首席绩效与增长官（CPO/增长）
Chief Performance & Growth Officer (CPO/Growth)
我们客户，元认知编程研究所（IMCP），正在寻找一位经验丰富的专业人士加入他们的团队，担任首席绩效与增长官。这是一份全职远程职位（优先美国时区，或可灵活安排）。高管职位。
公司背景与使命
元认知编程研究所（IMCP）提供元认知编程的培训和认证，这是一种以改变内在思维-情感模式为核心的教练和领导力方法，以实现可持续的改变。
IMCP的愿景是将这种方法在全球范围内推广，帮助专业人士、教练和领导者通过基于心理学、神经科学和哲学的本体论方法实现转变。
随着IMCP扩大其数字影响力（在线课程、认证、小组辅导、订阅等），它需要一位顶级增长高管来领导绩效、漏斗优化、增长黑客和收入加速。
职位目的
该职位旨在将IMCP的使命转化为可衡量的收入和增长影响。首席绩效与增长官负责构建、测量和扩展增长系统（漏斗、分析、实验），可靠地将潜在学习者/辅导客户转化为付费客户，并推动留存率和升级销售。
他们将在营销、产品和运营的各个方面嵌入数据驱动的绩效文化，同时与IMCP的哲学和转型导向的DNA保持一致。
主要职责/任务
- 增长战略与规划 - 制定并负责与公司战略目标一致的增长路线图（客户获取、留存、升级销售）。
- - 识别高杠杆增长渠道（付费、自然、合作伙伴、联盟）并进行扩展测试。
- - 构建并实施公司范围内的绩效框架和OKR。
- 领导年度规划和月度绩效评审。
- 在一个统一的增长体系下协调创意、技术和财务团队。
- 平衡使命影响与财务卓越。
- 开发并验证新的变现方式，以扩大影响力（认证、B2B授权、低价产品）。
- 管理与顶级出版商、全球分销合作伙伴、平台和联盟网络的战略关系。
- 漏斗设计与优化 - 设计多阶段漏斗（吸引物培育、转化、留存/升级销售）。
- - 进行严格的A/B测试、群体分析、转化优化。
- - 优化CAC（客户获取成本）
查看英文原文
Our client, Institute of Metacognitive Programming (IMCP), is looking for an experienced professional to join their team as the Chief Performance & Growth Officer. This is a full-time remote position (U.S. timezone preferred, or flexible). Executive role.
Company Context & Mission
Institute of Metacognitive Programming (IMCP) delivers training and certification in Metacognitive Programming, a coaching and leadership methodology focused on shifting internal thought-emotional patterns to enable sustainable change.
IMCPs vision is to scale its methodology globally, helping professionals, coaches, and leaders achieve transformation through ontological approaches grounded in psychology, neuroscience, and philosophy.
As IMCP grows its digital footprint (online courses, certifications, group coaching, subscriptions, etc.), it needs a top-tier growth executive to lead performance, funnel optimization, growth hacking, and revenue acceleration.
Role Purpose
This role exists to translate IMCPs mission into measurable revenue and impact growth. The Chief Performance & Growth Officer is responsible for building, measuring, and scaling growth systems (funnels, analytics, experimentation) that reliably convert prospective learners/coaching clients into paying customers and drive retention and upsells.
They will embed a culture of data-driven performance into every part of marketing, product, and operations, while aligning with IMCPs philosophical and transformation-oriented DNA.
Key Responsibilities/Mandate
- Growth Strategy & Planning - Define and own the growth roadmap (customer acquisition, retention, upsell) aligned with the companys strategic goals.
- - Identify high-leverage growth channels (paid, organic, partnerships, affiliates) and scale testing.
- - Build and implement company-wide performance frameworks and OKRs.
- Lead annual planning and monthly performance reviews.
- Align creative, tech, and financial teams under one coherent growth system.
- Balance mission impact with financial excellence.
- Develop and validate new monetization vehicles that expand impact (certifications, B2B licensing, low-ticket products).
- Manage strategic relationships with top publishers, global distribution partners, platforms, and affiliate networks.
- Funnel Design & Optimization - Architect multi-stage funnels (lead magnet nurture conversion retention/upsell).
- - Conduct rigorous A/B testing, cohort analysis, conversion optimization.
- - Optimize CAC (Customer Acquisition Cost), LTV (Lifetime Value), churn, payback period, etc.
- Performance Management & Analytics- Build and maintain dashboards, KPIs, and reporting across all growth channels.
- - Monitor real-time metrics, identify bottlenecks, drive corrective action.
- - Own the P&L across all revenue streams (books, programs, events, media).
- Forecast revenue, set monthly/quarterly targets, report to leadership.
- Oversee digital infrastructure including LMS, CRM, membership ecosystems, and community apps.
