付费搜索专员
Paid Search Specialist
我们的客户是一家全服务数字营销机构，通过数据驱动的数字解决方案，在策略、创意、表现、客户关系管理及网站方面提供高性能的数字体验。他们与各种企业合作，推动可扩展增长。
他们现在正在招聘一名付费搜索专家，负责为多样化的客户组合执行单渠道和多渠道绩效活动。在这个实践性很强的职位中，您将利用分析洞察优化营销策略，提升销售和潜在客户生成。
职位职责
策略与活动执行
- 制定与客户业务目标一致的数据驱动数字营销策略
- 在 Google Ads 中设置、管理和优化搜索活动
- 进行、衡量并实施广告文案和定向的 A/B 测试
- 评估预算水平并提供战略建议以最大化活动表现
分析与技术支持
- 在平台和 GA4 中分析活动数据，确定成功策略
- 每月准备详细的绩效分析报告和优化建议
- 管理着陆页和网站，安装转化跟踪代码和像素
协作与成长
- 与客户和内部团队紧密合作，制定和执行高绩效活动
- 跟踪最新的付费广告技术，建立行业最佳实践
要求
- 至少 3 年构建、管理并优化 Google Ads 活动的经验
- 持有 Google Ads 认证
- 在代理机构或公司内部工作室环境中工作的实际经验
- 使用 Google Analytics 和 GA4 进行数据分析的实际经验
- 强大的分析能力，能够将原始数据转化为可操作的活动决策
加分项技能
- 对 Meta、LinkedIn、TikTok 和 Pinterest 等付费社交平台有基本理解
- 与跟踪像素实施相关的基础网页管理经验
- 支持多渠道数字策略规划和执行的经验
福利
- 永久远程办公安排
- 白班（澳大利亚东部标准时间工作时间）
- 全职工作
- 医疗保险（仅限员工）
- 年假
- 13 个月薪资
- 包含政府规定的福利
最初发布于 Himalayas
查看英文原文
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands-on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.
Job Responsibilities
Strategy & Campaign Execution
- Develop data-driven digital marketing strategies aligned with client business objectives
- Set up, manage, and optimise search campaigns within Google Ads
- Conduct, measure, and implement A/B tests for ad copy and targeting
- Evaluate budget levels and provide strategic recommendations to maximise campaign performance
Analytics & Technical Support
- Analyse campaign data within platforms and GA4 to determine winning strategies
- Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis
- Manage landing pages and websites to install conversion tracking codes and pixels
Collaboration & Growth
- Work closely with clients and internal teams to strategise and execute high-performing campaigns
- Stay up-to-date with emerging paid advertising technologies and establish industry best practices
Requirements
- Minimum 3 years of experience building, managing, and optimising Google Ads campaigns
- Active Google Ads Certification
- Proven background working within an agency or in-house studio environment
- Hands-on experience using Google Analytics and GA4 for data interpretation
- Strong analytical skills with the ability to turn raw data into actionable campaign decisions
Nice-to-Have Skills
- Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest
- Basic web management experience related to tracking pixel implementation
- Experience supporting multi-channel digital strategy planning and execution
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
Originally posted on Himalayas