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营销主管

Fractional Head of Marketing

市场运营限定地区（需当地身份）
公司Grayson HR
薪资未公开
工作地点United States
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Contractor
发布时间今天
数据来源Himalayas
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注意地域限制：该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。

关于公司
在Disability Law Marketing（DL Marketing），我们帮助社会安全残疾律师事务所通过高性能的数字、电视和线索生成活动实现可持续增长。我们正在扩大内部制作能力，正在寻找一位经验丰富的绩效营销负责人，能够建立并启动活动，培养我们的内部团队，传授实用的知识和流程，并在团队日益自给自足时提供高级别的战略监督

职位概述
我们正在寻找一位经验丰富的兼职市场总监，根据“建设、转移、交接与监督”（BTHS）模式，领导我们内部绩效营销和线索生成功能的建设、启动和发展。这不是一个仅限于策略的兼职首席营销官或咨询角色

在初始建设阶段，该职位将大约70%的时间用于实际执行，30%用于策略和监督。兼职市场总监将直接协助启动和管理重点活动，建立成功所需的系统和标准，并与我们的印度生产团队和渠道专家密切合作。随着团队的发展，该职位将从执行逐渐转向指导、交接，最终提供高级别的战略监督

初始合作预计为90天，每周约10小时，成功交接后可过渡到按需提供的减少版战略支持。根据表现和业务需求，范围可能会扩大

主要职责

  • 领导以美国为重点的绩效营销和线索生成活动，涵盖CTV/OTT、联盟营销、Google/Bing、Meta/TikTok、程序化广告、付费社交和搜索
  • 在初始建设阶段亲自参与启动、管理和优化重点活动
  • 制定活动策略、KPI、预算、归因、报告标准、标准操作流程和可重复的流程
  • 建设和扩展CTV/OTT和联盟计划，包括直接接触细分联盟合作伙伴
  • 评估团队能力，协助招聘专业人才，并指导印度生产团队
  • 使用“执行、教学、文档化、重复”的方法培训和交叉培训内部团队成员，每个关键职能至少培训两名员工
  • 监控CPL、CPA、ROAS、线索质量、转化率、节奏和预算；快速处理表现不佳的活动
  • 提供简洁的周报和月度绩效报告
查看英文原文

About Us
At Disability Law Marketing (DL Marketing), we help Social Security Disability law firms achieve sustainable growth through high-performing digital, TV, and lead-generation campaigns. We are expanding our internal production capabilities and are looking for a highly experienced performance marketing leader who can build and launch campaigns, develop our internal team, transfer practical knowledge and processes, and provide senior-level strategic supervision as the team becomes increasingly self-sufficient.
Overview
We are seeking a seasoned Fractional Head of Marketing to lead the build-out, launch, and development of our internal performance marketing and lead-generation function under a Build, Transfer, Handover & Supervise (BTHS) model. This is not a strategy-only fractional CMO or consulting role.
During the initial Build phase, the role will be approximately 70% hands-on execution and 30% strategy and supervision. The Fractional Head will directly help launch and manage priority campaigns, establish the systems and standards needed for success, and work closely with our India-based production team and channel specialists. As the team develops, the role will intentionally shift from execution to coaching, handover, and ultimately senior-level strategic supervision.
The initial engagement is expected to be approximately 10 hours per week for 90 days, with the opportunity to transition to reduced, as-needed strategic support after successful handover. Scope may grow based on performance and business needs.
Key Responsibilities

