市场研究策略师
Market Research Strategist
职位职责：
关注市场调研领域新兴趋势、方法和技术，确保Centene采用行业领先的方案。主动推荐改进措施，领导试点项目，并开展元研究以优化调研投资和成果。
作为研究团队的专家，就与业务目标一致的方法和策略提供建议。通过深入理解业务背景，为营销部门、业务合作伙伴和外部调研机构提供战略指导，设计能够揭示可操作的市场和消费者洞察的研究方案。
整合来自多个来源的数据——包括定性和定量数据——提供清晰、简洁且与业务相关的建议。独立或与机构合作开展调研，使用多种工具和方法。有效地向高层领导传达洞察和机会，以影响业务策略。
关键信息：该职位为远程办公，需最多10%的出差。具有保险公司和医疗补助行业经验的候选人优先考虑。
- 评估市场调研方法的趋势和进展。综合以往的调研洞察、二次研究和其他数据源，建立基准理解，为未来调研工作提供更明确的方向
- 作为思想伙伴，通过利用对业务和品类的深入了解，推荐调研、解释结果并确定行动步骤，以理解其业务需求和目标，使调研成果满足这些需求并与目标保持一致
- 建立对业务和品类的深入了解，以理解内部合作伙伴的需求和目标，使调研成果满足这些需求并与目标保持一致
- 设计和执行定性和定量调研，揭示新的未开发机会，并提供统计上有效的成员和消费者需求、偏好、态度和行为方向
- 就战略调研机构关系提供建议，并利用机构创建无瑕疵且富有洞察力的成果，包含丰富的故事驱动分析
- 制作并交付以故事驱动的演示文稿，包含清晰、简洁且以业务为导向的建议和未来行动的业务机会，这些基于对业务和行业动态的深刻理解
- 执行其他相关职责
查看英文原文
Position Purpose:
Stays current with emerging trends, methodologies, and technologies in market research to ensure Centene leverages best-in-class approaches. Proactively recommends enhancements, leads pilot initiatives, and conducts meta-research to optimize research investments and outcomes.
Serves as a subject matter expert (SME) within the research team, advising on methodologies and approaches that align with business objectives. Provides strategic guidance to Marketing, business partners, and external research agencies by developing a deep understanding of the business context and shaping research initiatives that uncover actionable market and consumer insights.
Synthesizes data from multiple sources—both qualitative and quantitative—to deliver clear, concise, and business-relevant recommendations. Leads and executes research independently and in collaboration with agencies, using a broad range of tools and techniques. Effectively communicates insights and opportunities to senior leadership to inform and influence business strategy.
Key Details: This position is remote with up to 10% travel required. Candidates with payer and Medicaid industry experience are strongly preferred.
- Evaluates trends and advancements in market research methods. Synthesizes past research insights, secondary research and other data sources to establish baseline understanding to create a sharper focus for future research efforts
- Acts as a thought partner to recommend research, interpret results and identify action steps by leveraging deep business and category knowledge to understand their business needs and goals so research outcomes address those needs and are aligned with objectives
- Develops deep business and category knowledge to understand internal partner needs and goals so research outcomes address those needs and are aligned with objectives
- Designs and conducts qualitative and quantitative research that sheds light on new untapped opportunities and statistically valid direction on member and consumer needs, preferences, attitudes and behaviors
- Advises on strategic research agency relationships and leverages agencies to create flawless and insightful deliverables with rich, story driven analysis
- Develops and delivers story-driven presentations with clear, concise and business-focused recommendations and business opportunities for future action that are grounded in a keen understanding of business and industry dynamics
- Performs other duties as assigned.
- Complies with all policies and standards.
Education/Experience:
Bachelor's Degree Market Research, Marketing, Consumer Behavior, or a related field in business, communications, or social sciences required
Master's Degree in a related field preferred
8+ years relevant professional experience in market research, analytics or a related discipline required
Demonstrated expertise in applying statistical tools and methods, including but not limited to SPSS, R, Python, and techniques such as correlation analysis required
Experience with online data collection tools such as Qualtrics required
Proven ability to coach, advise, and collaborate effectively with stakeholders across various levels of seniority required
Pay Range: $107,700.00 - $199,300.00 per year
At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day. You’ll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective. It’s work with a purpose you can see, backed by a team committed to improving lives well beyond the workday.
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Originally posted on Himalayas