媒体总监助理，付费社交与程序化
Associate Media Director, Paid Social & Programmatic
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去的十年中，我们一直围绕一个信念构建业务：最好的技术能让优秀的人变得更好。我们的策略师、创意人员、分析师和技术专家团队使用 Omega——我们的 AI 操作系统——更快地发现机会，调查驱动表现的因素，并以更高的速度和精度执行已批准的工作。Omega 背后是 Iris，我们的专有智能层，基于多年的真实绩效数据、战略框架、测试以及从我们客户组合中获得的经验和学习。AI 扩展了我们员工的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和评估工作，识别真正阻碍增长的因素并确定下一步行动。我们的文化由充满好奇心、有抱负、有责任感并致力于为客户和彼此交付有意义结果的人组成。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这个未来。
*****此职位要求英语口语和书面表达达到高级水平。**
*****此职位要求100%远程办公，并且需在美国内部时区工作。**
**日常工作内容：**
- _作为程序化媒体总监助理，您将负责主要多渠道付费媒体客户的绩效、策略和账户增长。您将直接向媒体总监汇报，他们将协助进行战略发展、规划和团队管理，但您应负责所有媒体策略、规划、执行、分析和报告，并能够带领团队和进行客户沟通。作为程序化媒体总监助理，您应具备出色的客户沟通能力，并能够在内部会议、客户会议和新客户提案会议中作为主题专家进行领导。_
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
*****Proficiency in spoken and written English at an advanced level is required for this role.**
***** 100% remote and US time zone working hours are required.**
**A day in the life:**
- _As an Associate Media Director, Programmatic you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Media Director, who will assist with strategic development, planning, and team management, but you should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading a team and client communication._ As the Associate Media Director, Programmatic you should have strong client-facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. You will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.
**Responsibilities:**
_- Successful end-to-end management & strategic oversight of designated paid media accounts._
_- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations._
_- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction._
_- Manage a team of 2-3 Media Supervisors, who themselves may manage 1-2 others, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform._
_- Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success._
_- Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts._
_- Continually work to learn new strategies, test new platforms & expand Healthcare paid media offerings._
_- Own and build out programmatic media vendor relationships, playbook, and strategies across channels like CTV, OLV, display, native, and more via open auction or private marketplace buys._
_- Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts._
_- Generate reports, write insights, & communicate with the client for designated accounts._
_- Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions._
_- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed._
_- Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives)._
_- Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc)._
_- Continuously test, verify, and improve full-funnel structures._
_- Helping to develop effective use of AI tools to streamline workflows and improve performance._
_- Other applicable or related duties as assigned._
**Role Requirements:**
- 6-8+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $300K-$3MM per month.
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
- Extensive experience in campaign management & strategy across Programmatic advertising and Meta Ads, with Google (Search, PMAX, Demand Gen, Youtube, Video, etc.) preferred.
- Additional platform familiarity may be a plus but not required: LinkedIn, TikTok, Reddit, or Bing ads
- Familiarity with multiple programmatic DSPs with managed service and self service preferred, along with related DMPs and data partners.
- Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift.
- Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
- Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
- Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
- Team management, delegation, and development experience.
**Key Performance Indicators (KPIs)**
- Managing a full workload indicated by $30K revenue/employee
- Pace within 98% of the budget goal
- Reach conversion goals within 95%+ of target
- 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed
**Most Important Things (MITs)**
- Lead paid media strategy and client performance for 1-3 key accounts, in addition to supporting Supervisors and their Senior Media Managers on strategy and performance delivery on multiple additional accounts where they serve as the primary leads (delegated ownership).
- Excellence in channel production and account performance, with full ownership and accountability of client performance for their team’s client roster
- Mastery of internal and external reporting analysis, fully understanding and executing internal reporting requirements and the development and presentation of external client reporting
- Excellence in problem solving, client business goal interpretation, and strategic planning
- Strong client and team communication, leading structured team meetings and 1:1 meetings with team members on a weekly basis
- Delegation of ownership, work prioritization, and team development
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._