高级社交媒体策略师
Senior Social Media Strategist
成为我们关怀社区的一员
Humana 正在加强其在社交和自有渠道的表现,以建立信任、推进企业叙事,并与会员、患者、护理人员、员工和关键利益相关者进行互动。高级社交媒体策略师将帮助制定和执行高质量的企业内容,以支持声誉目标、整合活动、高管曝光和可衡量的参与度。
在典型的一天中,这个职位可能需要将业务目标转化为社交媒体故事,管理内容请求和审批,通过企业渠道发布内容,与内部沟通和创意团队合作,审查绩效洞察,并识别提升内容效果的机会。这是一个需要战略思维、注重细节的沟通者的机会,能够结合编辑判断、平台专业知识、数据素养和跨职能协作来增强 Humana 的声誉,并帮助受众更好地了解公司的影响力。
高级社交媒体策略师执行企业社交媒体和自有内容策略,以增强 Humana 在关键受众中的可见性、声誉和参与度。该职位将企业叙事、业务目标和活动目标转化为适用于社交媒体和视频渠道的清晰、与受众相关的内容。策略师会与各业务线、公司职能部门、内部沟通、分析、法律和创意团队合作,以交付协调、合规且有洞察力的工作。通过应用绩效数据、倾听洞察和编辑标准,该职位帮助 Humana 以清晰、一致和有力的方式与会员、患者、护理人员和社区进行沟通。
关键职责
- 制定、编辑、发布和优化支持 Humana 叙事、声誉优先事项、活动目标和受众需求的企业社交媒体和自有渠道内容
- 管理编辑日历、审批、发布工作流程和交付时间表,使用如 Workfront、Aprimo 和 Sprinklr 等工具和平台
- 与各业务线、创意团队成员、分析、法律和其他利益相关者合作,执行有效的有机和付费社交媒体活动
- 使用绩效洞察、平台趋势和报告仪表板来优化内容策略,提高参与度,并为领导和合作伙伴提供建议
运用你的技能产生影响
所需资格
- 学士学位
查看英文原文
Become a part of our caring community
Humana is strengthening how it shows up across social and owned channels to build trust, advance its enterprise narrative, and engage members, patients, caregivers, associates, and priority stakeholders. The Senior Social Media Strategist will help shape and execute high-quality enterprise content that supports reputational priorities, integrated campaigns, executive visibility, and measurable engagement.
In a typical day, this role may translate business priorities into social storytelling, manage content requests and approvals, publish across enterprise channels, partner with internal communications and creative teams, review performance insights, and identify opportunities to improve content effectiveness. This is an opportunity for a strategic, detail-oriented communicator who can combine editorial judgment, platform expertise, data fluency, and cross-functional collaboration to strengthen Humana’s reputation and help audiences better understand the company’s impact.
The Senior Social Media Strategist executes enterprise social and owned content strategies that strengthen Humana’s visibility, reputation, and engagement with key audiences. This role translates enterprise narratives, business priorities, and campaignobjectivesinto clear, audience-relevant content across socialandvideo channels. The strategist partners across lines of business, corporate functions, internal communications, analytics, legal, and creative teams to deliver coordinated, compliant, and insight-driven work. By applying performance data, listening insights, and editorial standards, this role helps Humana communicate with clarity, consistency, and impact for members, patients, caregivers, and communities.
Key Role Functions
- Develop, edit, publish, andoptimizeenterprise social and owned channel content that supports Humana’s narrative, reputation priorities, campaignobjectives, and audience needs
- Manage editorial calendars, approvals, publishing workflows, and delivery timelines across toolsand platforms,such asWorkfront,Aprimo, andSprinklr
- Partner with lines of business,creative team members, analytics, legal, and other stakeholders to executeimpactful organic and paid social campaigns
- Use performance insights, platform trends, and reporting dashboards to refine content strategies, improve engagement, and inform recommendations for leaders and partners
Use your skills to make an impact
Required Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience
- 5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles
- 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels
- Experience with Sprinklr,Aprimo, or similar content, workflow, publishing, and analytics platforms
- Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment
- Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes
Preferred Qualifications
- Experience in healthcare, insurance, financial services, government, oranother regulated industry
- Experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders
- Strong editorial judgment with experience translating complex business priorities into clear, compelling storytelling for multiple audiences and platforms
Location & Work Arrangement
- Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
- Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$86,300 - $118,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-16-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Originally posted on Himalayas