高级直接响应设计师
Senior Direct Response Designer
关于Scaling.com
Scaling.com帮助已有的企业主在三年或更短时间内将公司规模扩大十倍。我们与年收入超过一百万美元的创业者合作,他们准备好不再成为瓶颈,而是打造一家可扩展的公司。我们的创意库包括书籍、播客、演讲、现场活动、会员访谈、案例研究、培训、网络研讨会、创始人内容以及多年验证的客户故事。
为什么需要这个职位
Scaling.com每周测试数百个付费钩子。当一个钩子或角度证明可以吸引关注时,你将把它转化为一系列视觉概念用于付费静态广告。我们正在寻找一位已经能够以所需数量和质量产出转化导向创意的设计人员,以支持每月数百万美元的广告支出。
你将获得一个成功的钩子或已开发的角度。你不需要等待完成的布局。你的工作是决定这个想法应该如何可视化,哪些证据或素材能加强它,以及如何快速创建多个不同的概念进行测试。
这是一个高度自主的内部职位,不是承包商管理职位,也不是品牌美化职位。
要求
你的核心工作流程
从创意策略团队那里接收一个成功的钩子、已验证的广告或已开发的角度,以及由我们的内容总监和付费媒体团队提供的成功与失败案例、钩子数据、创意参考和测试请求。
- 理解它为何有效,以及视觉必须在第一秒传达什么。
- 使用AI搜索我们的内容和证明库,寻找相关的推荐信、创始人素材、书本段落、客户故事、截图、框架、播客时刻、活动摘录和视觉参考。
- 在精炼一个方向之前,开发几个真正不同的视觉概念。持续为团队的共享概念池贡献原创概念、竞争对手参考、视觉工具和新的测试想法。
- 以书籍、重点段落、框架、客户证明、创始人素材、截图、UGC风格素材、摄影和原创视觉隐喻为基础设计付费静态广告。
- 在标题、层级、构图、图片选择、证明、构图、CTA和视觉钩子方面创造有意义的变化。
- 使用AI加速研究、构图探索、图片清理、受控素材生成和重复性生产,同时保留对概念和最终作品的人类控制。
- 提交干净、可编辑的Figma文件和平台
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About Scaling.com
Scaling.com helps established business owners 10x their companies in three years or less. We work with entrepreneurs doing $1 million or more in revenue who are ready to stop being the bottleneck and build a company that scales. Our creative library includes books, podcasts, keynotes, live events, member interviews, case studies, trainings, webinars, founder content, and years of verified customer stories.
Why This Role Exists
Scaling.com tests hundreds of paid hooks each week. When a hook or angle proves it can earn attention, you will turn it into a family of visual concepts for paid static ads. We are looking for a designer who has already produced conversion-focused creative at the volume and quality required to support multiple millions of dollars in monthly ad spend.
You will receive a winning hook or developed angle. You are not waiting for a finished layout. Your job is to decide how the idea should be visualized, which evidence or source material strengthens it, and how to create multiple distinct concepts that can be tested quickly.
This is one high-ownership in-house role, not a contractor-management position and not a brand-polish role.
Requirements
Your Core Workflow
Receive a winning hook, proven ad, or developed angle from the creative strategy team, along with winners, losers, hook data, creative references, and testing requests supplied by our Head of Content and paid-media team.
- Understand why it worked and what the visual must communicate in the first second.
- Use AI to search our content and proof library for relevant testimonials, founder material, book passages, customer stories, screenshots, frameworks, podcast moments, event excerpts, and visual references.
- Develop several genuinely different visual concepts before polishing one direction. Continually contribute original concepts, competitor references, visual devices, and new test ideas to the team's shared concept pool.
- Design paid statics around books, highlighted passages, frameworks, customer proof, founder material, screenshots, UGC-style assets, photography, and original visual metaphors.
- Create meaningful variations across headline, hierarchy, composition, image choice, proof, framing, CTA, and visual hook.
- Use AI to accelerate research, composition exploration, image cleanup, controlled asset generation, and repetitive production while retaining human control over the concept and final craft.
- Ship clean, editable Figma files and platform-ready exports.
- Review the winners, losers, hook data, and performance feedback supplied by our Head of Content and paid-media team, then turn the learning into new visual families.
What You Own
- Visual concepting
- Hook visualization
- AI-assisted research
- Proof visualization
- Static ad design
- Typography and hierarchy
- Image and asset creation
- Meaningful variations
- Figma organization
- Quality control
- Winner iteration
- Performance learning
What Your Day Actually Looks Like
- Review winners, losers, hook data, creative references, and testing directions supplied by our Head of Content and paid-media team.
- Select an approved hook or developed angle and generate several distinct visual approaches.
- Search the content library with AI for the strongest supporting proof and imagery.
- Build net-new concepts with disciplined hierarchy, typography, imagery, credibility, and platform-safe composition.
- Create useful variations that isolate a real hypothesis.
- Inspect legibility at feed size, source accuracy, visual artifacts, alignment, export settings, and file structure.
- Use the supplied results and team analysis to build the next visual family from what worked.
What Success Looks Like
- A proven hook becomes several distinct, testable visual concepts rather than one layout with color changes.
- The idea reads immediately and the visual earns attention without cheapening trust.
- Proof remains legible, accurate, and credible for a sophisticated business audience.
- AI expands useful research and output without replacing design judgment.
- Winning concepts are recombined and extended as the paid-media team scales them.
- Editable files remain organized for rapid reuse and iteration.
What We Need to See
A portfolio of conversion-oriented paid ads with measurable outcomes such as spend, qualified leads, CTR, conversion, booked calls, revenue, or lift against a control. Your past work should demonstrate the volume, quality, and judgment required to sustain multiple millions of dollars in monthly ad spend.
- Strong typography, hierarchy, composition, image craft, and concept range across more than one visual style.
- Personal ownership of the concepts and editable files you show.
- Experience designing for a sophisticated or high-consideration audience where credibility matters as much as stopping power.
- A testing example that explains the hook, visual hypothesis, variants, controlled differences, result, and next decision.
- A repeatable AI-enabled Figma or design workflow with a finished example and credible impact on speed or output.
This Role Is Not
- An organic social designer
- A brand-only portfolio role
- A production artist waiting for layouts
- Template swapping at volume
- AI imagery without design
- A contractor-management position
- Beauty without response
How to Apply
Choose one paid static campaign you personally designed. Explain the winning hook or starting angle, the audience, the visual hypothesis, the concepts and variations, the measurable result, and what you created next. Include the numbers and show the editable working-file structure.
Then show us how AI materially improved the research, concepting, or production workflow without replacing your design judgment.
Benefits
- PTO
- US Holidays
Originally posted on Himalayas