首席市场官（CMO）
Chief Marketing Officer (CMO)
这是一个远程职位。
Fanfix 是一家快速发展的、以创作者为中心的初创公司，旨在通过专属内容和订阅平台，赋能内容创作者变现。
我们正在寻找一位充满活力、务实且经验丰富的首席营销官，要求在绩效营销和品牌营销方面有出色业绩，并有实现高广告投入回报率（ROAS）的历史。如果你能在快节奏的创业环境中茁壮成长，并对消费者或创作者导向的营销有全面理解，我们期待你的加入。
职责：
1. 制定、执行并监控全面的营销策略，提升品牌知名度，推动客户增长，并与公司的战略目标保持一致。
2. 专精于绩效营销，重点是在多种渠道中最大化 ROAS。
3. 管理品牌活动，打造独特的品牌形象，并负责所有推广和营销活动。
4. 设计并监督有效的付费广告活动，重点关注 Facebook、Instagram、SEO、播客和网红营销等高 ROAS 渠道。
5. 领导、指导并激励一支专注的营销团队，包括社交媒体经理。
6. 建立、培养并管理与外部营销和广告机构的关系。
7. 跟踪、分析并报告营销指标，评估成效，指导未来策略，并优化 ROAS。
8. 与跨职能团队合作，确保营销策略满足他们的需求。
9. 关注创作者经济和数字营销领域的最新趋势。
要求：
1. 在消费类、初创公司或创作者导向的公司中，担任 CMO 或类似领导职位的丰富经验，特别强调绩效营销。
2. 对在多种营销和广告渠道中最大化 ROAS 具有卓越的知识和经验。
3. 对各种营销和销售触点有全面的理解。
4. 有数字营销工具和技术的实际操作经验，包括 SEO、PPC、社交媒体平台等。
5. 精通网络分析，能够从中提取有意义的见解以促进业务改进。
6. 出色的团队管理、谈判和关系建立能力。
7. 优秀的沟通和演示能力。
8. 有远见的领导者，具有创造力和数据驱动的方法。
在 Fanfix，我们相信创新、包容性和创造力的力量。我们是平等机会的倡导者。
查看英文原文
This is a remote position.
Fanfix is a fast-growing, creator-focused startup aimed at empowering content creators to monetize their work through an exclusive content and subscription platform.
We are seeking a dynamic, scrappy, and experienced Chief Marketing Officer with a proven track record in performance and brand marketing with a history of achieving high Return on Advertising Spend (ROAS). If you thrive in a fast-paced startup environment and have a comprehensive understanding of consumer or creator-focused marketing, we want to hear from you.
Responsibilities:
1.Develop, implement, and monitor a comprehensive marketing strategy that enhances brand awareness, drives customer growth, and aligns with our company's strategic goals.
2.Specialize in performance marketing, with a focus on maximizing ROAS across a diverse range of channels.
3.Manage brand activations to build a unique brand identity and oversee all promotional and marketing campaigns.
4.Design and oversee effective paid advertising campaigns, with a focus on high ROAS channels like Facebook, Instagram, SEO, podcast, and influencer marketing.
5.Lead, mentor, and inspire a dedicated marketing team, including a social media manager.
6.Establish, nurture, and manage relationships with external marketing and advertising agencies.
7.Track, analyze, and report marketing metrics to gauge success, guide future strategies, and optimize ROAS.
8.Collaborate with cross-functional teams to ensure marketing strategies meet their needs.
9.Stay current on the latest trends in the creator economy and digital marketing landscape.
Qualifications:
1.Proven experience as a CMO or similar leadership role in a consumer, start-up, or creator-focused company, with a strong emphasis on performance marketing.
2.Exceptional knowledge and experience in maximizing ROAS across a variety of marketing and advertising channels.
3.Comprehensive understanding of various marketing and sales touchpoints.
4.Hands-on experience with digital marketing tools and techniques, including SEO, PPC, social media platforms, and more.
5.Strong knowledge of web analytics, with the ability to derive meaningful insights for business improvement.
6.Exceptional team management, negotiation, and relationship-building skills.
7.Excellent communication and presentation skills.
8.A visionary leader with a creative mind and data-driven approach.
At Fanfix, we believe in innovation, inclusivity, and the power of creativity. We are an equal-opportunity employer who is committed to creating an inclusive environment for all employees. If you are passionate about the future of the creator economy and can drive strong ROAS, we'd love to hear from you.
Location:US Remote - Home Office (NYC, NY or Los Angeles, CA)
Benefits
- Paid holidays and sick leave
- Employee discounts on product
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
The pay range for this role is between $200,000 - $250,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
“Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.”
Originally posted on Himalayas