付费社交媒体与程序化分析员
Paid Social & Programmatic Analyst
#### **SeatGeek 认为现场活动是能够团结人类的强大力量。凭借我们的技术敏锐度和以粉丝为中心的态度，我们正在简化并现代化票务行业。**
社交平台是 SeatGeek 市场营销策略的关键组成部分，因为我们需要在直播活动粉丝所在的地方与他们见面。作为 Paid Social 和 Programmatic 团队的分析师，你将在一个每年在 Meta、TikTok、Reddit 和 Snapchat 上花费数百万美元的渠道中发挥关键作用。你将把现场活动固有的兴奋感和独特性以直接影响 SeatGeek 整体用户和收入增长的方式带给粉丝。
你将运用你的左右脑。你将与设计师、数据科学家和工程师一起制定增长营销策略，然后通过严谨的假设驱动的测量来证明这些策略的价值。这是一个我们会进行真实增量研究的渠道，而不是轻信平台报告的数据，因此你将参与构建成功，并对其进行衡量。
#### **你将负责**
- 在 Meta、TikTok、Reddit 和 Snapchat 上管理付费社交活动的日常运营
- 管理变动预算以最大化规模，同时达成 ROAS 目标，在表现优于目标时加大投入，在表现不佳时减少投入
- 针对不断变化的售票日历，为艺人、球队和巡演打造并优化单人表演者活动
- 运行我们的动态和以产品目录驱动的活动，与产品信息流和动态创意模板配合，确保数千场现场活动准确展示
- 设计并执行针对定位、创意、文案和落地页的实验和 A/B 测试
- 与我们的 Analytics 团队合作进行增量和转化提升研究，帮助设计保留组、解释阅读数据，并将结果转化为我们如何设置预算
- 与我们的 Creative 团队合作撰写需求文档和创意测试，并根据性能结果进行闭环反馈
- 与 Engineering 团队合作开发内部工具以自动化活动创建，协助定义需求并发现自动化不足的地方
- 直接与 Meta、TikTok、Reddit 和 Snap 的平台合作伙伴沟通，推动他们的功能以满足我们的优先事项，而非他们的
#### **你具备**
- 本科学位
- 2 年以上实际运行绩效广告的经验，其中在 Meta 有重要时间，并至少在一个其他主要社交平台上也有经验
- 管理变动、绩效导向预算的经验
查看英文原文
#### **SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.**
Social platforms are a critical component of SeatGeek's marketing strategy, because we need to meet live event fans where they are. As an Analyst on the Paid Social and Programmatic team, you'll play an integral role in growing a channel that spends eight figures annually across Meta, TikTok, Reddit and Snapchat. You'll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek's overall user and revenue growth.
You'll use both sides of your brain. You'll develop growth marketing strategies alongside designers, data scientists and engineers, then prove the value of those strategies through rigorous, hypothesis-led measurement. This is a channel where we run real incrementality studies rather than taking platform-reported numbers at face value, so you'll be involved in building for, and measuring, success.
#### **What you'll do**
- Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
- Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn't
- Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
- Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
- Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
- Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we set budgets
- Partner with our Creative team on briefs and creative testing, and close the loop with performance results
- Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
- Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs
#### **What you have**
- Bachelor's degree
- 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
- Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
- An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
- Strong project and time management skills, so you can hold many campaigns and requests at once without dropping them
- Strong verbal and written communication. You're at ease explaining a complex strategy to people who don't live in the ad platforms
- Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
- Curiosity about measurement. You've asked whether a campaign was actually incremental, not just whether the platform reported a good number
- Interest in live entertainment and sports. Knowing who's hot right now is a genuine advantage in this job
#### **Perks**
- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
* * *
_The salary range for this role is $63,000 - $92,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location._
_SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!_
To review our candidate privacy notice, [click here.](https://seatgeek.com/privacy/USApplicantNotice)
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