高级PPC专员
Senior PPC Specialist
寻找一位知道PPC不是“漂亮请点击”的人，但能让人做到这一点！
我们正在寻找一位以结果为导向的高级PPC专家加入客户的数字营销团队。在该职位中，您将制定和执行高性能的付费搜索和社交媒体活动，以推动可衡量的业务成果。您将负责策略制定、活动优化、数据分析以及跨职能协作，以实现我们的营销目标。
主要职责
- 策略与规划
- 制定符合管道、CAC和LTV目标的全漏斗付费搜索和社交媒体策略
- 评估机会并预测活动计划的ROI
- 创建有效的账户结构和性能改进路线图
- 执行与优化
- 在Google、Microsoft和新兴平台上启动、监控并进行A/B测试活动
- 持续提升CTR、CVR、ROAS和展示量份额
- 优化预算分配并实施新的平台功能
- 分析与洞察（约占15%的时间）
- 使用GA4和Looker识别性能趋势和可操作的见解
- 将复杂的数据转化为对高层领导有说服力的叙述
- 制作突出关键指标和机会的报告
- 协作与创新（约占10%的时间）
- 与创意团队合作，撰写广告文案和视觉概念
- 指导初级团队成员掌握PPC最佳实践
- 推荐值得试点的新工具、测试版和渠道
任职要求
- 2-5年以上直接管理Google Ads活动（搜索、购物、P-Max）和Google Tag Manager的经验
- 精通出价自动化策略（目标ROAS、tCPA）、受众细分和Feed管理
- 在B2B和B2C环境中，有达成或超越激进的CAC、ROAS或收入目标的实证记录
- 强大的分析能力，精通Excel、Looker/Power BI和绩效分析
- 具有成长型思维，致力于迭代、文档记录和知识共享
- 优秀的沟通能力，能够将技术概念向非技术人员解释清楚
- 市场营销、商业或相关领域的学士学位（或同等实践经验）
加分技能
- 在多个平台（LinkedIn、Meta、TikTok、Reddit）上管理付费社交媒体活动的经验
- 熟悉Microsoft广告平台和策略
查看英文原文
Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!
We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.
Key Responsibilities
- Strategy & Planning
- Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
- Size opportunities and forecast ROI for campaign initiatives
- Create effective account structures and roadmaps for performance improvement
Execution & Optimization
- Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
- Drive continuous improvement in CTR, CVR, ROAS, and impression share
- Optimize budget allocation and implement new platform features
Analysis & Insight (about 15% of your time)
- Use GA4 and Looker to identify performance trends and actionable insights
- Translate complex data into compelling narratives for senior leadership
- Develop reporting that highlights key metrics and opportunities
Collaboration & Innovation (about 10% of your time)
- Partner with Creative on ad copy and visual concepts
- Coach junior team members on PPC best practices
- Recommend new tools, betas, and channels worth piloting
Qualifications
- 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
- Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
- Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
- Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
- Growth mindset with a commitment to iteration, documentation, and knowledge sharing
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
- Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
Bonus Skills
- Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
- Proficiency with Microsoft Advertising platform and strategies
- Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
- Experience with marketing automation platforms and CRM integration
- Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)
What We Offer
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Work methodology that involves not letting clients take command of the creative process (rare, huh?)
- Career advancement pathways
If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!