市场专员
Marketing Specialist
我们是一家注重员工、客户、合作伙伴以及工作质量的公司。一家成立于1995年的充满活力的全球性企业，我们汇聚了超过2900名有动力、有奉献精神且充满热情的个人。我们在医学科学的最前沿工作，改变人们的生活，并为需要的人带来新药。
PSI 市场营销团队正在寻找一位具有数字营销、社交媒体和企业文化经验与热情的团队成员。与我们的创意团队、数字专家和策略师合作，该职位将在内容开发、活动部署以及支持销售、CRM、招聘和公司品牌方面发挥关键作用。
主要职责：
· 监控来自公司网站、营销活动、网络研讨会、活动和其他数字渠道的潜在客户线索
· 审核并评估潜在客户查询，确定是否符合 PSI 的目标客户画像
· 评估线索质量，并判断何时将线索转交给业务发展总监
· 与业务发展部门紧密合作，并在市场部和销售部之间保持持续沟通
· 在 HubSpot 中管理并支持线索培育流程
· 执行电子邮件营销活动，支持需求生成、会议、网络研讨会、内容营销和线索培育计划
· 协助制定整体电子邮件策略，包括信息传递、文案撰写、活动设置、测试和日程安排
· 与内部设计资源合作，开发电子邮件素材或根据需要创建基本设计
· 跟踪、分析并报告电子邮件活动表现，提供持续优化的建议
· 在 HubSpot 中维护准确、有序且最新的数据
· 上传和管理来自网络研讨会、会议、第三方供应商和其他外部来源的线索列表，同时确保数据质量和合规性
· 处理退订请求并维护 CRM 数据
· 支持持续的 HubSpot 管理
· 开发活动表现报告和仪表盘，以衡量市场营销效果
· 分析活动表现指标，并利用第三方市场研究来提升受众定位、信息传递和活动表现
· 识别趋势和优化机会，以提高线索获取、参与度和转化率
· 支持跨职能的市场营销计划，并为市场营销流程的持续改进做出贡献
查看英文原文
We are the company that cares – for our staff, for our clients, for our partners and for the quality of the work we do. A dynamic, global company founded in 1995, we bring together more than 2,900 driven, dedicated and passionate individuals. We work on the frontline of medical science, changing lives, and bringing new medicines to those who need them.
The PSI Marketing team is looking for a dynamic team player with experience and passion for all things digital marketing, social media, and company culture. Working with our team of creatives, digital gurus, and strategists, this role will serve an essential part in developing content, deploying campaigns, and supporting our efforts in sales, CRM, recruitment, and company branding.
Key Responsibilities:
· Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels.
· Review and qualify inbound inquiries to determine alignment with PSI's target customer profile.
· Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors.
· Partner closely with Business Development and ongoing communication between Marketing and Sales.
· Manage and support lead nurture workflows within HubSpot
· Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives.
· Assist with overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling
· Collaborate with internal design resources to develop email assets or create basic designs as needed.
· Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization.
· Maintain accurate, organized, and up-to-date data within HubSpot
· Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance.
· Process and manage unsubscribe requests and maintain CRM data.
· Support ongoing HubSpot administration
· Develop campaign performance reports and dashboards to measure marketing effectiveness.
· Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance.
· Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates.
· Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation.
- 2+ years of digital marketing experience
- Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred
- Experienced in B2B Email Programs
- Knowledgeable and experienced in HubSpot
- Excellent communication skills
- Strong writing skills
- Keen understanding of social media trends, tools, and technologies
- Knowledge of graphic design software (i.e. Canva, Photoshop)
All your information will be kept confidential according to EEO guidelines.
For this position, PSI is not hiring individuals who require work visa for employment or continued employment now or anytime in the future.