领英广告专员
LinkedIn Ads Specialist
我们致力于在全球展示卓越的菲律宾人才。除了教育背景和专业经验,我们更重视热情、奉献精神、忠诚度以及对个人成长的积极态度。我们的基础建立在一组核心价值观——R.I.G.H.T.,代表可靠性、诚信、目标导向的心态、幸福感和团队合作。这些价值观定义了我们的身份,并指导我们实现成功的路径。
如果你热衷于提升自己的职业发展,建立真诚的联系,并成为一支致力于你成功团队的一员,欢迎加入我们!
职位概述
LinkedIn广告专家负责独立管理以B2B目标为导向的LinkedIn广告活动,如潜在客户获取、品牌知名度和需求生成。该职位需要扎实的平台经验,并能在最少监督的情况下持续取得成果。
主要职责
- 活动管理:从头到尾规划、设置和管理LinkedIn广告活动;制定与客户目标和预算一致的受众定位策略。
- 受众与定位策略:利用LinkedIn的B2B定位选项构建和管理受众群体;支持基于账户的定位方法,以接触正确的决策者。
- 预算与性能优化:管理广告预算和竞价策略;监控支出节奏和关键指标;识别并采取行动以提高潜在客户获取效率。
- 测试与创意优化:对广告格式、文案和受众进行结构化测试;利用结果优化广告活动并随时间推移提高整体表现。
- 分析与报告:跟踪和分析广告活动表现;为客户提供和内部利益相关者制作包含清晰洞察和可操作建议的定期报告。
- 跨平台协作:与其他付费媒体和营销团队成员合作,确保跨渠道信息一致且活动协调。
任职要求
- 教育:市场营销、数字营销或相关领域的文凭或学位。拥有LinkedIn广告认证者优先。
- 经验:约2至3年实际管理LinkedIn广告或付费社交媒体活动的经验,最好是在代理机构或B2B营销环境中。
- 技术技能:熟悉使用LinkedIn Campaign Manager;了解网络分析和报告工具;有将广告活动与CRM平台集成的经验者优先。
查看英文原文
We at Acxelsus are on a mission to showcase exceptional Filipino talent globally. Beyond educational credentials and professional experience, we highly prioritize passion, dedication, loyalty, and a proactive attitude towards personal growth. Our foundation is built upon a set of core values - R.I.G.H.T. - representing Reliability, Integrity, Goal-Oriented mindset, Happiness, and Teamwork. These values define our identity and guide our approach to achieving success.
If you are passionate about advancing your career, forging genuine connections, and becoming part of a team committed to your success, join us!
Job Overview
The LinkedIn Ads Specialist is responsible for independently managing LinkedIn Ads campaigns with a focus on B2B objectives such as lead generation, brand awareness, and demand generation. This role requires solid platform experience and the ability to deliver consistent results with minimal supervision.
Key Responsibilities
- Campaign Management: Plan, set up, and manage LinkedIn Ads campaigns end-to-end; define audience targeting strategies aligned to client objectives and budget.
- Audience & Targeting Strategy: Build and manage audience segments using LinkedIn's B2B targeting options; support account-based targeting approaches to reach the right decision-makers.
- Budget & Performance Optimisation: Manage campaign budgets and bidding approaches; monitor spend pacing and key metrics; identify and act on opportunities to improve lead generation efficiency.
- Testing & Creative Optimisation: Run structured tests on ad formats, copy, and audiences; use results to refine campaigns and improve overall performance over time.
- Analytics & Reporting: Track and analyse campaign performance; produce regular reports with clear insights and actionable recommendations for clients and internal stakeholders.
- Cross-Platform Coordination: Work alongside other paid media and marketing team members to ensure consistent messaging and aligned activity across channels.
Qualifications
- Education: Diploma or Degree in Marketing, Digital Marketing, or a related field. LinkedIn advertising certification is preferred.
- Experience: Around 2–3 years of hands-on experience managing LinkedIn Ads or paid social campaigns, preferably in an agency or B2B marketing environment.
- Technical Skills: Comfortable working with LinkedIn Campaign Manager; familiar with web analytics and reporting tools; experience integrating campaigns with CRM platforms is an advantage.
- Soft Skills: Analytical and data-driven; strong attention to detail; clear written communicator for client reporting; self-managed and able to handle multiple accounts at once.
- Language: Proficient in English (written and spoken). Additional language proficiency is an advantage for B2B client-facing work.
What We Offer
Here at Acxelsus, our people come first. We offer total compensation to ensure our team experiences overall wellness and has the financial resources and support they need.
- Market-competitive salary and allowances
- Health & group life insurance
- Fixed weekends off; Dayshift schedule
- Paid time off and birthday leave
- Learning & development
- Employee recognition
- Work-life balance
- Diverse and positive work environment
Ready to experience the #AcxelsusAdvantage? Join our talent pool today!
Originally posted on Himalayas