  • Lead U.S. focused performance marketing and lead-generation initiatives across CTV/OTT, affiliate, Google/Bing, Meta/TikTok, programmatic, paid social, and search.
  • Take a hands-on role in launching, managing, and optimizing priority campaigns during the initial Build phase.
  • Develop campaign strategy, KPIs, budgets, attribution, reporting standards, SOPs, and repeatable processes.
  • Build and grow CTV/OTT and affiliate programs, including direct outreach to niche affiliate partners.
  • Assess team capabilities, help hire specialized talent, and coach the India-based production team.
  • Train and cross-train internal team members using an execute, teach, document, and repeat approach, with at least two employees trained per critical function.
  • Monitor CPL, CPA, ROAS, lead quality, conversion, pacing, and budgets; quickly address underperforming campaigns.
  • Provide concise weekly updates and monthly performance analyses to leadership.
  • Incorporate AI tools and emerging technologies into marketing workflows and team development.
  • Transition day-to-day campaign ownership to the internal team as capability milestones are achieved.

Required Qualifications

  • Extensive hands-on DTC performance marketing and lead-generation experience, with the majority of relevant experience in the U.S. market.
  • Proven experience marketing to U.S. consumers approximately ages 50-62; Medicare, healthcare, insurance, medical device, SSD/legal, or similar experience strongly preferred.
  • Strong working knowledge of CTV/OTT, affiliate marketing, Google/Bing, Meta/TikTok, programmatic, paid social, and search.
  • Experience managing large performance budgets and optimizing CPL, CPA, ROAS, conversion, lead quality, pacing, and attribution.
  • Experience building affiliate programs through direct partner outreach and relationship development.
  • Proven ability to build, lead, train, cross-train, and transfer knowledge to internal teams.
  • Experience creating SOPs, campaign processes, KPI frameworks, and reporting standards.
  • Practical experience using AI tools within modern marketing workflows.
  • Strong executive communication skills and the ability to provide clear performance recommendations.
  • Must be a hands-on builder as well as a strategic leader; this is not a strategy-only consulting role.

Candidate Proof of Experience
Candidates should be prepared to provide 2-3 specific examples of U.S.-based DTC campaigns they personally executed or directly led. Examples should clearly identify:
· The product, service, or offer being marketed.

  • The target audience and demographic.
  • The channels used and the candidate's personal role in execution versus supervision.
  • Approximate campaign budget or scale.
  • Key performance metrics such as CPL, CPA, ROAS, conversion, lead quality, or other relevant KPIs.
  • The optimization decisions made and measurable results achieved.

BTHS Engagement Model
BUILD - Approximately 70% execution / 30% strategy and supervision: Assess capabilities, establish strategy and KPIs, build processes and SOPs, help shape the team, and take a hands-on role in launching and managing campaigns.
TRANSFER - Increasing coaching and team execution: Work side-by-side with the internal team to transfer practical knowledge across campaign launch, targeting, optimization, budget management, testing, attribution, reporting, and troubleshooting.
HANDOVER - Internal team assumes day-to-day ownership: Validate that the team can independently plan, launch, manage, optimize, analyze, report on, and troubleshoot campaigns with documented processes and appropriate cross-training.
SUPERVISE - Strategic oversight: Transition to campaign reviews, strategic direction, performance and budget reviews, vendor/platform evaluation, coaching, and senior-level guidance as needed.
What Success Looks Like
The engagement will be considered successful when DL Marketing has a scalable internal performance marketing operation and the internal team can independently execute core campaign functions with the Fractional Head primarily providing oversight and strategic guidance.

  • The internal team can independently plan and launch campaigns.
  • The team can create and manage audiences, budgets, media platforms, and campaign workflows.
  • The team can monitor and optimize performance and identify underperforming campaigns.
  • The team can analyze CPL, CPA, ROAS, conversion, lead quality, and other relevant KPIs.
  • The team can prepare clear weekly and monthly performance reporting.
  • The team can troubleshoot routine campaign issues and communicate effectively with media vendors and platforms.
  • SOPs and critical processes are fully documented.
  • At least two trained employees can perform each critical marketing function.
  • Day-to-day campaign execution no longer depends on the Fractional Head.

Originally posted on Himalayas

本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。 本站只做信息聚合展示，不参与招聘流程，也不向求职者收取任何费用。

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