高级副总裁,战略-访问营销
SVP, Strategy-Access Marketing
关于Avalere Health
我们有一个深刻的目标:让每一位患者都能被触及。在Avalere Health,我们确保每位患者都被识别、治疗、支持和照顾。平等地。我们的咨询、医疗和营销团队携手合作——有力而有意识地——建立非传统的联系,打造一个医疗不再是障碍、没有患者被落下的未来。
实现我们的使命始于为我们的团队提供丰富、有目标的职业,使他们能够对患者的生活产生切实的影响。我们致力于创造一种文化,让员工能够带着完整的自我来到工作中,并利用多样化的背景和技能,为每一位患者、每个地方带来改变。
我们灵活的工作方式允许全球团队根据团队和客户的需求,选择在办公室或在家工作。伦敦、曼彻斯特、华盛顿特区和纽约的主要城市枢纽,以及全球的较小办公室,作为协作中心,让我们的团队在需要时聚集在一起。居家办公人员同样受到支持,有专门的社交机会和资源。
我们的包容文化是我们一切工作的核心。我们自豪地通过六个员工网络小组支持员工带来完整的自我:多元能力、家庭、性别、LGBTQ+、心理健康和种族/民族。这些小组提供了促进多样性、公平和包容的机会,并通过定期会议和活动项目进行连接、学习和社交。我们是经认证的生育友好型雇主,拥有生育政策、增强的育儿假和灵活的文化,确保每位员工在整个家庭规划过程中感到支持,并能以适合家庭需求的方式工作。
我们非常重视通过日常职业体验、数千个按需培训课程、定期的职业对话以及全球跨能力职业调动的机会,来支持员工的专业成长。
我们自豪地参与了残疾自信计划。这有助于确保您在有残疾、长期健康状况或属于神经多样性的情况下可以公平地接受面试。如果您想申请并需要做出调整,可以在申请中告诉我们。
职位摘要
作为高级副总裁,咨询策略 – 可及性营销,
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About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
Position summary
As SVP, Advisory Strategy –Access Marketing, you are responsible for guiding our strategy partnerships with our external access marketing clients as well as overseeing the performance and progressive growth of our internal Advisory strategy team. As a key member of our cross-discipline Access Marketing offer, this role seeks a strategy leader who is deeply hands-on, balancing the macro picture with the micro details.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
What you'll do:
- Advise, guide, and develop comprehensive market/patient access strategy to support pipeline and inline assets in maximizing and communicating brand value
- Build, manage, and oversee team of subject matter experts on market/patient access strategy; expertise sought includes but is not limited to coverage, coding, and payment across commercial and public payers; pricing and contracting; distributors and specialty pharmacies; field team design and deployment; and patient support services
- Oversee the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Ensure seamless integration of Access Marketing’s Advisory strategy with Marketing strategy, including advisement on the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Oversee and contribute to the ideation and execution of access marketing solutions, tactics, and activations that amplify brand performance
- Facilitate and lead workshops, training meetings, launch meetings, and other key events on behalf of access marketing clients
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
- Grow and contribute to the growth of the access marketing offer by leading Advisory’s strategy for Access Marketing RFPs, identifying organic growth, and proactively identifying new business development opportunities
- Establish the novel Access Marketing Advisory strategy team as department head by building and growing talent, managing the resourcing of Advisory strategy staff across Access Marketing, and mentoring team members especially within an entrepreneurial environment
- Lead collaboratively with account, medical, and creative partners on the delivery of access marketing strategy
- Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market/patient access stakeholder attitudes, behavior, and perceptions
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Be flexible with travel up to 20-30% of time as needed
About you:
- Bachelor's degree required; Master’s degree preferred in related field (public health, public policy, marketing, business administration)
- 15+ years strategic planning or marketing experience, preferably in a market access, payer marketing, or managed markets agency environment
- In-depth experience with leading strategy for market access/patient access/access marketing, including across pre-launch, launch, mature, and portfolio brands
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working leader with a proactive mindset
- Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
- Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
- Seamlessly skillful in balancing the need for both collaboration and independent work
- Proven track record in building, leading, and inspiring teams as well as upholding the organization’s culture
- Crisp and persuasive communications skills, both written and verbal
- Highly adept at translating technical content into strategy that then informs compelling storytelling and paves the path to brilliant creative
- Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Exceptional and reliable organizational skills