用户获取总监
User Acquisition Director
关于该职位
Sporty Group 正在对其博彩、娱乐、游戏和金融产品组合进行付费获取用户的扩展，我们正在寻找一位用户获取总监来领导我们的全球获取团队。
这是一个高级且影响深远的领导职位，负责通过所有 Sporty 产品和市场中的付费渠道推动可持续的用户增长。您将领导我们在三个核心垂直领域——移动端、付费社交、付费搜索与程序化广告——的内部用户获取团队，同时塑造系统、流程、实验文化和技术，使团队能够实现规模化发展。
这个职位远不止于媒体购买。我们寻找一位热爱解决复杂增长问题的人：构建实验框架，自动化重复性工作，将人工智能引入日常流程，改进衡量方法，并不断挑战绩效营销应该如何进行。
您将在战略和运营层面开展工作——制定长期获取策略，同时保持对数据的紧密关注，以挑战假设、调查异常并发现新的增长机会。
您将从事的工作
- 负责全球用户获取策略 —— 在所有 Sporty 产品中定义长期付费获取愿景，在现有和新获取渠道之间平衡投资，同时与公司整体业务目标保持一致。
- 领导并发展世界级的用户获取团队 —— 管理并培养移动端、付费社交和付费搜索与程序化广告领域的绩效营销负责人，打造一种拥有责任感、创新、持续学习和运营卓越的文化。
- 实现规模化表现 —— 负责获取效率，使用 CPA、LTV、ROAS、增量性和长期业务价值而非仅平台指标来做投资决策。
- 将实验融入团队基因 —— 设计可扩展的测试框架，用于测试创意、出价策略、活动结构、衡量方法、归因模型、优化技术以及新获取渠道。确保实验严谨、可衡量，并持续转化为操作最佳实践。
- 推动自动化和人工智能的采用 —— 持续识别在活动管理、报告、分析和运营中自动化手动流程的机会。
- 解决最困难的增长问题 —— 主导跨职能项目，以解锁下一阶段的增长，包括归因
查看英文原文
About the role
Sporty Group is scaling paid acquisition across its portfolio of Betting, Entertainment, Games and Finance, and we’re looking for a User Acquisition Director to lead our global acquisition team.
This is a senior, high-impact leadership role accountable for driving sustainable user growth through paid channels across every Sporty product and market. You will lead our in-house User Acquisition organization across three core verticals — Mobile, Paid Social, Paid Search & Programmatic — while shaping the systems, processes, experimentation culture, and technology that enable the team to scale.
This role goes far beyond media buying. We’re looking for someone who loves solving complex growth problems: building experimentation frameworks, automating repetitive work, introducing AI into everyday workflows, improving measurement, and constantly challenging how performance marketing should be done.
You’ll operate at both strategic and operational levels — defining long-term acquisition strategy while remaining close enough to the data to challenge assumptions, investigate anomalies, and identify new growth opportunities.
What you'll be doing
- Own the global User Acquisition strategy - Define the long-term paid acquisition vision across all Sporty products, balancing investment between current and new acquisition channels while aligning with company-wide business priorities.
- Lead and develop a world-class UA organization - Manage and develop our Performance Marketing Leads across Mobile, Paid Social, and Paid Search & Programmatic, building a culture of ownership, innovation, continuous learning and operational excellence.
- Drive performance at scale - Own acquisition efficiency, making investment decisions using CPA, LTV, ROAS, incrementality and long-term business value rather than platform metrics alone.
- Build experimentation into the team’s DNA - Design scalable frameworks for testing creatives, bidding strategies, campaign structures, measurement methodologies, attribution models, optimization techniques and new acquisition channels. Ensure experimentation is rigorous, measurable and consistently translated into operational best practices.
- Lead automation and AI adoption - Continuously identify opportunities to automate manual workflows across campaign management, reporting, analysis and operations.
- Solve the hardest growth problems - Own cross-functional initiatives that unlock the next stage of growth, including attribution challenges, measurement improvements, creative operations, campaign automation, workflow optimization and operational scalability.
- Partner across the business - Work closely with Product, BI, Creative, MarTech, Finance and executive leadership to ensure acquisition strategy supports broader business objectives while influencing roadmap and product decisions through data and customer insights.
- Build the acquisition engine of the future - Continuously evaluate new platforms, technologies, AI capabilities and emerging industry trends to ensure Sporty remains at the forefront of performance marketing innovation.
What you'll bring
- 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs.
- Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic.
- Experience managing and developing high-performing teams and other people leaders.
- Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization.
- Strong commercial mindset with experience managing significant acquisition budgets.
- Exceptional analytical skills with the ability to translate complex data into business decisions.
- Experience building scalable marketing processes, operational frameworks and automation.
- Comfortable operating between executive strategy and hands-on problem solving.
- Excellent stakeholder management and communication skills across technical and non-technical audiences.
- Fluency in English.
Even better if
- Experience across both web and app acquisition.
- Experience working in gaming, betting, fintech or other high-growth digital businesses.
- Experience introducing automation or AI into marketing operations.
- Experience building internal marketing technology or working closely with engineering teams.
- Experience working across multiple international markets.
Tech Stack
- Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Moloco, Liftoff, Programmatic platforms, etc.
- AppsFlyer / Adjust / Singular / Kochava
- Google Analytics 4
- BI tools (Metabase, Tableau, Power BI)
- AI tools (ChatGPT, Claude, Gemini, Cursor, AI agents and workflow automation platforms)
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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