数字营销实习生
Digital Marketing Intern
全渠道建设：
- 识别并实现客户细分和理想行为
- 编写、设计并执行常青电子邮件内容（每周邮件以保持订阅者和付费客户的参与度）
- 按细分客户群定义客户旅程和接触点
- 创建引流产品
电子邮件自动化策略与设置：
- 为订阅者和付费客户开发电子邮件自动化
- 每月通讯，汇总我们的博客文章和播客，以及新产品/功能发布信息、新闻和更新
- 录制、编辑并分享新产品/功能发布视频
- 在电子邮件和专用落地页中撰写并推广新产品/功能发布、新闻和更新
播客策略与执行：
- 在 Namaste.fit 品牌下创建独立播客品牌
- 制定潜在嘉宾名单并管理联络
- 安排播客时间
- 后期剪辑
- 在社交媒体上推广 - 访谈前的预告，访谈后的片段
- 将采访稿重新整理成博客文章，将亮点整理成社交媒体帖子
社交媒体营销：
- 每周创建并安排五篇原创帖子
- 执行并优化与内容主题相关的社交媒体活动 - 内容围绕引流产品或季节性折扣，推动播客听众/嘉宾
网站优化：
- 创建并测试不同的引流产品以获取注册
- 开发产品演示和解释视频
- 撰写新功能发布说明和公告
愿意动手实干，在营销各个领域获得横向经验，并成为让这个世界变得更快乐、更成功的一部分的人，将是这个职位的理想人选。
你必须对帮助他人充满热情，因为这是我们的主要目标。
如果你被这个职位所吸引，请和我们聊聊！
该职位由加拿大政府的大学生工作实习计划（SWPP）资助。SWPP 要求候选人必须是加拿大公民、永久居民或根据《移民与难民保护法》定义的受保护人士。
我们的数字营销实习生不仅仅是撰稿人、设计师和内容发布者。他们是对公司成功有深刻投入，并愿意与我们一同经历初创公司艰难时期的那个人。
最初发布于 Himalayas
查看英文原文
Full funnel buildout:
- Identification and implementation of customer segments and ideal actions
- Evergreen email content written, designed, and executed (weekly emails to keep subscribers and paying customers engaged)
- Outlined customer journey and touch points per segment
- Lead magnet creation
Email automations strategy and set up:
- Developed email automations for both subscribers and paying customers
- Monthly newsletter, a roundup of our blog articles and podcast as well as new product/feature launch communications, news & updates
- Record, edit and share new product/feature launch videos
- Write and promote new product/feature launch, news & updates in emails and dedicated landing pages
Podcast strategy and execution:
- Create an independent podcast brand under the umbrella brand of Namaste.fit
- Create a list of potential guest speakers and manage outreach
- Schedule the podcast
- Edit the post-production
- Promote on social media - teaser pre-interview, snippet post-interview
- Re-purpose transcript into blog article and highlights into social posts
Social media marketing:
- Five organic posts a week created and scheduled
- Execution and optimization of social campaigns tied to content themes - content to either be around lead magnet content or seasonal discounts and driving listeners/speakers on the podcast
Website optimizations:
- Create and test different lead magnets for sign-ups
- Develop product walkthrough and explainer video recordings
- Write new feature release notes and announcements
Someone who is willing to roll up their sleeves, get a horizontal exposure across marketing verticals and be a part of a movement to make this world a happier and more successful place would be an ideal candidate for this role.
You will have to be passionate about helping others as this is our main goal.
If this inspires you, let’s chat!
This job is funded by the Government of Canada's Student Work Placement Program (SWPP). The SWPP program requires that candidates be a Canadian citizen, permanent resident or a protected person defined by the Immigration and Refugee Protection Act.
Our digital marketing intern is more than just a writer, designer and content publisher. They’re someone who is deeply invested in the company’s success and willing to muck through the startup trenches with us.
Originally posted on Himalayas