌故事。
- 具备扎实的 UGC 和网红合作管理经验。
- 熟悉策划和执行小型活动或品牌联名。
查看英文原文
Category: Cosmetics
Location:
Beguile is a fast-growing perfume brand that turns everyday moments into captivating memories. Our fragrances are made to be worn, shared, and talked about and we’re looking for a creative marketing talent who can help us tell our story, connect with our audience, and keep our brand fresh and inspiring. We need someone who understands that compelling aesthetics are as important as the product itself and knows how to turn that into scroll-stopping content and real community engagement.
Requirements
What You’ll Do
Content Strategy & Creation
- Develop and execute engaging content strategies for TikTok and Instagram.
- Create your own EGC (employee-generated content) — behind-the-scenes clips, unboxings, tutorials, storytelling to bring our brand to life.
- Use AI tools to generate high-quality visuals and creative concepts.
- Work with photographers, videographers, and designers to produce branded shoots and campaign assets.
- Curate, brief, and repost UGC from customers and influencers to build trust and social proof.
Influencer, Community & Event Marketing
- Identify, reach out to, and manage relationships with influencers and brand ambassadors.
- Develop clear briefs and guidelines for influencer content that aligns with our tone and goals.
- Engage with our community daily: respond to comments and DMs, gather feedback, and spark conversations.
- Plan and coordinate small brand events or pop-ups to boost local presence and connect with our audience offline.
- Capture content at events to amplify reach online.
Campaign Planning
- Collaborate closely with our Ads & Email Specialist to align organic content with paid campaigns.
- Conceptualize and execute seasonal campaigns, product launches, promotions, and event tie-ins that generate buzz and sales.
- Monitor trends in beauty, fragrance, and lifestyle to keep our content fresh and on-brand.
Reporting & Improvement
- Track and analyze content performance.
- Share insights and ideas to refine what we create and how we engage.
What You’ll Bring
- Minimum 4 years of proven experience in creative marketing, social media content, influencer/UGC management, or a similar role (preferably in beauty, lifestyle, or fashion).
- Comfortable creating your own EGC — you enjoy showing up on camera and telling authentic brand stories.
- Solid hands-on experience managing UGC and influencer partnerships.
- Familiarity with planning and executing small events or brand activations.
- Confident using AI tools for visuals and design.
- Strong understanding of TikTok, Instagram, and emerging trends.
- Solid copywriting skills for captions, hooks, scripts, and event promos.
- Self-motivated, organized, and proactive — you pitch ideas and make them happen.
Bonus Points
- Passion for perfumes or beauty.
- Basic Shopify or e-commerce experience.
Perks & Pay
- Competitive pay, based on experience and impact.
- Creative freedom to experiment and see your ideas live fast.
- Be part of a supportive, growing team with real impact.
How to Apply
- Upload your resume.
- Include links to content you’ve created and/or curated — reels, TikToks, campaigns, or visuals that show your style and creativity.
- (Optional but encouraged) A short video or note telling us why you’d love to help shape Beguile’s story and one idea you’d try for our brand.
- Links to any public social profiles if you create your own content.
DetailsOriginally posted on Himalayas