市场分析师及销售开拓专员
Market Analyst & Sales Prospecting Specialist
- 作为市场分析师及销售拓展专员，您将为Upwork管理服务客户提供建议。在此职位中，您将通过识别市场机会、管理Salesforce数据并协助活动报告，来支持数字营销与传播团队。该职位结合市场研究、潜在客户拓展和活动后分析，以增强销售和营销渠道。理想的候选人应具备Salesforce实际操作经验，具有较强的分析思维，并有销售拓展或市场研究的相关经验。
- 每周可工作最多40小时。
- 能够在欧洲时区工作，时间为中央欧洲时间（CET）上午9点至下午5点。
主要职责
· 进行市场研究，识别新的业务机会、趋势和关键潜在客户。
· 使用LinkedIn Sales Navigator和其他研究工具进行潜在客户拓展和评估。
· 管理和维护Salesforce（SFDC）记录，包括数据录入、分组和联系人更新。
· 在活动后支持活动，通过分析潜在客户数据并准备跟进报告。
· 在Salesforce中生成和解读活动报告，提供可操作的见解。
· 与数字营销和传播团队合作，确保研究和推广策略一致。
· 准备市场发现、潜在客户进展和活动表现的定期总结。
任职要求
· 商业、市场营销、经济学或相关领域的学士学位。
· 在销售拓展、潜在客户开发或市场研究岗位上有实际经验。
· 精通Salesforce（SFDC），包括数据录入、分组、潜在客户/联系人管理和报告。
· 熟练使用Excel进行数据整理、报告和基础分析。
· 具备较强的分析能力、组织能力和细致的工作态度。
· 优秀的书面和口头沟通能力。
· 能够在快节奏的环境中独立工作并协作。
优先考虑的技能
· 具有使用LinkedIn Sales Navigator进行研究和拓展的实际经验。
· 了解营销和活动策划流程，包括活动后的跟进。
· 熟悉数字营销指标或营销自动化工具。
· 具有探索新数据源并提高拓展效率的主动性和求知欲。
· 能够在全球团队中工作并适应不断变化的优先事项。
工作时间
· 每周可工作最多40小时
查看英文原文
- As a Market Analyst & Sales Prospecting Specialist, you will provide services to an Upwork Managed Services client. In this role, you will support the Digital Marketing and Communications team by identifying market opportunities, managing Salesforce data, and assisting with campaign reporting. The position combines market research, lead prospecting, and post-event campaign analysis to strengthen the sales and marketing pipeline. The ideal candidate has hands-on experience with Salesforce, a strong analytical mindset, and prior exposure to sales prospecting or market research activities.
- Available to work up to 40 hours per week.
- Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).
Key Responsibilities
· Conduct market research to identify new business opportunities, trends, and key prospects.
· Perform lead prospecting and qualification using LinkedIn Sales Navigator and other research tools.
· Manage and maintain Salesforce (SFDC) records, including data entry, segmentation, and contact updates.
· Support campaign activities after events by analyzing lead data and preparing follow-up reports.
· Generate and interpret campaign reports within Salesforce to provide actionable insights.
· Collaborate with the Digital Marketing and Communications team to align research and outreach strategies.
· Prepare periodic summaries of market findings, lead progress, and campaign performance.
Qualifications
· Bachelor’s degree in Business, Marketing, Economics, or a related field.
· Proven experience in sales prospecting, lead generation, or market research roles.
· Proficient in Salesforce (SFDC) including data entry, segmentation, lead/contact management, and reporting.
· Skilled in Excel for data organization, reporting, and basic analysis.
· Strong analytical, organizational, and attention-to-detail skills.
· Excellent written and verbal communication skills.
· Ability to work both independently and collaboratively in a fast-paced environment.
Preferred Skills
· Hands-on experience with LinkedIn Sales Navigator for research and prospecting.
· Understanding of marketing and event campaign workflows, including post-event follow-up.
· Familiarity with digital marketing metrics or marketing automation tools.
· Curiosity and initiative to explore new data sources and improve prospecting efficiency.
· Comfortable working across global teams and adapting to shifting priorities.
Working Hours
· Available to work up to 40 hours per week.
· Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).