直接响应创意策略师及广告撰稿人
Direct Response Creative Strategist and Ad Writer
我们帮助已建立业务的老板在三年内将公司规模扩大十倍。据我们所知，我们是全球唯一真正的增长研究咨询公司。不是“增长”，而是“规模扩张”。
我们与年收入超过100万美元的企业家合作（许多客户收入在1亿到10亿美元之间），他们准备停止成为瓶颈，打造一家可以扩张的公司。
我们的创意库包括多本纽约时报畅销书、大型播客节目、主题演讲、现场活动、客户/会员访谈、案例研究、客户/会员培训材料、网络研讨会、创始人内容，以及数百个经过验证的客户故事。
为什么需要这个职位
Scaling.com每周测试数百个钩子。当市场告诉我们某个钩子有效时，这个职位会将该信号转化为一组直接响应视频广告。我们正在寻找一位已经撰写过高表现视频创意和脚本的人，其工作量和质量足以支持每月数百万美元的广告支出。
你不会从一张白纸开始。你会收到一个成功的钩子、一个经过验证的视频广告，或一个明确的表现信号。你的任务是理解它为何有效，找到与之相关的最强证据和素材，在我们的媒体库中进行挖掘，开发角度，撰写新版本，并向制作团队提供清晰的创意方向，使其成为最终的广告。
这主要是视频广告策略和脚本写作的工作。它结合了直接响应策略、AI辅助研究、素材挖掘、写作、创意迭代和绩效学习。你也应该有能力在需要时处理其他直接响应文案写作需求，但视频脚本是工作的核心。
要求
你的核心工作流程
- 从我们的内容总监和付费媒体团队接收成功的钩子、经过验证的视频广告、赢家和输家、钩子数据、创意参考和测试请求。
- 分析它为何有效：它激活的受众、痛点、信念、承诺、证明、好奇心、身份或反对意见。持续为团队的共享概念池贡献原创概念、竞争对手参考和新的测试想法。
- 使用AI搜索我们的内容数据库，查找来自客户证言、创始人播客、书籍、帖子、主题演讲、培训、会员故事以及我们每半年一次的现场活动的摘录等支持性素材。通过定期阅读我们的书籍、每个创始人的播客和主题演讲，保持对内容的深入了解。
查看英文原文
About Scaling.com
Scaling.com helps established business owners 10x their companies in three years or less. As far as we know, we are the only true scaling research advisory firm in the world. Not “growth,” but scale.
We work with entrepreneurs doing $1 million or more in revenue (With many of our clients between $100M and $1B+) who are ready to stop being the bottleneck and build a company that scales.
Our creative library includes multiple NYT best-selling books, large podcast appearances, keynotes, live events, client/member interviews, case studies, client/member training material, webinars, founder content, and hundreds of verified customer stories.
Why This Role Exists
Scaling.com tests hundreds of hooks each week. When the market tells us a hook is working, this role turns that signal into a larger family of direct-response video ads. We are looking for someone who has already written high-performing video creative and scripts at the volume and quality required to support multiple millions of dollars in monthly ad spend.
You will not begin with a blank page. You will receive a winning hook, a proven video ad, or a clear performance signal. Your job is to understand why it worked, find the strongest evidence and source material connected to it in our media library, develop the angle, write new versions, and hand the production team a clear creative direction that can become a finished ad.
This is primarily a video-ad strategy and scriptwriting role. It combines direct-response strategy, AI-assisted research, source mining, writing, creative iteration, and performance learning. You should also be capable of handling other direct-response copywriting needs when required, but video scripts are the center of the job.
Requirements
Your Core Workflow
- Receive winning hooks, proven video ads, winners and losers, hook data, creative references, and testing requests from our Head of Content and paid-media team.
- Diagnose why it worked: the audience, pain, belief, promise, proof, curiosity, identity, or objection it activated. Continually contribute original concepts, competitor references, and new test ideas to the team's shared concept pool.
- Use AI to search our content database for supporting material across testimonials, founder podcasts, books, posts, keynotes, trainings, member stories, and excerpts from our twice-yearly live events. Stay deeply current by regularly consuming our books, every founder podcast appearance and keynote, live-event content, trainings, and the weekly case-study podcast produced for our members.
- Build an evidence bank around the angle. This may include dozens of testimonials, short proof points, founder clips, book lines, customer language, objections, and supporting stories.
- Write three or four new hook options, develop the body, choose the proof sequence, and create a clear flow for the video ad.
- Package the developed angle for a Creative Producer and Editor. Give them the message, key lines, source material, intended flow, and what the ad must accomplish without prescribing every visual decision.
- Review the finished ad to protect the strategy and clarify anything that was lost in execution.
- When an ad wins, create new variations by changing the hook, body, proof, order, framing, or CTA, and by recombining elements from multiple winners.
- When the paid-media team flags a winning ad for refresh, identify what should be preserved and what should change so the next version can beat it.
- Repeat the cycle quickly. Some ads may only perform for a few weeks because we intend to scale spend aggressively.
What You Own
- Winning-hook expansion
- Angle development
- AI-assisted source research
- Testimonial and proof mining
- Video ad scripts and copy
- Hook and body variations
- Creative briefs and source packages
- Winner iteration
- Winner refreshes
- Performance learning
- Claim and source accuracy
What Success Looks Like
- A dependable flow of strong, evidence-backed angles keeps the production team moving.
- New video ads come from proven market signals without becoming minor copies of the original.
- Winning video ads produce useful creative families as the paid-media team scales them.
- Research is fast, deep, traceable, and materially improves the writing.
- Editors and designers receive enough direction to protect the message while still owning the execution.
- The work produces qualified demand, not merely clicks or internal enthusiasm.
What We Need to See
- Direct-response video-ad work with clear personal ownership and measurable outcomes such as spend, qualified leads, booked calls, conversion, revenue, or lift against a control. Your past work should demonstrate the volume, quality, and judgment required to sustain multiple millions of dollars in monthly ad spend.
- The ability to explain why a hook or ad worked and how you turned that learning into the next test.
- Experience selling a complex, intangible, high-consideration offer. Expert-led, education, or information businesses are strongly preferred.
- Strong research judgment across transcripts, testimonials, long-form content, books, customer language, and performance data.
- A real AI-enabled research and writing workflow that increased speed or creative range without producing generic work.
- Fast, decisive collaboration with producers, editors, and designers.
- Excellent judgment around claims, testimonials, attribution, and source accuracy.
This Role Is Not
- Brand copy without a measurable action
- Generic content strategy
- Starting every assignment from a blank page
- Prompt output passed off as thinking
- A writer who disappears after handoff
- A project-management layer between strategy and production
How to Apply
Send one direct-response video ad or campaign you personally shaped. Explain the original signal or insight, the audience, the hook, the angle, the proof, the measurable result, and what you created next. Include the numbers and your exact ownership.
Then show us how you use AI to search, organize, and turn a large body of source material into a stronger ad. We want to see the workflow and the finished result, not a list of tools.
Benefits
- PTO
- US Holidays
Originally posted on Himalayas