高级总监，需求生成
Senior Director, Demand Generation
#### 公司简介
Experian 是一家全球数据和技术公司，为世界各地的个人和企业创造机会。我们在多个市场开展业务，包括金融服务、医疗保健、汽车、农业、保险等。Experian 投资于人才和新技术，以释放数据的潜力。我们在 32 个国家拥有 25,200 名优秀员工。
#### 职位描述
作为高级需求生成总监加入 Experian，帮助塑造我们保险业务增长战略的未来。您将领导跨渠道的需求生成工作，指导实验与优化，并与分析和产品团队合作，带来可衡量且可扩展的影响。您将管理一个有直接下属的团队，并向我们的保险服务副总裁汇报。
您的职责包括：
- 新渠道与线索来源赋能
- 与渠道负责人合作，评估并试点新的获取渠道、平台和线索来源
- 为探索性渠道设计结构化的测试与学习框架
- 制定渠道试点计划和策略，明确成功标准以及扩展或终止建议
- 建立文档、计划和赋能材料，推动成功试点的增长
- 渠道执行支持
- 管理涵盖多个渠道和合作伙伴的大型营销组合，推动 Experian 保险业务
- 提升渠道负责人和绩效营销团队的执行标准，确保优化、测试和扩展的最佳实践
- 设定预算分配、节奏框架和性能诊断的方向
- 在各渠道中标准化流程和运营节奏
- 分析、定位与决策支持赋能
- 与分析和决策科学团队合作，提升定位、细分和线索评分
- 推动决策系统的优化，包括路由和竞价逻辑
- 将漏斗和群体洞察转化为相关建议
- 管理各渠道的需求预测和情景规划，连接支出、线索数量、转化率、合作伙伴容量和 ROAS 假设，以支持增长战略、预算分配和规模与效率的权衡
- 实验与学习系统
- 在各渠道建立实验框架
- 与产品团队合作，优先并指导营销用户体验测试，以提高客户转化率
- 确保试点中的洞察得到有效利用
查看英文原文
#### Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
#### Job Description
Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:
- New Channel & Lead Source Enablement
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
- Design structured test-and-learn frameworks for exploratory channels
- Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
- Build documentation, plans, and enablement materials to grow successful pilots
- Channel Execution Support
- Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
- Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
- Set direction on budget allocation, pacing frameworks, and performance diagnostics
- Standardize processes and operating rhythms across channels
- Analytics, Targeting & Decision Support Enablement
- Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
- Promote optimization of decision systems, including routing and bidding logic
- Translate funnel and cohort insights into relevant recommendations
- Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
- Experimentation & Learning Systems
- Establish experimentation frameworks across channels
- Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
- Ensure insights from pilots are embedded into ongoing execution
- Combine cross-channel insights to inform and prioritize growth investment
#### Qualifications
- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
- Minor travel required
#### Additional Information
**Benefits/Perks:**
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: [https://yourexperianbenefits.com/cand-index.html](https://yourexperianbenefits.com/cand-index.html)
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote This is a remote position.
**Recruitment Fraud Awareness** - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. **Experian will never ask candidates to make any payment** as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.