市场战略总监
Director of Marketing Strategy
职位描述
作为市场营销策略总监,你将成为Dropbox首席营销官的首席运营合作伙伴和战略顾问。在这个双引擎角色中,你将负责制定我们的战略增长计划(商业案例开发、B2B/B2C合作评估、新的上市策略)以及管理我们的运营基础设施(年度规划、资本分配和预算治理)。
理想的候选人具备管理咨询顾问的结构化、第一性原理思维方式,以及构建和运行将战略变为现实的流程的运营纪律。
职责
1. 战略计划与增长合作
- 假设驱动的问题解决:提出并分析高度模糊的战略问题(例如,“我们是否应该为新产品寻找新的目标客户群体?”或“如何优化双B2B和B2C漏斗的获取?”)。
- 商业案例制定:建立量化模型(市场规模、净现值、客户终身价值/获客成本),以向高管团队证明主要营销投资、新渠道进入或合作模式的合理性。
- 合作结构设计:与业务发展团队合作,对复杂的高价值品牌和生态系统联盟进行商业评估和结构设计。
- 特别项目:领导敏捷的跨职能“虎队”,在将新商业计划过渡给长期运营负责人之前快速原型设计和试点。
2. 市场营销运营、规划与预算治理
- 战略与财务规划:与市场营销运营团队合作,主导市场营销部门的年度和季度整合规划周期,将公司增长目标转化为市场营销计划和可衡量的OKR。
- 资本分配与预算控制:与RevOps合作,与财务团队紧密配合,监督全球市场营销预算。在地区/渠道之间进行自上而下的资本分配,并建立自下而上的问责机制,以确保最大投资回报率。
- 度量与报告:建立核心高管指标框架,向高管和董事会报告市场营销表现、销售管道健康状况和效率。
要求
- 顶尖咨询背景:8–10年以上专业经验,包括在顶尖管理咨询公司(如麦肯锡、波士顿咨询、贝恩)的工作经历,或曾领导内部战略/运营团队。
- B2B与B2C混合经验:有在B2B和B2C领域工作的实际经验,能够灵活应对不同场景。
查看英文原文
Role Description
As the Director of Marketing Strategy, you will serve as the chief operating partner and strategic advisor to the Chief Marketing Officer at Dropbox. In this dual-engine role, you will be responsible for both shaping our strategic growth initiatives (business case development, B2B/B2C partnership evaluation, new GTM strategies) and managing our operational infrastructure (annual planning, capital allocation, and budget governance).
The ideal candidate has the structured, first-principles thinking of a management consultant and the operational discipline to build and run processes that turn strategies into reality.
Responsibilities
1. Strategic Initiatives & Growth Partnerships
- Hypothesis-Driven Problem Solving: Frame and analyze highly ambiguous strategic questions (e.g., “Should we pursue a new ICP for a new product?” or “How do we optimize acquisition across dual B2B and B2C funnels?”).
- Business Case Formulation: Build quantitative models (market sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.
- Partnership Structuring: Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.
- Special Projects: Lead agile, cross-functional "tiger teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.
2. Marketing Operations, Planning & Budget Governance
- Strategic & Financial Planning: In partnership with marketing ops, lead the annual and quarterly integrated planning cycle for the marketing organization, translating corporate growth targets into marketing plans and measurable OKRs.
- Capital Allocation & Budget Control: Work with RevOps to oversee the global marketing budget in close partnership with Finance. Manage the "top-down" allocation of capital across regions/channels and establish "bottom-up" accountability to ensure maximum Return on Investment.
- Measurement & Reporting: Establish the core executive metrics framework to report on marketing performance, pipeline health, and efficiency to the C-suite and Board of Directors.
Requirements
- Top-Tier Consulting Pedigree: 8–10+ years of professional experience, including a foundational stint at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain) or leading an in-house Strategy/Operations group.
- Hybrid B2B & B2C Experience: Proven comfort evaluating strategic problems that span both enterprise accounts (B2B) and end-consumers (B2C / B2B2C).
- Financial & Analytical Mastery: Advanced capabilities in financial modeling, corporate budgeting, and data analysis. You must be comfortable treating a marketing budget as a portfolio of strategic investments.
- Process Design & Governance: Experience building and scaling operational processes (annual planning, OKRs, KPI dashboards) across a large, matrixed organization.
- Executive Presence: Superb narrative storytelling skills. You can distill highly complex financial, commercial, and operational data into clear, persuasive executive-level slides and communications.
- Education: Bachelor’s degree in a quantitative field (Economics, Finance, Business, or Engineering). MBA from a top-tier business school is highly preferred.
Durable Skills
AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$211,100—$285,700 USD
US Zone 3
$187,700—$253,900 USD