- Drive continuous optimization of acquisition funnels, engagement loops, and retention cohorts.
- Implement human-centered design principles across digital touchpoints.
- Evaluate and integrate emerging technologies (AI, Web3) in alignment with mission and simplicity
- Growth Hacking & Experimentation- Run rapid experiments and pilot programs to test new marketing, pricing, product, or distribution ideas.
- - Work cross-functionally with product, content, operations to execute growth experiments.
- Team Leadership & Capability Building- Recruit, mentor, and lead a team (data analysts, funnel managers, growth marketers).
- - Instill a culture of accountability, experimentation, and continuous improvement.
- - Build a data-driven yet heart-centered culture of transformation and excellence.
- - Codify and champion a values-based, heart-centered company culture rooted in transformation and excellence.
- Develop talent pipelines, mentorship pathways, and succession planning for key executive and creative roles.
- Hold people accountable for results, not hours.
- Alignment with Personal Development Philosophy - In all growth efforts, ensure that messaging, funnels, programs reflect IMCPs values (authenticity, transformation, service).
- - Collaborate with the content/coaching teams to ensure growth strategies enhance (not conflict with) the integrity of transformational delivery.
Brand & Content Execution
- Collaborate directly with the founder and the board on messaging architecture and long-term content roadmap.
- Ensure cohesive brand voice across all media (books, video, podcast, social, live).
- Set and uphold creative quality standards across all published content.
- Balance intimacy at scaleretaining the emotional impact of personal transformation while reaching millions.
- Success Metrics/Key Outcomes (First 1224 months).
As a CPO you are RESPONSIBLE for the companys financial result short-term and long-term. Inability to deliver the result on a constant basis will lead to dismissal. The probation period to learn and prepare for the role is 120 days. After 120 days we expect the company to hit mutually agreed targets with a high precision.
- X% month-over-month or quarter-over-quarter revenue growth (to be set collaboratively).
- Reduction in CAC by Y% while preserving or improving LTV.
- Scaled funnel conversion rates: e.g. lead MQL paid client benchmarks.
- Improved retention or upsell metrics by Z%.
- Established robust growth infrastructure: dashboards, experimentation framework, regular review cadences.
- A fully functional growth team under your leadership delivering measurable results.
Ideal Profile & Qualities
Technical/Analytical Strengths
- Deep facility with numbers, metrics, analytics, and modeling.
- Experience in math, engineering, finance, or law (or equivalent quantitative rigor).
- Proven track record in funnel management, growth marketing, or growth hacking roles.
- Strong fluency with tools: analytics platforms (e.g. Google Analytics, Mixpanel, Amplitude), A/B testing frameworks, CRM/marketing stacks, BI dashboards.
Growth Mindset & Experimenter
- Comfort with ambiguity, speed, and iteration.
- You see every failure as learning - you iterate, pivot, optimize.
- You proactively identify new growth levers; you dont wait for direction.
Alignment with Personal Development/Transformative Work
- Belief in growth, intervention, and transformational processes.
- You understand or are willing to deeply engage with the philosophy and psychological basis of IMCPs work.
- You can balance hard metrics and conversion optimization with honoring the integrity of the clients transformational journey.
Leadership & Communication
- Ability to influence across functions: marketing, content, operations, coaching teams.
- Excellent communicator, able to translate metrics into narratives and actionable insights.
- Strong execution bias: you are hands-on yet strategic.
Experience & Qualifications (Baseline, but flexibility for exceptional candidates)
Qualifications
- 10+ years executive leadership in publishing, education, coaching, service, e-commerce or digital info businesses.
- Proven experience scaling companies from mid 7 figures to $25M+ in annual revenue.
- Advanced financial fluency; comfort owning complex P&Ls, ROAS, CAC:LTV models, etc.
- Deep experience with digital growth systems: AI, funnels, course platforms, lifecycle automation.
- Industry literacy in consciousness, wellness, leadership, or transformational learning (strong plus).
Essential Traits
- Visionary systems thinker with ability to execute at pace.
- Competitive, type A personality who is a clear and persuasive communicator
- High EQ + high IQ leadership style.
- Experience interfacing with visionary founders, speakers, or authors.
- Thrives in ambiguity, iteration, and mission-driven intensity.
- High integrity, high energy, hard working, obsessively curious and intelligent performer will succeed in this role
Organizational Relationships
- Core Peers / Collaborators: Founder, CFO, CMO.
- External Interfaces: Marketing partnerships, affiliate networks, performance media vendors.
Work Model & Logistics
- Fully remote role; overlap hours with U.S and Europe time zones.
- Regular cadence of reviews, meetings (weekly with CEO, monthly with leadership).
- Occasional travel as needed.
Compensation & Incentives (Indicative/to finalize)
· Competitive base + performance bonus tied to revenue/growth KPIs.
Originally posted on Himalayas