产品营销主管（高级）
Head of Product Marketing (Senior)
职位描述
你将作为产品营销的创始人，塑造公司如何向客户解释其人工智能和法律科技。你将与GTM领导层、产品、工程和销售团队合作，将复杂的技术转化为清晰的价值，同时设定方向并协调外部机构执行。
工作内容
- 制定定位和信息，将复杂的功能简化为差异化的客户价值。
- 负责编辑日历，制定沟通的战略议程。
- 从问题陈述到目标受众和论据点，定义产品发布的故事线。
- 撰写和编辑所有跨网站、产品页面、邮件、博客、社交媒体、脚本、演示文稿和销售材料的语音资产。
- 与高管合作，将其思路转化为有说服力的内容和媒体亮相。
- 与客户、销售和成功团队互动，捕捉真实的购买语言以指导营销。
- 指导视频和内容策略，并习惯于出镜。
- 制作销售赋能材料，以不同深度解释产品以适应不同对话。
- 监控竞争对手和AI市场，以指导定位。
- 与效果营销团队合作，通过数据驱动的洞察优化信息。
我们寻找的人选
- 在产品营销或AI、企业软件或法律科技领域有7年以上相关经验。
- 具备出色的编辑判断力和在各种格式中的写作能力。
- 有法律或相关领域的背景，或企业技术营销经验。
- 能够将复杂的技术转化为简单且可信的价值，而不过度简化。
- 有采访创始人、工程师、律师和客户的经验，以获得真实语言。
- 熟悉镜头，具备公司发言人角色；能够灵活在战略和实际工作中切换。
- 熟悉AI工具和现代营销技术；具有跨职能协作的思维。
- 有法律或新闻领域的背景是加分项。
薪酬与福利
薪资范围：每年180,000至225,000美元。不提供签证担保。
地点
美国境内远程办公，需有重要的东部时间重叠，并定期出差。
查看英文原文
ABOUT THE ROLE
You will be the founding Head of Product Marketing, shaping how the company explains its AI and legal technology to customers. You will partner with GTM leadership, product, engineering, and sales to translate complex technology into clear value, while setting direction and coordinating external agencies to execute.
WHAT YOU'LL DO
- Develop positioning and messaging that simplify sophisticated capabilities into differentiated customer value.
- Own the editorial calendar and set the strategic agenda for communications.
- Define product launch narratives from problem statements to audience and proof points.
- Write and edit all voice assets across web, product pages, emails, blogs, social, scripts, decks, and sales materials.
- Collaborate with executives to convert their thinking into compelling content and media appearances.
- Engage with customers, Sales, and Success to capture real buying language to inform marketing.
- Direct video and content strategy and be comfortable presenting on camera.
- Create sales enablement materials that explain products at multiple depths for different conversations.
- Monitor competitors and the AI market to inform positioning.
- Partner with performance marketing to optimize messaging through data-driven insights.
WHAT WE'RE LOOKING FOR
- 7+ years of relevant experience in product marketing or storytelling for AI, enterprise software, or legal tech.
- Strong editorial judgment and exceptional writing ability across formats.
- Background in legal or legal-adjacent domains or enterprise technology marketing.
- Ability to translate complex tech into simple, credible value without oversimplifying.
- Experience interviewing founders, engineers, lawyers, and customers to derive authentic language.
- Comfort on camera and as a company voice; capable of moving between strategy and hands-on work.
- Familiarity with AI tools and modern marketing tech; cross-functional collaboration mindset.
- Background as a former lawyer or journalist in relevant domains is a plus.
COMPENSATION & BENEFITS
Salary range: 180,000 to 225,000 USD annually. Visa sponsorship not available.
LOCATION
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.