产品营销总监
Director of Product Marketing
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是业务重塑的AI控制塔。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一个以AI为核心的文化，让技术和人才携手并进， unstoppable。而我们才刚刚开始。
加入我们，让AI为人们工作。
#### 职位描述
职位简介
每家公司都在竞相部署AI代理。但很少有人知道如何管理它们。
随着AI从实验阶段转向企业级部署，信任、安全、合规和控制已成为采用的最大障碍。
这就是为什么我们构建了ServiceNow AI控制塔。
现在你有机会参与定义下一步发展。ServiceNow正在寻找一位产品营销总监，负责AI控制塔（AICT）的定位、信息传递和上市执行，这是我们在AI产品组合中最重要的战略产品之一。这是一个难得的机会，在AI、治理和安全的交汇点上塑造一个新领域。
你将负责AI控制塔的叙事、定位、发布、网站展示、内容、活动和需求生成，与产品、工程、销售和高管团队合作，推动市场影响和业务增长。与一支高素质的产品营销团队一起工作，你将帮助将突破性创新推向市场，并将好想法转化为可衡量的结果。
如果你热爱打造市场，而不仅仅是营销产品，这个职位适合你。
你将负责
- 全面负责AI控制塔的发布，从规划和信息传递到执行，紧密与产品、公关和活动团队合作，确保每次发布都产生影响力。
- 推动网站和数字展示，塑造AICT在servicenow.com及所有数字资产上的呈现方式，与网站和创意团队合作，保持故事的清晰、及时和转化导向。
- 与活动和现场营销团队合作，开展需求生成和数字活动，建立并优化能产生真实线索的项目，使用让AICT无法忽视的信息和内容。
- 创建内容引擎，包括简报、文案等
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
About the Role
Every company is racing to deploy AI agents. Few know how they'll govern them.
As AI moves from experimentation to enterprise-wide deployment, trust, security, compliance, and control have become the biggest barriers to adoption.
That's why we built ServiceNow AI Control Tower.
And now you have an opportunity to help define what’s next. ServiceNow is looking for a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), one of the most strategic products in our AI portfolio. This is a rare opportunity to shape a category at the intersection of AI, governance, and security.
You'll own narrative, positioning, launches, web presence, content, campaigns, and demand generation for AI Control Tower, partnering across Product, Engineering, Sales, and executive leadership to drive market impact and business growth. Working alongside a high-caliber Product Marketing team, you'll help bring breakthrough innovation to market and turning great ideas into measurable results.
If you love building markets, not just marketing products, this role is for you.
What You'll Do
- Own launches end-to-end for AI Control Tower, from planning and messaging through execution, working closely with product, comms, and campaigns to make every release land with impact.
- Drive web and digital presence, shaping how AICT shows up on servicenow.com and across digital properties, working with web and creative teams to keep the story sharp, current, and conversion-focused.
- Partner on demand gen and digital campaigns with campaign and field marketing to build and optimize programs that generate real pipeline, using messaging and content that make AICT impossible to ignore.
- Create the content engine with briefs, web copy, launch assets, sales enablement, campaign content that fuels every team touching AICT in market.
- Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders. You don't need to be an engineer, but you need to genuinely get the AI governance/security space and be excited to go deeper into it.
- Work closely with VP+ stakeholders across Product, Engineering, and to make sure launches, campaigns, and content are always grounded in where the product and the market are actually heading.
- Bring AI into how you work. Use AI tools strategically in your own day-to-day to draft, research, ideate, and produce content, and bring what you learn back to the team so PMM gets faster and sharper as a group.
- Be a builder on a builder's team. This is a leadership opportunity to shape not only AI Control Tower product, but also ServiceNow's company positioning as a leader in AI governance and control, with real room to bring in fresh ideas and best practices.
#### Qualifications
What You Bring
- 8+ years in product marketing, with strong chops in launches, web, content, and digital/demand gen campaigns for B2B tech.
- Real enthusiasm for AI, security, and governance. You read about this stuff for fun, not just for work.
- You use AI tools yourself, already, to work smarter and faster, and you're excited to bring that fluency to a team that wants to keep leveling up.
- Comfort getting technical enough to talk credibly with product and engineering.
- A track record of running with ambiguity and multiple moving pieces without losing the thread or the fun.
- Sharp writing and storytelling instincts. You can make a complex product sound clear, human, and exciting.
- Experience collaborating with senior stakeholders with confidence, bring clarity and alignment across different perspectives and priorities.
Why This Role
You'll join at one of the most exciting moments in enterprise technology. ServiceNow AI Control Tower sits at the center of the conversation every executive team is having: how to govern, secure, and scale AI responsibly.
This is your chance to help define that conversation.
You'll shape market perception, influence product direction, work closely with senior leaders, and help build a business at the forefront of ServiceNow's AI strategy. Most importantly, you'll do work that has real impact, with a team that loves what it does and pushes each other to be better every day.
If you're energized by building categories, launching innovative products, and helping customers unlock the promise of AI, this role was made for you.
For positions in this location, we offer a base pay of <<$192,400 - $300,650>>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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