市场营销运营分析师(RevOps) - ShareGate
Marketing Operations Analyst (RevOps) - ShareGate
公司简介
Workleap 是一家成立于 2006 年的蒙特利尔科技公司。我们本质上是建造者,我们打造对使用者真正有意义的简单产品。我们有两个产品线:Workleap Agent,我们最新推出的解决方案,旨在让每位经理更高效;以及 ShareGate,全球领先的 Microsoft 365 迁移和治理解决方案。全球超过 15,000 家公司信任我们完成这项工作。我们对加入我们的人员有明确的选择。如果你是一个对难题感到兴奋并希望塑造未来的人,这里就有你的位置。
你的角色
ShareGate 是一项接近 1 亿美元年收入的业务,通过两个截然不同的引擎增长:主动获取和渠道销售。我们刚刚完成了 CRM 迁移,并确定了我们的收入架构,这意味着第一次数据足够干净,可以回答我们一直无法正确回答的问题——什么营销真正带来了收入,下一美元应该投向哪里。这个职位将负责解答这个问题。你将成为我们营销运营主管的分析搭档,与 ShareGate 的市场总监一起工作,将活动和归因数据转化为营销团队和高管团队可以采取行动的决策。
你的影响:
- 负责 ShareGate 在 HubSpot 和 HockeyStack 上的营销归因架构,并将漏斗数据转化为高管可理解的叙述,使归因问题得到一个明确的答案;
- 通过诊断主动获取和渠道销售中哪些有效、哪些无效来提升营销效果,使预算每季度而不是每年转移到高回报项目上;
- 建立 ShareGate 营销的报告和诊断层——活动表现、漏斗转化率、来源质量——使团队根据测量的转化率进行规划,而不是基于假设;
- 将人工智能整合到分析流程中——我们使用 Claude ——以将从问题到答案的时间从几天压缩到几小时,并使深入分析成为每周习惯,而不是季度项目。
你的团队
接下来的 6 到 12 个月是建设阶段。这个职位在 Workleap 尚未存在过,你将继承一个刚刚清理了基础的业务:CRM 迁移已完成,收入架构已确立,而归因可见性仍分散在两个系统中。你的首要任务是使该架构变得连贯且易于理解——然后利用它告诉 ShareGate 的营销团队在哪里进行调整。
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Company Description
Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: Workleap Agent, our newest solution built to make every manager more effective, and ShareGate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.
Your role
ShareGate is a close to $100M ARR business that grows through two very different engines: inbound and channel. We've just finished our CRM migration and locked down our revenue architecture, which means for the first time the data is clean enough to answer the question we've never been able to answer properly — what marketing actually drives revenue, and where the next dollar should go. This role exists to own that answer. You'll be the analytical counterpart to our marketing ops lead, working side by side with ShareGate's Director of Marketing to turn campaign and attribution data into decisions the marketing team and the exec team can act on.
Your impact:
- Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer;
- Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs every quarter instead of every fiscal year;
- Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions;
- Integrate AI into the analysis workflow — we run on Claude — to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.
Your team
The next 6 to 12 months are a build. This role has never existed at Workleap, and you're inheriting a business that just finished cleaning its foundations: the CRM migration is done, the revenue architecture is set, and attribution visibility is still scattered across two systems. Your first mandate is to make that architecture coherent and legible — then use it to tell ShareGate's marketing team where to invest and where to pull back.
RevOps at Workleap is split into two halves. One is Systems & Operations, which owns automation, CRM architecture and AI GTM tooling. The other — yours — is a group of GTM business partners embedded with the business units they serve, accountable for their stakeholder's performance: forecasting, funnel conversion, quota attainment, velocity. You'll report to the Director of RevOps and pair tightly with our Marketing Ops Manager, who owns the systems and campaign execution, while you own the data and its interpretation.
What you'll bring
- 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company;
- Deep hands-on HubSpot expertise — non-negotiable. You've built, broken and rebuilt campaign, lifecycle and reporting logic inside it;
- A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question;
- Fluency with the mechanics underneath: UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy;
- An analyst's instinct: you chase the "why" behind a number before anyone asks you to;
- The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on;
- Deliberate daily use of AI to accelerate your own analysis — not just to draft copy;
- Bonus: experience with HockeyStack or a comparable attribution platform.
Most of this sounds like you? Apply.
What the job comes with
- Base salary: $100k to $130k / OTE: $110k–$140k. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
- LTIP program, share in Workleap's long-term growth;
- RRSP + Family health insurance + telemedicine + annual wellness budget;
- Flexible vacation policy;
- Remote work, with access to our Montreal office;
- In-person gathering twice a year;
- Claude access, for everyone.
What drives us
At Workleap, we build software that sits at the center of how people experience work, every day, at every level.
We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home.
We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.
If you want real impact and a place where your decisions matter, this is it.
How we hire
Transparency is how we hire — for you as much as for us.
Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You'll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.
We use AI to support certain steps of the process, but every hiring decision remains human.
We can't wait to meet you.
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