高级数字营销官员
Senior Digital Marketing Officer
这是一个远程职位。
Digita Global Marketing Ltd. (DGM) 是一家位于牙买加金斯敦的全服务传播机构（创意、广告、营销）。我们的愿景是激发全球媒体、技术和广告领域的创新与创意孵化。为了实现这一愿景，我们正在招募有洞察力、有才华、有纪律性和有动力的个人，与我们一同踏上区域和全球扩张之旅。我们为一位经验丰富的高绩效人才提供机会，该人才以卓越为基准，并愿意勤奋、创意和动态地工作，以协作方式实现我们的目标。
如果你具备上述思维方式，请继续阅读。以下是我们对成功胜任该职位不可或缺的软技能（心理素质）和硬技能（实际能力）的详细说明。
职位职责
- 与首席执行官和市场负责人进行有效沟通。
- 领导从头到尾执行市场推广活动，包括创意构思、活动制作和监控、在线广告等。
- 激励市场团队并鼓励协作。
- 分析客户洞察、消费者趋势、市场分析和营销最佳实践，以制定成功的策略。
- 评估市场团队以及其他合作部门的人员，确定所有员工是否为其负责的市场策略和活动做出贡献。
- 监督市场部门的进展，确保策略成功实施。
- 在有助于成功执行市场推广活动的领域中运用摄影和视频制作技能。
- 与创意团队合作，协助指导创意方向，以满足所有广告和对外沟通的目标，包括印刷品、数字内容和视频素材。
- 在各种媒体平台（尤其是社交媒体）上分发内容，并对影响进行测量和分析。
- 执行社交媒体营销工作，包括实时博客、社交媒体策略制定、活跃的页面管理以及社交媒体客户服务。
- 评估社交媒体活动的效果。
- 审核内容日历并批准和制定策略。
- 与客户沟通，完全理解他们的愿景并加以实现。
- 创建和执行基于电子邮件的营销活动。
- 持续审查并积极管理社交媒体，其次是对网站的管理。
查看英文原文
This is a remote position.
Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency, based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.
If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.
Roles & Responsibilities
- Communicate effectively with CEO and Marketing Lead.
- Lead the execution of marketing campaigns from start to finish, including ideation, creation and monitoring of campaigns, online advertising.
- Motivating the marketing team and encouraging collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Assess the marketing team and any other department teams being worked with to determine whether or not all personnel are contributing to the marketing strategies and campaigns they are assigned.
- Oversee the marketing department’s progress to ensure the strategies are successfully implemented.
- Use photography and videography skill sets in areas that will assist in the execution of a successful marketing campaign.
- Working with the creative team, and assisting in guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Distribution of content on various media platforms (social media in particular) and measurement and analysis of impact.
- Execution of Social Media Marketing efforts including live blogging, social media strategy creation, active page management and social customer service.
- Evaluating social media campaigns for effectiveness.
- Reviewing content calendars and signing off and creating strategies.
- Liaising with clients to understand their vision completely and deliver it.
- Creation and execution of email-based marketing campaigns.
- Continuous review and active management of social media & to a lesser extent website and other online assets.
- Creating, implementing, monitoring and reporting on all forms of online advertising (Social, Google AdWords, Mail chimp, Website, Media).
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
- Train and offer expertise to junior marketing team members.
- Assist the company in meeting sales and revenue goals by generating new sales using existing and potential customer networks.
- Train and offer expertise to junior marketing team members.
- Assist the company in meeting sales and revenue goals by generating new sales using existing and potential customer networks.
Requirements
- A Degree in Marketing or higher.Digital Marketing Certification
- At least three (3) years working in Digital Marketing
- Solid knowledge of website and marketing analytics tools (e.g., Google & Twitter Analytics, Facebook Insights etc.)
- Working knowledge of ad-serving tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Originally posted on Himalayas