高级CRM专员, 1:1粉丝参与
Senior CRM Specialist, 1:1 Fan Engagement
我们正在寻找一位对CRM有深厚背景的充满热情、富有创新精神的人才加入我们的市场卓越中心。粉丝参与市场卓越中心通过付费和外向营销渠道优化整体市场营销策略、规划、评估和渠道激活工作，以支持组织的战略重点和业务目标。我们利用企业交易数据和粉丝档案数据、研究与洞察以及实时粉丝行为，结合营销渠道来识别市场趋势，拓展受众机会，并优化媒体组合、平台和渠道，以更有效地推动组织优先事项的业务成果。这些工作涵盖粉丝获取与参与，并深入探讨超越受众、平台、媒体渠道和地域的关键举措以实现成果。我们是一个充满激情的团队，努力打造正确的策略，以在全球范围内吸引粉丝。
该职位将参与完整的CRM营销生命周期——从市场营销策略和活动规划，到旅程和活动执行、绩效评估及持续优化。高级CRM专家将与市场部门协作，并与关键合作伙伴如数据与分析、MarTech、产品营销、数字媒体以及外部代理和供应商紧密合作。
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We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The Senior CRM Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
Originally posted on Himalayas