市场经理
Marketing Manager
市场营销经理
远程,南非。全职,长期,英国工作时间。月薪30,000兰特。
申请前请阅读以下内容
这是一个人数只有四人的公司的高级职位。没有人会培训你,也没有人有时间检查你的工作。如果你需要一个经理来帮你分解任务,这份工作不适合你。如果你曾负责过一家小型企业的整个营销渠道,并且做得很好,请继续阅读。
公司
我们的客户是一家位于伦敦的AI培训和转型咨询公司,成立一年半,由创始人领导,正在快速成长。他们教管理层AI能为他们的业务带来什么,然后与他们一起构建:数据准备、流程分析、AI素养培训、定制AI代理。两位创始人,小规模的薪酬结构,以及一位兼职首席营销官负责制定方向。
职位
你将负责一家小型、快速增长企业的整体营销工作。兼职首席营销官负责策略、日历和优先级。除此之外的所有工作都由你负责:你接收需求并独立完成,无需被催促,也不需要被指导。
你将全面参与所有方面,包括社交媒体、内容、邮件、活动、分析和付费广告。但我们并不寻找在所有方面都平庸的人。我们希望你在一两个领域真正出色,并在其他方面具备基本能力。
你实际要做的事情
- 从兼职首席营销官处接收需求并独立完成,第一次就做到标准,无需他人修改
- 在ActiveCampaign中创建并发送邮件活动和自动化序列,包括根据参会与未参会人员进行的活动后续流程
- 负责LinkedIn、Facebook和Instagram的内容和发布日历
- 撰写。短文案、活动邮件、社交媒体、节目笔记。你不会有一个文案撰写者坐在旁边
- 运营SEO计划:企业应掌握的主题及能赢得市场的相关内容
- 运营并优化付费广告,确保其有效果,并诚实地报告成本和回报
- 负责现场活动和在线研讨会的沟通,从宣布到活动后的跟进
- 确保跟踪数据真实,并每月生成一份报告,向创始人说明发生了什么及原因
- 正确使用AI进行日常生产,而非作为噱头
你需要具备
- 你曾在一家小型企业、初创公司或直接为创始人负责整体营销。不是大型企业营销部门的一小部分。如果你最好的作品是在大公司的一个渠道中完成的,这份工作可能不适合你
查看英文原文
Marketing Manager
Remote, South Africa. Full-time, permanent, UK hours. R30,000 per month.
Read this before you apply
This is a senior seat at a company of four people. Nobody will train you and nobody has time to check your work. If you need a manager to break tasks down for you, this is not the job. If you have run the whole marketing channel for a small business and you are good at it, keep reading.
The company
Our client is a London-based AI training and transformation consultancy, a year and a half old, founder-led, growing. They teach leadership teams what AI can actually do for their business, then build it with them: data readiness, workflow analysis, AI literacy training, custom AI agents. Two founders, a small payroll, and a fractional CMO who sets direction.
The job
You run marketing end to end for a small, fast-growing business. The fractional CMO owns the strategy, the calendar and the priorities. Everything downstream of that is yours: you take the brief and you deliver it, properly, without being chased and without being taught.
You will be across all of it, social, content, email, events, analytics, paid. But we are not looking for someone who is average at everything. We want you to be genuinely strong in one or two areas and competent across the rest.
What you will actually do
- Take a brief from the fractional CMO and execute it end to end, first time, to a standard nobody has to correct
- Build and ship email campaigns and automated sequences in ActiveCampaign, including event follow-up flows segmented by who attended and who did not
- Own the content and publishing calendar across LinkedIn, Facebook and Instagram
- Write. Short-form copy, campaign emails, social, show notes. You will not have a copywriter sitting next to you
- Run the SEO programme: what topics the business should own, and the content that wins them
- Run and optimise paid campaigns where they earn their place, and report honestly on what they cost and what they returned
- Own comms for live events and online workshops, announcement through to post-event follow-up
- Keep the tracking honest and produce a monthly report that tells the founders what moved and why
- Use AI properly in daily production, not as a novelty
What you need
- You have owned marketing end to end at a small business, a startup, or directly for founders. Not a slice of a large corporate marketing department. If your best work was one channel inside a big company, this will not suit you and we would rather say so now
- Real depth in one or two areas. SEO and content, or Meta and paid social, or email and lifecycle, or analytics and attribution. Be excellent at something
- Numbers you can defend. Not "improved engagement". What was it before, what was it after, what did the business get, and how do you know. You will be asked to walk through a campaign in detail, including what it cost per lead and why that figure is credible
- Technical by instinct. You pick up new tools quickly, you have built things yourself, and you use AI because you understand what it can do, not because it is fashionable
- You deliver alone. Remote, lightly managed, off a written brief, on time
- Experienced enough to have been there and done it. This is not a first or second marketing job
Nice to have
- ActiveCampaign specifically, though any serious automation platform transfers
- Event marketing
- Podcast or video production
- Experience marketing a B2B service to business leaders
Two things we will ask you directly
What else are you contracted to do? This is a full-time role and it has to be your only one. We ask everybody, and we ask it first.
Walk me through a campaign you ran, with the numbers. Three of them, with the starting point as well as the finish. If you cannot do that from memory, do not apply yet.
What you get
Full ownership of marketing delivery at a company selling the thing every business is currently trying to work out, with a fractional CMO who knows what he wants and tells you clearly. Full-time, permanent, UK hours, paid in rands into a South African account. Employed through Remote Recruitment, working as part of the client's team.
Equipment
Reliable laptop, stable fibre, quiet professional home working setup.
Process
A recorded screening interview with us, then a task and a final conversation with the founder and the fractional CMO. You will hear back within 24 hours of every stage.
Originally posted on Himalayas