产品市场与项目管理总监
Director, Product Marketing & Program Management
负责将 Seeq 的产品、全产品组合和行业战略转化为清晰的市场叙事、发布计划和协调良好的上市方案。该职位位于产品营销、定位、包装支持、发布计划和活动项目管理的核心，确保战略重点转化为可执行的计划，推动一致性、准备度和商业影响。
该职位与行业团队、全产品组合管理、合作伙伴营销、区域营销、ABX/活动执行、现场赋能、上市运营、AI 上市工程、产品管理、产品运营、收入、定价和交易桌经理以及客户成功团队紧密合作，确保 Seeq 的产品以清晰、严谨和可衡量的结果推向市场。
**主要职责**
**1. 产品营销领导**
- 负责 Seeq 产品组合的产品营销策略，包括产品定位、信息传递、目标受众叙事和价值阐述。
- 将产品方向、市场需求和行业优先事项转化为清晰的面向市场的叙事，连接问题、产品、价值和影响。
- 开发并维护核心信息框架、差异化定位、竞争叙事和关键产品、产品组合和解决方案的证明点。
- 与行业团队和全产品组合管理团队合作，确保市场问题、买家需求和用例作为产品路线图和产品组合叙事的输入。
- 通过提供信息传递、价值故事和发布所需输入，支持定价、包装和产品商业化工作，以确保顺利推出。
**2. 发布与项目管理**
- 领导主要上市项目的规划和协调，包括发布、产品组合计划、活动依赖关系和跨职能里程碑。
- 将活动项目管理作为团队的核心职能，确保在产品营销、合作伙伴营销、区域营销、ABX/活动执行、赋能和运营之间进行整合规划。
- 建立并管理发布时间线、依赖关系、决策点、准备标准和利益相关者责任的单一真实来源。
- 建立标准的发布和项目框架、倒推计划、治理流程和发布后回顾。
- 确保重大项目从战略到执行有明确的所有者、时间安排和可衡量的成果。
查看英文原文
The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact.
This leader partners closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk Manager and Customer Success to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes.
**Key Responsibilities**
**1. Product Marketing Leadership**
- Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
- Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
- Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
- Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
- Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.
**2. Launch and Program Management**
- Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
- Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
- Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
- Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
- Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.
**3. Messaging, Narrative, and Asset Governance**
- Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
- Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
- Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets.
- Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story.
**4. Cross-Functional GTM Alignment**
- Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
- Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing.
- Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy.
- Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency.
- Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops.
**5. Team Leadership and Operating Rhythm**
- Lead and develop a high-performing team across Product Marketing and Campaign Program Management.
- Set clear goals, operating rhythms, prioritization rules, and development expectations for the team.
- Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system.
- Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization.
- Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact.
- Contribute to broader organizational design and talent development as the GTM model scales. Contribute to AI upskilling within team and across the marketing organization. Model AI usage for others.
- 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
- Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
- Proven track record of leading product marketing and launch initiatives from strategy through execution.
- Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
- Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
- Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
- Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
- Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.
**Preferred**
- Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
- Familiarity with ABX, partner marketing, and regional marketing operating models.
- Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
- Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.
**Success Profile**
The strongest candidates for this role will bring:
- Strong product marketing judgment
- Excellent program management discipline
- The ability to connect strategy to execution
- High standards for message quality and launch readiness
- Strong cross-functional influence
- A bias for clarity, accountability, and operating rigor
**What Success Looks Like in the Role**
Within the first 12 months, this leader should be able to:
- Improve the quality and consistency of product and portfolio messaging
- Create a more predictable and scalable launch and program management rhythm
- Strengthen alignment across Product Marketing, Partner Marketing, Regional Marketing, and ABX / Campaign Execution
- Increase launch readiness and reduce cross-functional confusion
- Establish Campaign Program Management as a high-value coordination and execution capability
- Help Seeq bring products, offers, and strategic initiatives to market with greater speed, discipline, and impact
Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.
We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.
We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.
**The Perks of Working at Seeq**
- Competitive salary plus bonus incentives
- $190,000 - $195,000 USD base salary
- Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas