付费广告策略师-电商
Paid Advertising Strategist - Ecommerce
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去的十年中，我们一直围绕一个信念构建业务：最好的技术让优秀的人更出色。我们的策略师、创意人员、分析师和技术专家团队使用 Omega，我们的 AI 操作系统，来更快地发现机会，研究推动表现的因素，并以更高的速度和精度执行已批准的工作。Omega 背后是 Iris，我们的专有智能层，基于多年的真实表现数据、战略框架、测试以及从我们客户组合中获得的经验和学习。AI 扩展了我们人员的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和测量工作，识别真正阻碍增长的因素并确定下一步行动。我们的文化由充满好奇心、抱负、责任感并致力于为客户和彼此交付有意义结果的人组成。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这样的未来。
#### **日常职责：**
付费广告策略师负责其业务范围内的活动执行、表现和增长。他们以客户的业务成功为导向，将其努力与更大的业务目标联系起来。他们是主动进取的人，能够自主承担自己的责任。策略师与客户领导密切合作，共同构思并发展其服务在整体媒体组合中的策略。他们负责报告、优化、客户沟通以及关键词研究、广告文案开发、出价优化和常规活动管理的执行，有时会得到一位专家的支持。策略师擅长持续为客户提供见解和前瞻性策略，并具备强大的
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
#### **A day in the life:**
The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.
#### **Key Responsibilities:**
- Full ownership and execution of performance marketing via paid social & paid media native platforms
- Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
- Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery
- Lead execution of optimizations with regard to performance improvements relative to goals
- Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing
- Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
- Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
- Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
- Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
- Effectively own strategic communication internally for client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicable
- Weekly client progress recaps, outlining performance insights and future recommendations
- Consistent upkeep of client testing roadmaps and project management of next steps
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social and paid media
- Full knowledge of the Power Circuit, adapting to the latest product processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your role
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Employ AI technologies to enhance and optimize business processes
#### **Role Requirements:**
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels
- Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
**Key Performance Indicators (KPIs)**
- Managing a full workload indicated by $28K revenue/employee
- 90% Client Retention, evaluated biannually
- Team Retention (of DRs if applicable): 95%
**Most Important Things (MITs)**
- Excellence in channel production and account performance
- Cross-channel collaboration
- Internal communication
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._