亚马逊PPC经理
Amazon PPC Manager
我们的客户是一家在美国有强大影响力的国际电子商务公司，现正寻找一位高度专业且经验丰富的专业人士，担任全职远程职位的亚马逊PPC经理。
作为亚马逊PPC经理，您将负责管理公司在亚马逊上的广告活动，设定绩效目标，制定PPC策略，并确保亚马逊PPC广告活动的成功执行，以推动销售并最大化盈利能力。
如果您具备亚马逊PPC广告方面的扎实背景，同时拥有亚马逊品牌经理经验，出色的领导能力，并对电商行业取得成功充满热情，我们期待您的加入。
公司简介：
这是一家快速发展的小型公司，管理亚马逊账户并运营自有品牌，提供环保产品。团队全部远程办公，实现灵活高效的工作方式，同时保持紧密协作。
公司在国际且快速变化的市场中运营，提供充满活力的工作环境。鼓励创意和主动性，为员工提供将新想法付诸实践并产生实际影响的机会。
职责：
- 为公司的各个品牌制定并实施全面的亚马逊PPC策略，以提高曝光度、推动销售并达成KPI。
- 进行深入的关键词研究和分析，识别高表现关键词，并优化广告活动以实现最大投资回报率。
- 监控和优化PPC广告活动，包括竞价管理、预算分配、A/B测试和性能跟踪，以获得最佳结果。
- 与跨职能团队合作，包括市场部和产品开发部，确保PPC策略与整体业务目标和计划一致。
- 跟踪最新的亚马逊PPC广告趋势、工具和最佳实践，分享知识并在团队中实施创新策略。
- 分析数据并生成可操作的见解，以提升广告活动表现、转化率和客户获取。
- 定期准备绩效报告，突出关键指标、广告结果和进一步优化的建议。
- 确保符合亚马逊的广告政策和指南，及时了解平台的任何变化或更新。
任职要求：
- 至少2年亚马逊PPC广告相关经验。
- 具备品牌经理相关经验。
查看英文原文
Our Client, an international e-commerce company with a strong presence in the USA, is looking for a highly skilled and experienced professional to fill an immediate opening for Amazon PPC Manager for a full-time remote job.
As the Amazon PPC Manager, you will be responsible for managing the company's advertising efforts on Amazon, setting performance goals, elaborating PPC strategies, and ensuring the successful execution of Amazon PPC campaigns to drive sales and maximize profitability.
If you have a strong background in Amazon PPC advertising combined with Amazon Brand Manager experience, exceptional leadership skills, and a passion for driving success in the E-commerce industry, we would love to hear from you.
About the Company:
It is a fast-growing small company that manages Amazon accounts and runs its own brand, offering eco-friendly products. The team works fully remotely, allowing for flexibility and efficiency while maintaining strong collaboration.
The company operates in an international and rapidly evolving market, providing a dynamic work environment. It encourages creativity and initiative, giving team members the opportunity to bring new ideas to life and make a real impact.
Responsibilities:
- Develop and implement comprehensive Amazon PPC strategies across the company's brands, to increase visibility, drive sales, and achieve KPIs.
- Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaigns for maximum ROI.
- Monitor and optimize PPC campaigns, including bid management, budget allocation, A/B testing, and performance tracking to achieve optimal results.
- Collaborate with cross-functional teams, including Marketing and Product Development, to align PPC strategies with overall business goals and initiatives.
- Stay up-to-date with the latest trends, tools, and best practices in Amazon PPC advertising, sharing knowledge and implementing innovative strategies within the team.
- Analyze data and generate actionable insights to improve campaign performance, conversion rates, and customer acquisition.
- Prepare regular performance reports, highlighting key metrics, campaign results, and recommendations for further optimization.
- Ensure compliance with Amazon's advertising policies and guidelines, staying informed about any changes or updates in the platform.
Qualification requirements:
- Minimum 2 years of proven experience in Amazon PPC advertising.
- Proven experience as a Brand Manager or similar role, specifically within the Amazon FBA marketplace.
- In-depth knowledge of Amazon PPC campaign management, including campaign types, targeting options, bid management, and keyword optimization.
- A proven track record of successfully managing PPC month budgets over $50k and delivering strong ROI.
- Expertise in using the Amazon Advertising platform, analytics tools, and data analysis techniques to measure and improve campaign performance.
- Excellent analytical and problem-solving skills, with the ability to extract actionable insights from complex datasets.
- Strong understanding of keyword research, competitive analysis, and audience targeting in the context of Amazon PPC advertising.
- Advanced skills in using Google Sheets or similar tools for data analysis and reporting.
- Self-motivated, proactive, and result-oriented, with a passion for continuous learning and keeping up-to-date with industry trends.
Working Hours
The working hours are based on GMT+2 time, but the company is not strict about them. They prioritize task completion over simply clocking in hours. Their approach is flexible, allowing team members to manage their time effectively while ensuring the work gets done.
Tracking & Tools
For advertising, the company uses:
- Data Rova
- Scale Insight
- Helium 10
For communication and task management, the company uses:
- Slack
- ClickUp
Benefits:
- Work for a market-proven, fast-growing company.
- Competitive salary and bonus opportunities.
- Supportive and collaborative work environment.
- Opportunity to be part of something bigger, with autonomy over your work.
- Fully remote work with flexible hours (work from whatever place).
Originally posted on Himalayas