视频内容策略师
Video Content Strategist
在River，我们正在打造全球最值得信赖的金融机构，通过比特币，让每个人都能掌控自己的财务生活。我们相信一个未来，每个人都会有比特币储蓄，每家企业都会在资产负债表中持有比特币。我们专注于设计和构建令人愉悦的产品，帮助客户购买、出售、保护和使用比特币。
我们正在寻找一位视频内容策略师来打造River的YouTube频道和视频内容。你将负责我们制作的内容以及如何包装它：获取并筛选创意，撰写主持人引导的脚本，并设计决定我们的内容是否被观看的标题和缩略图。我们的受众是那些正在面对货币价值逐渐丧失现实的人；你的工作是让他们足够信任我们，从而听取我们的解答。该频道的主要目标不是推广River的产品，而是创造有价值的内容，让你愿意观看。
你将向River的市场总监汇报，并与我们的主持人制片人、市场团队及公司管理层密切合作。
River发展迅速，已从包括Goldcrest、Kingsway、Polychain、M13、DG和Valor在内的领先投资者处筹集了超过5000万美元资金。我们还公开发布了[公司的财务信息](https://river.com/financials)，以便所有客户和员工都能自行验证业务的稳健性和增长情况。
### **你将负责以下工作：**
- 负责视频内容流程。生成并筛选视频创意，从市场团队和我们广泛的研究中获取输入。
- 负责标题和缩略图的包装。你将设计它们并进行测试。
- 撰写中长视频脚本，使金钱和比特币话题清晰、吸引人且无法跳过。一些视频会由主持人引导，另一些则为动画形式。
- 制定钩子和引言以留住观众并提供结构。
- 确保剪辑后的视频在结构和节奏上与脚本一致。
- 推动我们在YouTube上的成功指标：观看次数、留存率和回访率，并根据数据不断迭代优化。
- 建立系统以确保我们持续产出高质量内容：创意待办清单、筛选流程、脚本流程，以及标题和缩略图的测试循环。
### **我们希望你具备以下条件：**
- 有运营视频频道的经验，无论是你自己的还是你主导的。不仅仅是……
查看英文原文
At River, we are building the world's most trusted financial institution to empower people to take ownership of their financial lives through Bitcoin, the world's only incorruptible digital money. We believe in a future where every person will have bitcoin savings, and every business will have bitcoin on the balance sheet. We obsessively design and build delightful products that help our clients buy, sell, secure, and use Bitcoin.
We are looking for a Video Content Strategist to build River's YouTube channel and video output. You will own what we make and how we package it: sourcing and selecting ideas, writing host-led scripts, and crafting the titles and thumbnails that decide whether our work gets watched. Our audience is people who are navigating the reality that our money is slowly losing its value; your job is to make them trust us enough to hear the answers. The main goal of the channel is not to promote River’s products, it is to create valuable content you would enjoy watching.
You'll report to River's Director of Marketing and work closely with our Host-Producer, the marketing team, and company leadership.
River is growing quickly and has raised more than $50 million from leading investors, including Goldcrest, Kingsway, Polychain, M13, DG, and Valor. We have also released [our company's financials](https://river.com/financials) publicly, so that all of our clients and employees can verify the robustness and growth of the business themselves.
### **What you will be doing:**
- Own the video content pipeline. Generate and filter video ideas, sourcing input from across the marketing team and our extensive research.
- Own packaging of the titles and thumbnails. You'll craft them and test them.
- Write scripts for medium to long form videos that make money and Bitcoin topics clear, engaging, and impossible to click away from. Some videos will be host-led, others animated.
- Develop hooks and introductions to retain the audience and provide structure.
- Ensure the story edit matches the script in structure and pacing.
- Drive our success metrics on YouTube: view count, retention, and returning-viewer rate, and iterate relentlessly on what the data tells you.
- Build the systems that let us produce quality content consistently: The idea backlog, filtering process, scripting process, and a testing loop for titles and thumbnails.
### **What we look for in you:**
- A track record of growing a video channel, your own or one you led. Not just script writing, but ideas and packaging that measurably moved views and retention.
- An obsession with packaging. You study titles and thumbnails, you have real opinions about why videos win or lose, and you can prove your craft with examples.
- Exceptional writing and storytelling. You can take a dense economic idea and make a stranger care about it in a single sentence.
- A strong understanding of the YouTube algorithm, retention curves, and click-through rate.
- You have a solid understanding of Bitcoin in the economic sense, and what makes it an answer to many of the financial problems the world faces.
- A strong sense of ownership. You own the idea end to end, you gather input from the team, but the call is yours, and you stand behind the result.
- You have integrity and know how to present the facts honestly and the brand professionally.
### **Nice to have:**
- On-camera, interviewing, or hosting experience.
- A background in finance, economics, or journalism.
### **Salary and benefits:**
- Annual salary range of $110-165k depending on experience
- Competitive compensation and equity
- Unlimited Paid Time Off
- Parental leave, separate from PTO policy
- Medical, dental, and vision insurance + 401k for US based employees
- Remote option: You can work from anywhere in the Americas or Europe.
### **Interview process:**
- Screening interview with River's Director of Marketing (20 mins)
- First round of interviews (1-hour block with River's Chief Product Officer and a Marketing teammate)
- Take-home challenge (a paid packaging and scripting exercise)
- Final round of executive interviews (1-hour block with River's COO and CEO)