用户获取经理
User Acquisition Manager
IDT是一家成立于1990年的通信和金融服务公司,总部位于美国新泽西州。如今,它是预付通信和支付服务领域的行业领导者,也是全球最大的国际语音运营商之一。我们在纽约证券交易所上市,在20多个国家雇用超过1500名员工,年收入超过15亿美元。
我们正在寻找一名实战型用户获取经理,以支持我们的营销团队。在此职位中,您将协助执行和扩展跨多个数字渠道的付费活动,帮助增长我们旗舰应用Boss Money和Boss Revolution的用户基数。这是一个通过智能策略、持续测试和数据驱动优化来提升用户获取技能的绝佳机会。
* 面试过程将用英语进行。
职责:
- 在多个渠道上支持付费活动的执行,包括Google Ads、Meta、TikTok、Snapchat、Reddit、X等,协助制定策略、设置和日常优化。
- 协助制定和执行渠道策略,以实现用户获取目标(CPI、CPA、ROAS)。
- 分析从广告展示到安装、激活和后续转化的完整性能漏斗,将付费媒体输入与结果联系起来,为预算和优化决策提供依据。
- 支持创意测试从概念到完成,执行A/B测试并帮助建立结构化的测试框架。
- 监控和衡量创意表现,评估用户获取优化和变更对结果的影响。
- 通过分析绩效数据识别改进领域,并将洞察转化为明确的行动。
- 支持日常与设计和创意团队的协作,确保广告素材符合每个应用的信息和受众。
- 持续探索学习新的渠道、优化策略和创意概念,保持对移动用户获取最新趋势的领先。
- 有兴趣或经验利用AI工具支持日常营销任务,从创意制作和文案写作到活动流程和绩效分析。
要求:
- 3年以上在用户获取或增长岗位管理付费活动的经验。
- 需要有B2C应用获取经验。
- 具有使用Meta、TikTok和Snapchat等付费社交平台的实际经验。
- 具备强大的分析思维,能够分析绩效数据并将其转化为行动。
查看英文原文
IDT () is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
* The interview process will be conducted in English.
Responsibilities:
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
- 3+ years managing paid campaigns in a UA or growth role.
- B2C App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English and Spanish; written and spoken.
What we offer:
- 100% Remote work opportunity for the Latam region!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
Please attach CV in English.
The interview process will be conducted in English.
Only accepting applicants from LATAM.
Originally posted on Himalayas