产品营销主管
Head of Product Marketing
职位描述
这是法律AI公司首个产品营销负责人职位，位于市场进入团队，直接向市场进入负责人汇报，并与CEO、产品和工程团队紧密合作。你将负责公司对外的表达方式，将复杂的AI和法律技术转化为人们能够理解、信任并记住的语言。
工作内容
- 制定定位和信息传递策略，将复杂的技术能力转化为简单且有差异化的客户价值。
- 主导编辑日历，设定公司发声的内容和时间表，而非仅仅响应请求。
- 首先构建产品发布故事，定义问题、信息、受众、证据和故事，然后再制作宣传材料。
- 在所有公司渠道撰写和编辑内容：网站、产品页面、邮件、博客、社交媒体、脚本、演示文稿和销售材料。
- 与高管合作，将他们的想法转化为有说服力的文章、视频、小组讨论和采访。
- 花时间与客户、销售和成功团队交流，了解购买动机，并将这种语言带入营销中。
- 指导视频和内容策略，决定制作什么内容、由谁来呈现以及内容的亮点，包括亲自出镜。
- 制作销售赋能材料，解释关键产品在不同深度上的内容：30秒、5分钟或完整的企业对话。
- 跟踪竞争对手和更广泛的AI市场，持续优化定位。
- 与效果营销团队合作，利用转化内容来完善整体叙事。
我们寻找的人选
- 在产品营销、传播或故事讲述领域有7年以上经验，涉及AI、企业软件、法律科技或类似复杂产品环境。
- 在法律、法律科技、法律新闻或面向法律受众的营销方面有实际经验，清楚了解律师的思维方式、他们所信任的内容以及他们的购买方式。
- 在各种格式上具备出色的写作和编辑判断力：标题、产品叙述、邮件、脚本和网页文案。
- 有主导产品定位和从问题陈述到叙述和证明点的完整产品发布经验。
- 有指导视频和内容制作的经验，并能在镜头前代表公司进行演讲。
- 有为复杂产品制作不同深度销售赋能材料的经验。
- 有进行市场调研的经验
查看英文原文
ABOUT THE ROLE
This is the founding Head of Product Marketing role at a legal AI company, sitting within the go-to-market team and reporting directly to the Head of GTM with close collaboration with the CEO, Product, and Engineering. You will own how the company explains itself to the world, turning sophisticated AI and legal technology into language that people understand, trust, and remember.
WHAT YOU'LL DO
- Develop positioning and messaging that translates complex technical capabilities into simple, differentiated customer value.
- Own the editorial calendar, setting the agenda for what the company says and when, rather than servicing requests.
- Build product launch narratives first, defining the problem, message, audience, proof, and story before producing collateral.
- Write and edit across all company channels: website, product pages, emails, blogs, social, scripts, presentations, and sales materials.
- Partner with executives to shape their thinking into compelling posts, videos, panels, and interviews.
- Spend time with customers, Sales, and Success to understand buying motivations and bring that language into marketing.
- Direct video and content strategy, deciding what to make, who delivers it, and what the hook is, including presenting on camera yourself.
- Create sales enablement materials that explain key products at multiple depths: 30 seconds, five minutes, or a full enterprise conversation.
- Track competitors and the broader AI market to continually sharpen positioning.
- Partner with performance marketing, using what converts to refine the overall narrative.
WHAT WE'RE LOOKING FOR
- 7+ years of experience in product marketing, communications, or storytelling in AI, enterprise software, legal tech, or comparably complex product environments.
- Demonstrated experience in law, legal tech, legal journalism, or marketing to legal audiences, with a clear understanding of how lawyers think, what they trust, and how they buy.
- Exceptional writing and editorial judgment across formats: headlines, product narratives, emails, scripts, and web copy.
- Experience owning product positioning and launching products end-to-end, from problem statement through narrative and proof points.
- Experience directing video and content production and comfort presenting on camera as a voice of the company.
- Experience developing sales enablement materials for complex products at varying levels of depth.
- Experience conducting customer research and interviews to extract real buying language and motivations.
- Proven ability to work cross-functionally with product, engineering, sales, and external agencies while maintaining strategic ownership.
- Proficiency with modern AI tools to improve productivity and output quality.
- Ability to move fluidly between strategy and hands-on execution in a founding leadership capacity.
- A background as a former lawyer turned marketer, legal or business journalist, or performance marketing strategist is a strong plus.
COMPENSATION & BENEFITS
Salary range: $180,000 to $225,000 USD annually. Visa sponsorship is not available for this role.
LOCATION
Fully remote within the United States. Meaningful Eastern Time overlap is required, along with periodic travel.