高级数字获取执行官
Senior Digital Acquisition Executive
Evri Group 是英国领先的包裹递送企业，将四个不同的品牌——Evri、Evri Premium、DHL 网络、UK Mail 和爱尔兰电商专家 Coll-8 联合在一起，每年在英国及全球 200 多个目的地交付超过 10 亿件包裹和信件。拥有 12,000 名员工、30,000 名快递员和司机、8,000 辆车辆以及全国范围内的枢纽、分拨中心和履约中心，我们结合超过 50 年的专业经验，具备规模和灵活性，能够支持从普通发件人到中小型企业及大型零售商的各类客户。依靠我们友好、有抱负且多元化的员工，我们致力于提供卓越的服务，并在 Evri Group 内部提供令人兴奋的职业发展机会。
我们正在寻找一名高级数字获取主管加入我们不断壮大的数字获取团队。这是一次为具有商业思维的数字获取专家提供的激动人心的机会，要求其能够在快节奏的环境中茁壮成长，并热衷于通过数据驱动的付费媒体活动推动业绩增长。
在内部团队模式中，你将支持 Evri Group 内多个业务单元，通过 PPC、付费社交、程序化展示和联盟渠道的整合活动，助力客户获取、线索生成和增长。在支持多个品牌和项目的过程中，你将接触到多样化的活动、预算和受众群体，为提升技能和职业发展提供丰富机会。
你将做什么：你将与高级数字获取主管紧密合作，制定、启动、优化并报告那些在业务中带来可衡量商业成果的活动。
主要职责：
- 支持打造行业领先的 PPC、付费社交、程序化展示和联盟活动
- 在多个渠道和平台上主导活动的设置、实施和优化
- 构建、测试并优化受众定位、出价策略、创意方法和落地页表现
- 利用客户洞察、归因数据和绩效分析，识别增长和优化机会
- 监控活动表现是否符合 KPI，提出改进建议以提高效率和投资回报率
- 支持在多个账户和业务单元之间管理并控制付费媒体预算
- 与市场、用户体验、设计和分析团队协作，实现整合活动和客户旅程
- 定期制作报告
查看英文原文
Evri Group is the UK’s premier parcel delivery business, uniting four distinct brands—Evri, Evri Premium, a network of DHL, UK Mail and Irish e-commerce specialist Coll-8—to deliver more than 1 billion parcels and letters annually across the UK and to over 200 global destinations. With 12,000 colleagues, 30,000 couriers and drivers, 8,000 vehicles, and a nationwide network of hubs, depots and fulfilment centres, we combine over 50 years of expertise with the scale and flexibility to support everyone from casual senders to SMEs and major retailers. Driven by our friendly, ambitious and diverse people, we are passionate about delivering exceptional service and offer exciting opportunities across the Evri Group.
We are looking for a Senior Digital Acquisition Executive to join our growing Digital Acquisition Team This is an exciting opportunity for a commercially minded digital acquisition specialist who thrives in a fast-paced environment and is passionate about driving performance through data-led paid media activity.
Working within our in-house team model, you'll support a wide range of business units across the Evri Group, helping to deliver customer acquisition, lead generation and growth through integrated campaigns across PPC, Paid Social, Display and Affiliate channels. With multiple brands and projects to support, you'll gain exposure to a broad mix of campaigns, budgets and audiences, offering plenty of opportunity to develop your skills and grow your career.
What you'll do You'll work closely with the Senior Digital Acquisition Executive to plan, launch, optimise and report on campaigns that deliver measurable commercial outcomes across the business.
Key responsibilities:
- Support the delivery of best-in-class PPC, Paid Social, Programmatic Display and Affiliate campaigns
- Lead campaign setup, implementation and optimisation across multiple channels and platforms
- Build, test and refine audience targeting, bidding strategies, creative approaches and landing page performance
- Use customer insights, attribution data and performance analysis to identify opportunities for growth and optimisation
- Monitor campaign performance against KPIs, making recommendations to improve efficiency and return on investment
- Support the management and pacing of paid media budgets across multiple accounts and business units
- Collaborate with Marketing, UX, Design and Analytics teams to deliver integrated campaigns and customer journeys
- Produce regular performance reporting and present insights and recommendations to stakeholders
- Work closely with affiliate partners, agencies and media platforms to maximise channel performance
- Support the development of reporting, measurement and attribution frameworks
- Contribute to team planning, strategy discussions and knowledge sharing across the wider business
- Keep up to date with industry trends, platform developments and emerging opportunities within paid media.
What we're looking for
- 2-3 years' experience in a Digital Acquisition, Performance Marketing or Paid Media role
- Hands-on experience across Paid Search, Paid Social and Display channels
- Experience delivering customer acquisition, lead generation or eCommerce performance campaigns
- Strong analytical skills with the ability to interpret data and turn insight into action
- Experience managing budgets and optimising campaign performance against commercial targets
- Excellent communication and stakeholder management skills
- Strong attention to detail and the ability to manage multiple priorities simultaneously
- Advanced Excel and reporting skills
- A collaborative, proactive and curious mindset with a desire to continuously learn and improve
- Experience within a retail, consumer or lead generation environment would be advantageous
- Knowledge of SA360, DV360, Campaign Manager or wider Google Marketing Platform tools would be beneficial
- Affiliate marketing experience is advantageous but not essential.
Everyone Belongs at Evri GroupWe're committed to creating an inclusive workplace where everyone feels valued, respected and able to succeed.As a Disability Confident Committed Employer, a Silver-accredited Inclusive Employer, and through our partnership with Scope, we're working to make our workplace and recruitment process more accessible for everyone.We encourage candidates to request adjustments at any stage of the recruitment process and there are touchpoints through the application process to do so. Every application is reviewed by a member of our Talent Acquisition team meaning that we don't use AI to screen candidates.At Evri Group, we're building an environment where everyone can be themselves and thrive.
Originally posted on Himalayas