社交媒体经理
Social Media Manager
Jan在2017年创立Paperlike时只是一个副业，旨在解决自己对更好iPad和Apple Pencil体验的需求。由于他热爱众筹，于是为Paperlike发起了Kickstarter项目，没想到反响非常热烈。不久后他辞去了工作，将Paperlike作为全职事业。
到2026年，我们已拥有约25人的团队。我们核心的运作方式依然如故：专注于真正重要的事情，尽可能自动化以节省时间和精力。
我们的团队是100%远程办公，遍布全球各地：从纽约到土耳其，从德国到中国。
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2017年，Paperlike的创始人兼CEO Jan Sapper开发并推出了一款iPad屏幕保护膜，迅速受到数字艺术家和笔记用户的欢迎。
从那时起，我们已经取得了长足进步。
如今，我们通过自己的Shopify商店、亚马逊和零售店向全球iPad用户提供专业配件。我们组建了一个全球化的团队（来自世界各地的25位优秀人才）和一个在社区中备受尊敬的品牌。
而这就是你的机会。我们已经在所有社交媒体平台上积累了超过25万的关注者。现在我们正在寻找一位有战略眼光、数据驱动的社交媒体经理，负责并推动Paperlike在社交媒体上的表现，帮助我们打造一个人们真正喜爱的品牌。
关于这个职位
我们正在寻找一名全职的社交媒体经理，负责Paperlike在所有品牌渠道上的表现。这不是一个内容创作岗位，而是一个策略岗位。你将负责品牌在社交媒体上的沟通方式：说什么、何时说、对谁说，以及为什么有效（或无效）。
你将负责发布日历，管理社群互动，推动创作者种子推广，并报告真正重要的指标。你将带来清晰的战略观点，并具备执行该战略所需的组织严谨性。
作为Paperlike的社交媒体经理，你将做些什么？
策略
· 负责并推动Paperlike在所有品牌渠道上的社交媒体策略
· 利用绩效数据来指导内容决策，优化增长并识别机会
· 关注平台趋势和算法变化，并知道何时采取行动
· 向管理层提出有明确理由和可衡量目标的战略建议
内容与发布
· 全权负责社交媒体发布日历的全流程：规划、排期和质量控制
· 在所有社交媒体渠道上撰写符合品牌调性的文案
· 保持一致的视觉风格
查看英文原文
Jan founded Paperlike in 2017 as a side project to solve his own need for a better iPad and Apple Pencil experience. Since he loves crowdfunding, he launched a Kickstarter for the Paperlike and was blown away by the response. He soon left his job and made Paperlike a full-time endeavor.
Now in 2026, we're a team of about 25 people. At our core, we still operate the same way: relentlessly focused on what matters, automating whatever we can to free our time and minds.
Our team is 100% remote, spread all over the world: from New York to Turkey, from Germany to China.
>>APPLY HERE<<
In 2017, Jan Sapper, Paperlike's founder and CEO, developed and launched a screen protector for the iPad that became an instant hit with digital artists and notetakers.
Since then, we've come a long way.
Today, we sell professional accessories for iPad users worldwide through our Shopify store, Amazon, and retail stores. We've built a global team (25 amazing people from all over the world) and a brand that is well-respected in our community.
And that's where you come in. We've built a solid foundation with 250k+ followers across all social media platforms. Now we're looking for a strategic, data-driven Social Media Manager to own and evolve how Paperlike shows up on social, and help us grow a brand that people genuinely love.
About this Role
We're looking for a full-time Social Media Manager to own Paperlike's presence across all brand channels. This isn't a content creation role. It's a strategy role. You'll be responsible for how the brand communicates on social: what we say, when we say it, to whom, and why it's working (or not).
You'll own the publishing calendar, manage community engagement, drive creator seeding outreach, and report on the metrics that actually matter. You'll bring a strong point of view on strategy and the organizational rigor to execute it.
What will you do as Paperlike's Social Media Manager?
Strategy
· Own and drive Paperlike's social media strategy across all brand channels
· Use performance data to inform content decisions, optimize for growth, and identify opportunities
· Stay on top of platform trends and algorithm shifts and know when to act on them
· Bring strategic recommendations to leadership with clear rationale and measurable goals
Content & Publishing
· Own the social publishing calendar end-to-end: planning, scheduling, and quality control
· Write copy across all social channels with a consistent, on-brand voice
· Maintain a strong aesthetic eye for what goes out: every post should look and feel like Paperlike
· Project manage the content production pipeline with two video producers and the creative team to brief, review, and deploy content
Community & Creator Relations
· Manage community engagement across all platforms, including DMs and comments
· Lead creator seeding outreach: identify, contact, and start relationships with relevant creators
Reporting
· Track and report on social reach, engagement, and community growth on a regular cadence
· Translate data into insights: not just numbers, but what they mean and what to do next
>>APPLY HERE<<
This role is for you if:
· You have a track record of owning strategy (not just executing it).
· You lead with data. You know how to read performance metrics and use them to make decisions.
· You're a strong copywriter. You can write a caption that stops a scroll and sounds like a real person.
· You have a genuine eye for aesthetics and understand what "on-brand" actually means in practice.
· You are exceptionally organized. You can juggle a multi-channel publishing calendar, creator outreach, community management, and reporting without dropping balls.
· You have experience with Notion and Sprout Social (not required, but a strong plus.)
· You're comfortable working independently in a remote, async-first environment.
· You're fluent in English, with excellent written communication skills.
>>APPLY HERE<<
Who will you work with (mostly)?
· Kayla. Head of Brand Awareness, who leads social, partnerships, and marketing campaigns. You'll report directly to her.
· Elina. Our Partnerships Manager, who owns all things creator and brand partnerships. You’ll work with her on any campaigns and sourcing UGC.
· Harriett. Our Social Media Support Assistant, who is in our inbox five days of the week and will be supporting you in maintaining Paperlike’s voice when we comment or DM.
· Content Producers. Two video creators who produce art and productivity content for our organic channels. You’ll write the briefs and give feedback on their content before scheduling them to go live.
· The broader Paperlike team, a fully remote group of 25 people spread across the world.
Money, Time & Position Type
· This is a full-time role. You can be based anywhere in the world, but we'd need you available for occasional video calls sometime between 9:00 and 17:00 CET.
· Either freelance (international) or employed (Germany).
· Compensation is competitive and commensurate with experience.
>>APPLY HERE<<