区域营销经理 – 北美
Regional Marketing Manager – North America
在QIMA，我们帮助30,000多家消费产品、食品和生命科学领域的品牌和制造商提供可信赖的产品。我们的检测、检验和认证解决方案结合了实地专业知识与前沿技术，使企业获得可见性、速度和信心，以负责任的方式进行创新。
QIMA拥有6,000多名员工，服务覆盖100多个国家，正在快速增长，并正在重塑其商业引擎以支持未来十年的规模扩张。市场营销是这次转型的核心，目标是提升我们的品牌，强化QIMA在美国市场的定位，并打造将服务专长与商业增长相连接的营销计划。
QIMA正在寻找一名区域市场营销经理——北美地区，负责推动我们消费品部门的市场营销表现。该职位需要将市场优先事项、技术能力和商业目标转化为聚焦的市场营销计划，以增强QIMA的知名度，产生合格的需求，并支持收入增长。
这是一个以执行为导向的市场营销人员角色，要求具备对技术型B2B服务的深入了解。在检测、检验与认证（TIC）行业的工作经验将尤为有价值。我们希望找到一位能够制定清晰的定位和上市计划，同时亲自参与策划活动、创作内容、与销售团队协作，并从营销计划中实现可衡量的收入影响的人选。
向高级市场营销经理汇报，您将与商业、技术和全球市场营销团队紧密合作，推出具有实际效果、高影响力的市场营销计划，以提高可见性、支持管道增长并提升商业效率。
您将负责的内容包括：
北美市场营销策略
· 负责您所在地区的市场营销表现，连接战略、执行和销售管道影响。
· 将市场优先事项、服务优势和商业机会转化为有明确目标和可衡量回报率的市场营销计划。
· 跟踪各活动、渠道和销售结果的表现，利用洞察优化投资、提高转化率并支持收入增长。
全渠道活动、展会和网络研讨会的端到端执行：
· 从策略和信息传递开始，规划并执行整合性的营销活动，包括启动、优化和报告。
· 将地区和全球优先事项转化为符合当地需求的营销活动。
查看英文原文
At QIMA, we help 30,000+ brands and manufacturers across Consumer Products, Food, and Life Sciences deliver trusted products. Our testing, inspection, and certification solutions combine on-the-ground expertise with cutting-edge technology, giving businesses the visibility, speed, and confidence to innovate responsibly.
With 6,000+ employees and services offered across 100+ countries, QIMA is growing fast — and transforming its commercial engine to support the next decade of scale. Marketing is at the center of this transformation, with a clear ambition to elevate our brand, strengthen QIMA’s positioning in the US market, and build marketing programs that connect our service expertise to commercial growth.
QIMA is seeking a Regional Marketing Manager – North America to own and drive marketing performance for our consumer product division. This role is responsible for turning market priorities, technical capabilities, and commercial objectives into focused marketing programs that strengthen QIMA’s awareness, generate qualified demand, and support revenue growth.
This is an individual contributor role for a marketer with strong knowledge of technical B2B services and a clear bias for execution. Experience in the Testing, Inspection & Certification (TIC) industry will be especially valuable. We are looking for someone who can develop clear positioning and go-to-market plans, while also rolling up their sleeves to build campaigns, create content, collaborate with sales and build measurable revenue impact from marketing programs.
Reporting to the Sr. marketing manager, you will work closely with commercial, technical, and global marketing teams to deliver practical, high-impact marketing programs that generate visibility, support pipeline growth, and improve commercial effectiveness.
What You Will Own
NA marketing strategy
· Own the end-to-end marketing performance for your region, connecting strategy, execution and pipeline impact.
· Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with clear objectives and measurable ROI.
· Track performance across campaigns, channels, and sales outcomes, using insights to optimize investment, improve conversion, and support revenue growth.
End-to-end execution across campaigns, events & webinars:
· Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting.
· Turn regional and global priorities into campaigns that generate qualified pipeline, in partnership with Web & Data engineers, Demand Gen and Brand teams.
· Track performance against pipeline and revenue targets, using results to adjust tactics and improve ROI.
· Plan, budget and coordinate North America tradeshows, events and webinars, including sourcing relevant opportunities and speaking slots.
· Lead regional webinar delivery and manage pre- and post-event activity, from promotion and registration through follow-up and evaluation.
Required Experience
· Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
· 5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
· Proven ability to manage regional strategy, budget and execution, while driving programs that support pipeline, revenue and ROI.
· Strong stakeholder relationship management skills, with the ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders.
· Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
· Clear written and verbal communication skills, with strong marketing acumen and fresh, practical ideas
· Self-starter mindset, with the ability to work independently and collaboratively.
· Native English speaker.
Ideal Candidate
· Hands-on operator: You are comfortable doing the work yourself, not just setting direction: owning end to end execution.
· Execution-first: You move quickly, manage details well, and consistently turn plans into delivered output.
· Commercially minded: You understand how marketing contributes to pipeline and account growth and can connect positioning, campaigns, content, and sales support into practical commercial programs.
· Clear communicator: You can simplify technical complexity into compelling messages and useful sales tools.
· AI-forward: You use generative AI tools to accelerate and augment your work for research, drafting, content development, and optimization.
All your information will be kept confidential according to EEO guidelines.