产品与解决方案市场总监 - 自主IT与AI原生工作流
Director, Product & Solutions Marketing -Autonomous IT & AI-Native Workflows
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段自动化繁琐任务的代码。她感动得热泪盈眶。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是业务重塑的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流——帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一种AI原生文化，让技术和人才携手并进，势不可挡。而我们才刚刚开始。
加入我们，让AI为人们服务。
#### 职位描述
IT 正在实时被重新定义，而 ServiceNow 是引领者。我们正在寻找一位产品营销负责人，负责将我们的 AI 原生 IT 组合串联成一个故事——即自主服务运营、自主 IT 以及它们之下的产品如何构成一个市场定义类别的故事，而不是一堆功能列表。
向技术流程高级总监、产品与解决方案营销汇报，这是一个组合级别的职位，而非产品线级别的职位。ITSM、ITOM 以及技术流程团队其他成员的产品线 PMM 已经负责各自产品的定位、信息传递和上市执行。你的职责是定义这些故事之间的联系：类别叙事、AI 原生理论，以及让 ServiceNow 的自主 IT 愿景超越其产品总和的主线。
你本质上是一名产品营销人员——在定位、信息传递和上市策略方面非常敏锐，但你以 CMO 的高度运作。你跨业务单元思考，而非局限于单一业务单元，你可以将零散的产品故事转化为一个可信的统一叙事，让 CIO 和 CTO 真正相信。这个职位对所连接产品线团队没有直接管理权，因此你的价值在于思考的质量以及与 PSM 同事建立的关系。
**在这个职位上，你将从事以下工作**
- 为自主 IT 定义组合级别的叙事和上市策略——将 ITSM、ITOM 和新兴 AI 原生解决方案串联成一个连贯的类别，而产品线 PMM 负责各自领域的执行。
- 主导 AI 原生类别策略：定位、思想领导力和旗舰叙事，让自主 IT 在客户、分析师和行业中脱颖而出。
- 在各个连接点上塑造统一的上市策略
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
IT is being rewritten in real time, and ServiceNow is leading it. We're looking for a product marketing leader to own the story that ties our AI-native IT portfolio together — how Autonomous Service Operations, Autonomous IT, and the products underneath them add up to one market-defining category, not a list of features.
Reporting to the Sr. Director, Product & Solutions Marketing, Technology Workflows, this is a portfolio-level role, not a product-line one. Product-line PMMs on ITSM, ITOM, and the rest of the Technology Workflows team already own positioning, messaging, and GTM execution for their own products. Your job is to define how those stories connect: the category narrative, the AI-native thesis, and the through-line that makes ServiceNow's Autonomous IT vision bigger than the sum of its products.
You're a product marketer at your core — sharp on positioning, messaging, and GTM — but you operate at the altitude of a CMO. You think across business units, not within one, and you can turn a fragmented set of product stories into a single, credible narrative that CIOs and CTOs actually believe. This role has no direct authority over the product-line teams whose stories it connects, so your currency is the quality of your thinking and the relationships you build with your PSM peers.
**What you get to do in this role**
- Define the portfolio-level narrative and go-to-market strategy for Autonomous IT — the story that connects ITSM, ITOM, and emerging AI-native solutions into one coherent category, while product-line PMMs own execution within their own areas.
- Own the AI-native category play: positioning, thought leadership, and the flagship narrative that puts Autonomous IT on the map with customers, analysts, and the industry.
- Shape connective GTM across the portfolio — integrated campaigns, a unified analyst and press narrative, and a flagship story that fellow PSM leaders build their own programs around.
- Take the stage as ServiceNow's voice on Autonomous IT with customers, analysts, and press — the person who can explain where the category is headed and why ServiceNow is positioned to lead it.
- Build trusted relationships with CIOs, CTOs, and IT leaders at the companies buying into this vision, and translate what they care about back into the portfolio story.
- Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem — not to run their programs, but to make sure they all add up to one story.
- Cultivate a portfolio-wide library of customer proof points spanning industries and use cases that make the Autonomous IT thesis concrete instead of aspirational.
- Build and grow a team of product and solutions marketers who can execute at this altitude alongside you.
#### Qualifications
**To be successful in this role you have:**
- 10+ years in product marketing, product management, or marketing leadership, including experience owning positioning and GTM across multiple products or a portfolio — not just a single product line.
- Direct experience in IT operations, ITSM, ITOM, security, or adjacent enterprise software, with enough technical fluency to speak credibly with IT buyers and their teams.
- A track record of building category or platform narratives — you can point to work where several product stories became one bigger story the market bought into.
- Proven ability to lead through influence across peer product marketing teams, product management, sales, and marketing — this role earns alignment, it doesn't mandate it.
- Fluency in AI-native product marketing: you can talk about what agentic AI actually does for a customer, not just that AI is transformative.
- Experience hiring, coaching, and growing high-performing marketing teams.
- Comfortable moving between executive-level narrative work and hands-on execution — decks, talk tracks, and campaign briefs included.
- Bachelor's degree required, MBA preferred.
- Up to 25% travel to support customer, analyst, and industry events.
JV19
For positions in this location, we offer a base pay of **$173,200 - $303,100**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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