市场高级经理
Marketing Senior Manager
关于Nu
Nu是拉丁美洲领先的数字银行，为巴西、墨西哥和哥伦比亚的1.4亿客户提供服务。公司通过利用数据和专有技术，开发创新产品和服务，引领行业变革。
以对抗复杂性、赋能人们为使命，Nu为客户提供完整的金融旅程，通过负责任的贷款和透明度促进金融可及性和进步。公司由一个高效且可扩展的商业模式驱动，结合低成本服务与不断增长的回报。
Nu的影响力已获得多项奖项的认可，包括《时代》100家最具影响力公司、《快公司》最具创新力公司以及《福布斯》全球最佳银行。
访问我们的机构页面 https://www.nu.com/2026-en
关于该职位
大众市场是Nu最大的客户群体——数千万人首次信任Nu作为他们的金融关系。这个职位负责该关系的成长：客户如何发现我们的产品，理解其用途，采用它们，并随着时间推移在产品组合中扩展。
它还承担着Nu两项最雄心勃勃的战略赌注：Under 18，我们正在为下一代建立金融关系；NuCel，我们正在将Nu体验扩展到一个没人预期金融机构会进入的类别。
你将全程负责产品营销和生命周期计划——从价值主张定义和上市策略，到跨销售和整个产品组合的性能，再到基于深入数据洞察和人工智能的超个性化客户旅程。你还将负责我们的直接沟通策略，包括应用内和应用外的互动：大多数客户每天与Nu的互动方式。
你将对在每个接触点上使品牌定位变得具体负责，将相关性转化为你所领导的客户群体的组合和收入增长。你将向高级市场营销总监汇报，并领导一个由9人组成的团队，包括经理。
你将负责：
- 价值主张和上市策略：为大众市场产品组合以及我们的战略赌注——Under 18和NuCel——定义、倡导并持续更新价值主张，使其随着产品、市场和客户需求的变化保持敏锐。为产品组合中的发布和产品演进制定并执行上市策略，协调多部门合作。
查看英文原文
ABOUT NU
Nu is the leading digital bank in Latin America, serving 140 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Visit our Institutional Page https://www.nu.com/2026-en
ABOUT THE ROLE
Mass Market is the largest customer segment at Nu — tens of millions of people for whom Nu is the first financial relationship they have ever trusted. This role owns how that relationship grows: how customers discover our products, understand what they are for, adopt them, and expand across the portfolio over time.
It also carries two of Nu’s boldest strategic bets: Under 18, where we are building a financial relationship with the next generation, and NuCel, where we are extending the Nu experience into a category nobody expected a financial institution to enter.
You will own the product marketing and lifecycle agenda end to end — from value proposition definition and go-to-market, through cross-sell and product performance of the complete portfolio, to hyper-personalized customer journeys built on in-depth data insight and AI. You will also own our direct communications strategy, in-app and off-app: the interactions that the majority of our customers have with Nu every day.
You will be accountable for making our brand positioning tangible at every touchpoint, turning relevance into portfolio and revenue growth for the segments you lead. You will report to a Senior Marketing Director and lead a team of 9, including managers.
YOU’LL BE RESPONSIBLE FOR:
- Value proposition and go-to-market: Defining, championing and continuously refreshing the value proposition for the Mass Market portfolio and for our strategic bets — Under 18 and NuCel — so they stay sharp as the product, the market and the customer evolve. Building and executing go-to-market strategies for launches and product evolutions across the portfolio, orchestrating brand, product, channels, and local and global teams behind coherent narratives.
- Owning the cross-sell and product performance agenda for the complete portfolio: setting the strategy, agreeing on marketing goals, diagnosing gaps, and making the trade-offs on where to invest customers’ attention and channel capacity. Holding shared accountability for the cross sell and product-related OKRs of each segment.
- Lifecycle, personalization and AI: Designing hyper-personalized customer journeys using in-depth data insight and AI. Owning the direct communications strategy in-app and off-app, making sure every interaction earns our customers’ attention. Leading the application of AI across the team’s operation — from journey design and content production through to measurement — with rigorous KPIs, and scaling what works beyond your own scope.
- Strategic partnerships: Partnering with local and global product and platform teams to shape roadmaps around customer needs and to secure the capabilities your deliverables depend on. Influencing the segment and global products strategies and leading the 12-month strategy for your area, cascading it into tactical plans your team and partners can act on.
- Leading a team of 9 people, including managers. Ensuring operational excellence and proper risk management across everything the area ships.
WE'RE LOOKING FOR SOMEONE WHO HAS
Required
- Built and led marketing agendas as a seasoned generalist — someone who has moved across branding, campaigns, innovation, and product management rather than specializing in a single lane.
- Led brands with robust media investment and a diversified channel mix.
- Been directly accountable for brand and business performance, with clear P&L impact.
- Taken new products or features to market, from defining what they are for through to how they perform in the hands of customers.
- Led people managers, in a scope that required prioritizing across teams, not tasks
- Influence and stakeholder management at the most senior levels, creating alignment across a large part of the organization.
- Moves fluidly between strategy and execution, keeping a very high quality bar.
- Mobilization: getting teams that do not report to you moving toward a shared goal.
- Branding, product and business acumen in equal measure — comfortable arguing brand equity and unit economics in the same conversation.
- Analytical ability: turns complex customer and market data into actionable solutions.
- Communicates across levels, functions and geographies.
- Fluent English
Nice to Have
- Previous experience with CRM and working knowledge of the marketing tech stack.
- Experience on applying AI within their current scope / team.
Location
São Paulo, Brazil
Work model
Hybrid
Office requirement
2-3 days per week at the office.
OUR BENEFITS
- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.