市场综合专员
Marketing Generalist
关于 LearnTastic
LearnTastic 是一个快速发展的在线教育平台，为各行业的专业人士提供认证的持续教育和合规课程——从医疗保健、建筑到人力资源和教育。拥有超过 1000 门课程，服务过超过一百万学员，LearnTastic 正在重新定义可访问、自主学习的教育方式。我们的使命是让职业发展变得简单、有趣且有影响力——随时随地。
关于该职位
我们正在寻找一位营销全能型人才，能够灵活切换角色——可以一天之内完成更新网页、搭建 Salesforce 营销活动、分析数据、制作设计素材或演示文稿等工作。适合拥有 1–3 年实际营销经验的人选，希望在保持日常执行工作的同时，向更广泛的策略性角色发展。
职位描述：
• 在 WordPress 中进行公司网站的常规更新和编辑（内容、图片、基本布局修改）
• 使用 Salesforce Marketing Cloud Account Engagement（MCAE / Pardot）支持电子邮件营销和活动执行，包括构建邮件、落地页、表单和自动化流程
• 管理和更新 Salesforce CRM 中的记录、潜在客户和活动数据
• 使用 Adobe Creative Suite（Photoshop、Illustrator、InDesign）设计营销材料（社交媒体图形、单页资料、演示文稿、邮件模板）
• 为销售、管理层和内部使用构建和格式化 PowerPoint 演示文稿
• 使用 Google Analytics 监控并报告网站和活动表现
• 协助付费数字广告活动（Google Ads、社交媒体广告），包括基础设置、监控和报告
• 支持更广泛的营销职能：内容创作、品牌一致性、销售支持材料、内部沟通和活动协调
• 与销售、管理层和其他部门协作，确保营销工作与业务目标一致
• 社交媒体发布和监控
必备资格：
• 1–3 年营销经验（实习经历算入）
• 具备在 WordPress 中编辑网站的实际经验
• 熟悉 Salesforce CRM 和 Salesforce MCAE / Pardot
• 熟练使用 Adobe Creative Suite（Photoshop、Illustrator、InDesign）
• 强大的 PowerPoint 技能——能够制作简洁、专业、符合品牌规范的演示文稿
• 熟悉 Google Analytics 和 Google Ads
• 理解核心营销原则：活动、SEO 等
查看英文原文
About LearnTastic
LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere.
About the role
We’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone
who can jump between updating a webpage, building out a Salesforce campaign, pulling
analytics, and putting together a polished design asset or presentation, all in the same day. This
is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow
into a broader strategic role while remaining close to day-to-day execution.
Job Description:
• Make routine updates and edits to company websites (content, images, basic layout
changes) in WordPress
• Support email marketing and campaign execution using Salesforce Marketing Cloud
Account Engagement (MCAE / Pardot), including building emails, landing pages, forms,
and automation workflows
• Manage and update records, leads, and campaign data within Salesforce CRM
• Design marketing collateral (social graphics, one-pagers, presentations, email templates)
using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Build and format PowerPoint presentations for sales, leadership, and internal use
• Monitor and report on website and campaign performance using Google Analytics
• Assist with paid digital campaigns (Google Ads, social ads), including basic setup,
monitoring, and reporting
• Support broader marketing functions: content creation, brand consistency, sales
enablement materials, internal communications, and event coordination
• Collaborate with sales, leadership, and other departments to align marketing efforts with
business goals
• Social Media Posting and Monitoring
Must-Have Qualifications:
• 1–3 years of marketing experience (internships count)
• Hands-on experience editing websites in WordPress
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong PowerPoint skills — building clean, professional, on-brand decks
• Familiarity with Google Analytics and Google Ads
• Understanding of core marketing principles: campaigns, segmentation, content strategy,
basic SEO
• Strong attention to detail and comfort managing multiple projects at once
• Clear written and verbal communication skills
Nice to have:
• Experience in a B2B or manufacturing/industrial marketing environment
• Basic HTML/CSS knowledge for email or web tweaks
• Elementor or page-builder experience within WordPress
• Experience supporting multi-brand or multi-entity marketing efforts
What success looks like in the first 6 months:
• Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with
minimal oversight
• Producing clean, on-brand design assets and presentations independently
• Delivering basic performance reports (traffic, campaign engagement, ad performance) on
a regular cadence
This is a remote position.Originally posted on Himalayas