产品营销主管
Head of Product Marketing
我们相信，人们与财务的互动方式将在未来几年发生巨大变化。我们致力于通过构建数千名开发者用来创建自己产品的工具和体验，推动这一变革。Plaid 为数以百万计的人提供他们赖以生存的更健康财务生活的工具。我们与 Venmo、SoFi、多家财富 500 强公司以及许多大型银行合作，让人们能够轻松地将他们的财务账户连接到他们想要使用的应用和服务。Plaid 的网络覆盖美国、加拿大、英国和欧洲的 12,000 家金融机构。公司成立于 2013 年，总部位于旧金山，在纽约、西雅图、华盛顿特区、罗利、伦敦和阿姆斯特丹设有办事处。
产品营销负责人将负责 Plaid 产品营销职能的端到端策略、运营模式、绩效标准和人才发展。
该领导者将：
设定产品营销策略与运营模式
- 负责并实施产品营销结构（产品领域和行业）
- 确定并制度化产品营销的运营模式
- 明确“产品营销做/不做”的边界
- 明确与产品、GTM、营销、公关的跨职能协作规范
- 建立将产品营销工作与可衡量的业务影响联系起来的 KPI 框架
提升质量和叙事一致性
- 负责 Plaid 的核心产品叙事
- 提升所有产品的信息传递和定位标准
- 确保一致的产品命名、定位严谨性和叙事严谨性
推动业务影响
- 与产品团队合作制定产品市场匹配策略
- 与 Gtm 领导层合作提高：
- 销售配额完成率
- 成交时间
- 重点行业的活动提升效果
- 确保发布纪律、发布对齐和发布后优化
打造并发展一支冠军级产品营销团队
- 直接管理高级产品营销负责人
- 在范围不明确时重新设定期望
- 提升绩效管理和评估的严谨性
- 指导高级专家和经理向高管级产品营销能力发展
- 招聘并校准顶级产品营销人才
担任高管接口角色
- 作为 CMO、CEO/CPO、COO 和销售领导的高级思想合作伙伴
- 在高管决策论坛中代表产品营销
要求
- 至少 10 年在高增长 B2B SaaS 公司担任产品营销领导的经验
查看英文原文
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid.
This leader will:
Set the PMM Strategy & Operating Model
- Own and operationalize the PMM structure (Product Areas and Industry) 
- Finalize and institutionalize the PMM operating model
- Define clear “PMM does / PMM does not” guardrails
- Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms
- Establish KPI frameworks that tie PMM work to measurable business impact
Elevate Quality & Narrative Coherence
- Own Plaid’s central product narrative
- Raise the messaging and positioning bar across all products
- Ensure consistent product naming, positioning discipline, and storytelling rigor
Drive Business Impact
- Partner with Product on product-market fit strategy
- Partner with GTM leadership to increase:
- Quota attainment
- Time to close
- Campaign lift for priority industries 
- Ensure launch discipline, release alignment, and post-launch optimization
Build and Develop a Championship PMM Team
- Directly manage senior PMM leads
- Reset expectations where unclear scope exists
- Upgrade performance management and leveling rigor 
- Coach senior ICs and managers toward executive-grade PMM craft
- Recruit and calibrate top-tier PMM talent
Serve as Executive Interface
- Act as senior thought partner to: CMO, CEO/CPO, COO and Sales Leadership
- Represent PMM in executive decision-making forums
Requirements
- Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.
- Experience managing large, multi-layered teams (15+)
- Proven success as a Product Marketing leader at a B2B SaaS company of similar scale
- Has built and led a team of world-class product marketers
- Success in a multi-dimensional phase of marketing maturity: multi-product / solution, multi-segment, multi-buyer
- Is a builder - has been successful as a leader in a start-up / small company experience
- Low ego, high EQ
"Nice to Have" Experience
- Domain experience: payments, credit, fintech, bank start-up
- Experience working with / selling into financial institutions / banks
- Experience marketing in a regulated environment
- Experience in founder-led environments
- Experience with PMM ‘rebrands’
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here https://plaid.com/legal/#candidate-privacy-notice.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.