数据与分析专员
Data and Analytics Specialist
- 作为数据与分析专家，您将为Upwork托管服务客户提供建设性支持，协助数字传播和营销团队。您将负责构建和维护数据管道，开发仪表板，并从网站、活动和平台数据中提供可操作的见解。该职位适合在数字分析、数据工程和可视化方面有深厚专业知识的人士，能够确保跨多个工具和平台的可靠端到端报告。
主要职责：
· 使用API和Azure SQL构建和维护数据管道，提取、清理并刷新数据以用于报告。
· 开发分析报告和数据可视化，以支持数字传播工作。
· 使用Power BI、Adobe Analytics和Google Analytics创建、维护和优化仪表板。
· 在Adobe和Google Analytics中实施和管理网站和活动的跟踪。
· 执行定期的数据质量检查并排查跟踪或管道问题。
· 支持基础的机器学习用例，以帮助优化活动表现。
· 提供日常数据分析支持，包括报告、数据提取和分析。
· 与利益相关者合作，了解业务需求并将其转化为数据解决方案。
- 本科及以上学历或同等经验。
- 至少5年数字分析和网络数据经验。
- 熟练使用Power BI，包括数据建模、表关系、DAX计算和数据转换。
- 熟练使用Adobe Analytics和Adobe Launch，包括跟踪实现、标签设置、事件验证、调试和报告。也优先考虑Google Analytics和Google Tag Manager的经验。
- 熟练使用Azure SQL、Python和基于API的数据提取。
- 具备强大的分析和解决问题的能力，注重细节。
- 能够向非技术人员清晰地传达技术概念。
- 对业务目标有扎实的理解，并了解分析如何支持决策。
- 熟练使用Microsoft Office应用程序。
- 英语书面和口语流利。
优选技能：
· 在营销或分析中使用机器学习应用的经验。
· 熟悉端到端客户旅程分析和多源数据集成。
· 在快速变化的数字环境中工作的经验，适应不断演变的工具和平台。
工作时间
· 可以工作至晚上
查看英文原文
- As a Data and Analytics Specialist, you will provide services to an Upwork Managed Services client supporting the Digital Communications and Marketing team. You will be responsible for building and maintaining data pipelines, developing dashboards, and delivering actionable insights from web, campaign, and platform data. This role is ideal for someone with strong expertise in digital analytics, data engineering, and visualization who can ensure reliable, end-to-end reporting across multiple tools and platforms.
Key Responsibilities:
· Build and maintain data pipelines using APIs and Azure SQL to extract, clean, and refresh data for reporting.
· Develop analytics reports and data visualizations to support Digital Communications initiatives.
· Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
· Implement and manage tracking for websites and campaigns across Adobe and Google Analytics.
· Conduct regular data quality checks and troubleshoot tracking or pipeline issues.
· Support basic machine learning use cases to help optimize campaign performance.
· Provide day-to-day analytics support, including reporting, data extraction, and analysis.
· Collaborate with stakeholders to understand business needs and translate them into data solutions.
- Bachelor’s degree or equivalent experience.
- At least 5 years of experience in digital analytics and web data.
- Strong hands-on experience with Power BI, including data modeling, table relationships, DAX calculations, and data transformations.
- Strong hands-on experience with Adobe Analytics and Adobe Launch, including tracking implementation, tagging, event validation, debugging, and reporting. Experience with Google Analytics and Google Tag Manager is also preferred.
- Proficiency in Azure SQL, Python, and API-based data extraction.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to clearly communicate technical concepts to non-technical stakeholders.
- Solid understanding of business objectives and how analytics supports decision-making.
- Proficiency in Microsoft Office applications.
- Fluent in written and spoken English.
- Preferred Skills:
- Experience with machine learning applications in marketing or analytics.
- Familiarity with end-to-end customer journey analytics and multi-source data integration.
- Experience working in fast-changing digital environments with evolving tools and platforms.
- Working Hours
- Available to work up to 40 hours per week.
- Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).