网络与数字营销经理
Web and Digital Marketing Manager
我们正在寻找一位经验丰富的、高度分析能力的网页与数字营销经理，负责领导我们的网页基础设施并管理所有数字广告工作。这个关键职位将负责公司网站（基于Webflow）的健康状况和性能，并通过战略性优化数字广告活动（如PPC、付费社交、展示广告等）来推动销售线索增长。理想的候选人是一位具备现代网页平台技术理解能力的实干型领导者，并有从数字营销支出中最大化投资回报率（ROI）的实绩。
主要职责：
网页基础设施与性能（Webflow）
Webflow管理：负责并管理整个企业网站的基础设施在Webflow上，确保稳定性、安全性、性能（速度/可用性）和可扩展性。
网站优化：持续监控并改进网站性能，包括核心网页指标、SEO和整体用户体验（UX），以提高转化率。
开发与部署：与设计和内容团队合作，监督新网站功能、落地页和内容更新的开发、测试和部署。
技术SEO：主导技术SEO工作，包括网站结构、结构化数据标记、爬行性和移动端响应性。
数字广告
策略与执行：制定、执行并管理所有付费渠道（如Google Ads、LinkedIn、Facebook、展示网络等）的端到端数字广告策略，并管理我们的代理机构。
预算管理：有效管理和分配数字广告预算，以实现关键绩效指标（KPI），重点优化广告活动以获取营销合格线索（MQL）和销售线索。
广告活动优化：进行严格的A/B测试、受众细分、出价管理以及创意更新周期，持续提升广告活动表现、获客成本（CPA）和对销售线索的贡献。
报告与分析：建立明确的指标，提供定期的数据驱动报告，涵盖广告活动表现、网站流量、转化率以及数字工作对销售线索的影响（线索到机会/成交比率）。
分析与数据整合
担任Google Tag Manager和Google Analytics 4（GA4）的专家。
开发自定义数据层，管理事件触发器，确保准确捕捉所有高价值用户行为。
配置和维护必要的数据连接器和API，以传输网页数据
查看英文原文
We are seeking an experienced and highly analytical Web and Digital Marketing Manager to lead our web infrastructure and manage all digital advertising efforts. This critical role will be responsible for the health and performance of our corporate website (built on Webflow) and driving pipeline growth through the strategic optimization of our digital advertising campaigns (PPC, Paid Social, Display, etc.). The ideal candidate is a hands-on leader with a strong technical grasp of modern web platforms and a proven track record of maximizing ROI from digital marketing spend.
Key Responsibilities:
Web Infrastructure & Performance (Webflow)
Webflow Management: Own and manage the entire corporate website infrastructure on Webflow, ensuring stability, security, performance (speed/uptime), and scalability.
Site Optimization: Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience (UX) to increase conversion rates.
Development & Deployment: Oversee the development, testing, and deployment of new website features, landing pages, and content updates in partnership with design and content teams.
Technical SEO: Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness.
Digital Advertising
Strategy & Execution: Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels (e.g., Google Ads, LinkedIn, Facebook, display networks) and manage our agency.
Budget Management: Manage and allocate the digital advertising budget effectively to achieve key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-qualified leads (MQLs) and sales pipeline.
Campaign Optimization: Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution.
Reporting & Analysis: Establish clear metrics and provide regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the impact of digital efforts on the sales pipeline (lead-to-opportunity/win rates).
Analytics & Data Integration
Serve as the subject matter expert for Google Tag Manager and Google Analytics 4 (GA4).
Develop custom data layers, manage event triggers, and guarantee accurate capture of all high-value user actions.
Configure and maintain necessary data connectors and APIs to route web data seamlessly into downstream platforms, including the Incorta platform and BigQuery.
Provide regular, insightful reports on website performance and digital analytics to key stakeholders and the executive team.
Web Operations (MarTech)
Manage web tracking and workflow logic to ensure a high-quality, clean flow of lead data from web forms directly into the CRM.
Partner closely with the Marketing Operations and Analytics teams to enhance data quality and expand overall technology capabilities.
Qualifications
Experience: 7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent.
Webflow Expertise: Deep, hands-on expertise with Webflow is required, including CMS utilization, custom code integration, and performance optimization.
Digital Advertising Mastery: Proven expertise in managing significant budgets and driving performance across major paid advertising platforms (Google Ads, LinkedIn Ads, etc.).
Pipeline Focus: A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact. Experience with CRM platforms (e.g., Salesforce) and marketing automation (e.g., HubSpot, Marketo) integration is essential.
Analytical Skills: Highly proficient in web analytics tools (Google Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be able to translate data into actionable insights and strategic recommendations.
Technical Fluency: Understanding of HTML, CSS, and JavaScript as they relate to front-end development, tracking implementation, and performance debugging.
Communication: Excellent written and verbal communication skills with the ability to articulate complex technical and performance data to non-technical stakeholders.
The anticipated salary range for this role is between $112,000 - $145,000, starting pay will vary based on a range of factors which can include but is not limited to the candidate's experience, skills, and scope.
This role is eligible to participate in a discretionary bonus program and potential for equity incentive program as well as benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, time off, and sick leave.
We believe the best teams are built from a wide range of backgrounds, perspectives, and experiences — and we hire accordingly. Incorta is an equal opportunity employer and welcomes candidates regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, or any other characteristic. Our differences shape the work we do and the future we're building.
Candidates must be authorized to work in the U.S., and employment is contingent on eligibility to work for a U.S. employer.
Incorta reserves the right to engage or with unsolicited resumes from outside recruiting agencies or independent recruiters without obligation to pay any associated fees.
Originally posted on Himalayas